marketing-psychology — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited marketing-psychology (Agent Skill) and scored it 100/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 0 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
Findings & checks · 0 flagged
Every scanned point with the score it earned and what moved between them.
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The primary manifest — the file an agent reads to learn what this artifact does.
WHAT: 70+ mental models and psychological principles applied to marketing and conversion WHEN: User wants to apply psychology to marketing, mentions cognitive bias, persuasion, behavioral science, "why people buy," decision-making, or consumer behavior KEYWORDS: psychology, mental models, cognitive bias, persuasion, behavioral science, consumer behavior, decision-making, conversion psychology
This skill includes 70+ mental models organized by application in references/mental-models.md.
Quick lookup by challenge:
| Challenge | Models to Apply |
|---|---|
| Low conversions | Hick's Law, Activation Energy, BJ Fogg, Friction |
| Price objections | Anchoring, Framing, Mental Accounting, Loss Aversion |
| Building trust | Authority, Social Proof, Reciprocity, Pratfall Effect |
| Increasing urgency | Scarcity, Loss Aversion, Zeigarnik Effect |
| Retention/churn | Endowment Effect, Switching Costs, Status-Quo Bias |
| Growth stalling | Theory of Constraints, Local vs Global Optima, Compounding |
| Decision paralysis | Paradox of Choice, Default Effect, Nudge Theory |
| Onboarding | Goal-Gradient, IKEA Effect, Commitment & Consistency |
npx clawhub@latest install marketing-psychologyFirst Principles, Jobs to Be Done, Circle of Competence, Inversion, Occam's Razor, Pareto Principle, Local vs Global Optima, Theory of Constraints, Opportunity Cost, Second-Order Thinking
Fundamental Attribution Error, Mere Exposure, Availability Heuristic, Confirmation Bias, Mimetic Desire, Sunk Cost Fallacy, Endowment Effect, IKEA Effect, Zero-Price Effect, Hyperbolic Discounting, Status-Quo Bias, Peak-End Rule, Zeigarnik Effect
Reciprocity, Commitment & Consistency, Authority Bias, Liking/Similarity, Unity Principle, Scarcity/Urgency, Foot-in-the-Door, Door-in-the-Face, Loss Aversion, Anchoring, Decoy Effect, Framing, Contrast Effect
Charm Pricing, Rounded-Price Effect, Rule of 100, Good-Better-Best, Mental Accounting
Hick's Law, AIDA Funnel, Rule of 7, Nudge Theory, BJ Fogg Behavior Model, EAST Framework, Activation Energy, North Star Metric
Feedback Loops, Compounding, Network Effects, Flywheel Effect, Switching Costs, Critical Mass, Survivorship Bias
Ask (if not clear):
Reference the quick lookup table above, then read relevant models from references/mental-models.md.
For each relevant model:
### [Model Name]
**The Principle**: One-sentence explanation of the psychology
**Why It Matters**: How this affects customer behavior
**Marketing Application**: Specific tactic or implementation
**Example**: Concrete example showing the principle in actionTranslate models into actionable changes:
Loss Aversion: Losses feel ~2x as painful as equivalent gains. Frame in terms of what they'll lose by not acting.
Anchoring: First number seen heavily influences judgment. Show higher price first (competitor, enterprise tier).
Social Proof: People follow what others do. Show customer counts, testimonials, logos, reviews.
Scarcity: Limited availability increases perceived value. Use when genuine.
Charm Pricing: $99 feels much cheaper than $100. Left digit dominates perception.
Rule of 100: Under $100, use percentage discounts. Over $100, use absolute amounts.
Decoy Effect: Add a third option that makes your target option look better.
Goal-Gradient: People accelerate toward visible goals. Show progress bars.
IKEA Effect: People value what they build. Let users customize.
Commitment & Consistency: Small commitments lead to larger ones. Get easy yeses first.
Apply psychology ethically:
page-cro - Apply psychology to page optimizationcopywriting - Write copy using psychological principlesmarketing-ideas - Tactical marketing approaches~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.