Startup Metrics — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited Startup Metrics (Agent Skill) and scored it 100/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 0 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
Findings & checks · 0 flagged
Every scanned point with the score it earned and what moved between them.
Aggregate score unchanged between these scans.
The primary manifest — the file an agent reads to learn what this artifact does.
Track, calculate, and optimize key performance metrics for different startup business models from seed through Series B+.
npx clawhub@latest install startup-metricsThe data/metrics.csv file contains 42 metrics with formulas, benchmarks by stage, interpretation guidance, and related metrics. Use it for lookups and cross-referencing.
| Metric | Formula | Seed Target | Series A Target |
|---|---|---|---|
| MRR | Sum(active subs x monthly price) | $10K-$50K | $200K-$800K |
| ARR | MRR x 12 | $120K-$600K | $2M-$10M |
| MoM Growth | (current - prior) / prior | 15-20% | 10-15% |
| YoY Growth | (current year - prior year) / prior year | N/A | 3-5x |
| Metric | Formula | Healthy Benchmark |
|---|---|---|
| CAC | Total S&M spend / new customers | Varies by model |
| LTV | ARPU x gross margin% x (1/churn rate) | LTV:CAC > 3.0 |
| CAC Payback | CAC / (ARPU x gross margin%) | < 12 months |
| Gross Margin | (revenue - COGS) / revenue | 70-85% for SaaS |
| Metric | Formula | Target |
|---|---|---|
| Burn Rate | monthly expenses - monthly revenue | Track gross and net |
| Runway | cash balance / monthly burn | Always 12-18+ months |
| Burn Multiple | net burn / net new ARR | < 2.0 (lower is better) |
Net New MRR = New MRR + Expansion MRR - Contraction MRR - Churned MRR| Metric | Formula | Best-in-Class |
|---|---|---|
| Net Dollar Retention (NDR) | (start + expansion - contraction - churn) / start | > 120% |
| Gross Retention | (start - churn - contraction) / start | > 90% |
| Logo Retention | (end - new) / start | > 95% monthly |
| Metric | Formula | Ready to Scale |
|---|---|---|
| Magic Number | net new ARR (quarter) / S&M spend (prior quarter) | > 0.75 |
| Rule of 40 | revenue growth% + profit margin% | > 40% |
| Quick Ratio | (new + expansion MRR) / (churned + contraction MRR) | > 4.0 |
| Metric | Formula | Target |
|---|---|---|
| GMV | sum of all transaction values | 20%+ MoM early-stage |
| Take Rate | net revenue / GMV | 10-20% (model-dependent) |
| Liquidity (Fill Rate) | transactions / listings | > 70% |
| Repeat Rate | users with 2+ txns / total transacting | > 60% |
| Time to First Transaction | median signup-to-transaction | < 3 days |
| Metric | Formula | Benchmark |
|---|---|---|
| DAU/MAU Ratio | daily active / monthly active | > 20% good, > 50% exceptional |
| Day 30 Retention | % users active 30d after signup | > 25% |
| K-Factor (Virality) | invites per user x conversion rate | > 1.0 = viral |
| Session Duration | total time / sessions | Context-dependent |
| NPS | % promoters - % detractors | > 50 excellent |
| Metric | Formula | Target |
|---|---|---|
| Win Rate | deals won / total opportunities | 20-40% |
| Pipeline Coverage | pipeline value / quota | 3-5x |
| ACV | total contract value / contract years | Track trends |
| Sales Cycle | avg days from opportunity to close | SMB: 30-60d, Enterprise: 120-270d |
| Stage | Typical Rate |
|---|---|
| Lead → Opportunity | 10-20% |
| Opportunity → Demo | 50-70% |
| Demo → Proposal | 30-50% |
| Proposal → Close | 20-40% |
Focus: Active users growth, user retention (D7/D30), core engagement, qualitative feedback (NPS, interviews).
Ignore for now: Revenue, CAC, unit economics.
Focus: MRR growth (15-20% MoM), CAC and LTV baselines, gross retention (>85%), product engagement.
Start tracking: Sales efficiency, burn rate, runway.
Focus: ARR growth (3-5x YoY), unit economics (LTV:CAC >3, payback <18mo), NDR (>100%), burn multiple (<2.0), magic number (>0.5).
Mature tracking: Rule of 40, sales efficiency, pipeline coverage.
Focus: Rule of 40 (>40%), efficient growth, path to profitability, market leadership.
| Frequency | Metrics |
|---|---|
| Daily | MRR, active users, signups, conversions |
| Weekly | Growth rates, retention cohorts, sales pipeline |
| Monthly | Full metric suite, board reporting, investor updates |
| Quarterly | Trend analysis, benchmarking, strategy review |
Current MRR: $250K (↑ 18% MoM)
ARR: $3.0M (↑ 280% YoY)
CAC: $1,200 | LTV: $4,800 | LTV:CAC = 4.0x
NDR: 112% | Logo Retention: 92%
Burn: $180K/mo | Runway: 18 monthsAlways include: current value, growth rate/trend, context (target or benchmark).
| Round | Key Metrics |
|---|---|
| Seed | MRR growth rate, user retention, early unit economics, product engagement |
| Series A | ARR + growth, CAC payback <18mo, LTV:CAC >3.0, NDR >100%, burn multiple <2.0 |
| Series B+ | Rule of 40 >40%, magic number, path to profitability, market leadership |
| Category | Tools |
|---|---|
| Product analytics | Mixpanel, Amplitude, PostHog |
| SaaS metrics | ChartMogul, Baremetrics, ProfitWell |
| BI dashboards | Looker, Metabase, Tableau |
| Cohort analysis | Built-in analytics + spreadsheets for custom analysis |
ARPU: $200/month
Gross Margin: 80%
Monthly Churn: 3%
LTV = $200 × 0.80 × (1/0.03) = $5,333Net Burn: $150K/month
Net New ARR (quarter): $300K
Burn Multiple = ($150K × 3) / $300K = 1.5Interpretation: Spending $1.50 to generate each $1 of new ARR — acceptable efficiency.
Net New ARR (Q2): $400K
S&M Spend (Q1): $500K
Magic Number = $400K / $500K = 0.80Interpretation: Above 0.75 threshold — efficient, ready to scale S&M investment.
New MRR: $40K
Expansion MRR: $15K
Churned MRR: $8K
Contraction MRR: $4K
Quick Ratio = ($40K + $15K) / ($8K + $4K) = 4.58Interpretation: Above 4.0 — healthy growth significantly outpacing churn.
Present metrics with three components:
Current MRR: $250K (↑ 18% MoM)
ARR: $3.0M (↑ 280% YoY)
CAC: $1,200 | LTV: $4,800 | LTV:CAC = 4.0x
NDR: 112% | Logo Retention: 92%
Burn: $180K/mo | Runway: 18 months
Burn Multiple: 1.8x | Magic Number: 0.65To implement this framework:
The data/metrics.csv file contains 42 metrics with:
~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.