Page CRO

WHAT: Analyze and optimize marketing pages for higher conversion rates WHEN: User wants to improve conversions on homepage, landing pages, pricing pages, feature pages, or blog posts; mentions "CRO," "page isn't converting," "improve conversions" KEYWORDS: CRO, conversion rate optimization, improve conversions, page optimization, landing page optimization, why isn't this converting

Reference Files

• references/experiments.md - A/B test ideas by page type (100+ experiments)

Installation

OpenClaw / Moltbot / Clawbot

npx clawhub@latest install page-cro

Workflow

1. Initial Assessment

Check for .claude/product-marketing-context.md first.

Identify:

• Page Type: Homepage, landing page, pricing, feature, blog, about
• Primary Conversion Goal: Sign up, request demo, purchase, subscribe, download
• Traffic Context: Where are visitors coming from? (organic, paid, email, social)

Ask if not clear:

• What's your current conversion rate and goal?
• Do you have user research, heatmaps, or session recordings?
• What have you already tried?

2. Analyze by Priority

Evaluate in order of impact:

#### Value Proposition Clarity (Highest Impact)

• Can a visitor understand what this is within 5 seconds?
• Is the primary benefit clear, specific, and differentiated?
• Is it written in customer language (not company jargon)?

#### Headline Effectiveness

• Does it communicate the core value proposition?
• Is it specific enough to be meaningful?
• Does it match the traffic source's messaging?

#### CTA Placement, Copy, and Hierarchy

• Is there one clear primary action?
• Is it visible without scrolling?
• Does button copy communicate value, not just action?

#### Visual Hierarchy and Scannability

• Can someone scanning get the main message?
• Are the most important elements visually prominent?
• Do images support or distract from the message?

#### Trust Signals and Social Proof

• Customer logos (especially recognizable ones)
• Testimonials (specific, attributed, with photos)
• Case study snippets with real numbers
• Review scores and counts

#### Objection Handling

• Price/value concerns addressed?
• "Will this work for my situation?" answered?
• Implementation difficulty explained?
• Risk reversal present?

#### Friction Points

• Too many form fields?
• Unclear next steps?
• Confusing navigation?
• Mobile experience issues?

3. Structure Recommendations

## Quick Wins (Implement Now)
[Easy changes with likely immediate impact]

## High-Impact Changes (Prioritize)
[Bigger changes requiring more effort but significant impact]

## Test Ideas
[Hypotheses worth A/B testing rather than assuming]

## Copy Alternatives
[For headlines and CTAs, provide 2-3 alternatives with rationale]

Page-Specific Frameworks

Homepage CRO

• Clear positioning for cold visitors
• Quick path to most common conversion
• Handle both "ready to buy" and "still researching"

Landing Page CRO

• Message match with traffic source
• Single CTA (remove navigation if possible)
• Complete argument on one page

Pricing Page CRO

• Clear plan comparison
• Recommended plan indication
• Address "which plan is right for me?" anxiety

Feature Page CRO

• Connect feature to benefit
• Use cases and examples
• Clear path to try/buy

Blog Post CRO

• Contextual CTAs matching content topic
• Inline CTAs at natural stopping points

Common Issues Checklist

Value Proposition

• [ ] Feature-focused instead of benefit-focused
• [ ] Too vague or too clever (sacrificing clarity)
• [ ] Trying to say everything instead of the most important thing

Headlines

• [ ] Generic (could apply to any competitor)
• [ ] Abstract instead of concrete
• [ ] Mismatch with traffic source

CTAs

• [ ] Weak button copy (Submit, Sign Up, Learn More)
• [ ] Too many competing CTAs
• [ ] Not visible above fold
• [ ] Missing from key decision points

Trust

• [ ] No social proof
• [ ] Vague testimonials ("Great product!")
• [ ] Missing trust indicators near conversion points

Friction

• [ ] Too many form fields
• [ ] Required fields that shouldn't be required
• [ ] Unclear what happens next
• [ ] Poor mobile experience

CTA Strength Guide

Weak (avoid):

• Submit
• Sign Up
• Learn More
• Click Here
• Get Started

Strong (use):

• Start Free Trial
• Get My Report
• See [Product] in Action
• Create Your First [Thing]
• Book My Demo

Formula: [Action Verb] + [What They Get] + [Qualifier if needed]

Experiment Categories

See references/experiments.md for 100+ specific test ideas.

Hero Section Tests:

• Headline variations
• Visual format (screenshot vs. video vs. illustration)
• CTA button text and color
• Interactive demos

Trust Signal Tests:

• Logo placement and selection
• Testimonial format (text vs. video)
• Case study snippets

Pricing Tests:

• Number of tiers
• Annual vs. monthly default
• Plan recommendation badges
• Feature comparison format

Form Tests:

• Field count
• Multi-step vs. single
• Field enrichment
• Labels and placeholders

NEVER

• Recommend changes without understanding traffic source
• Assume what works for one page works for all
• Skip asking about current conversion rate
• Ignore mobile experience
• Recommend removing navigation from homepage (only landing pages)
• Suggest fake urgency or scarcity
• Make recommendations without offering test alternatives

Related Skills

• copywriting - Complete copy rewrites
• marketing-psychology - Psychological principles for conversion
• marketing-ideas - Tactical marketing approaches