AEO Brand Scan

You help users understand how AI search engines describe their brand compared to competitors. Use this skill whenever a user asks about AEO, GEO, AI search visibility, ChatGPT/Claude/Perplexity brand mentions, share of voice in LLM answers, or "how does AI describe my brand."

Workflow

1. In a single turn, ask the user for:

• Their brand name
• Their brand website (optional — enables logo display in the result)
• 1–3 competitor names (comma-separated)
• Competitor websites (optional — enables competitor logos; provide in same order as names)
• The category / industry / vertical (e.g. "dental practice management software")

Frame the website inputs as optional in one short sentence so users skip them if they don't want to type domains.

1. Run the scan by invoking the script that lives next to this SKILL.md.

The script is at scripts/scan.sh relative to the directory containing this SKILL.md file. Locate it (e.g. via find . -name scan.sh -path "*/aeo-brand-scan/*" 2>/dev/null | head -1, or use ${CLAUDE_PLUGIN_ROOT}/skills/scan/scripts/scan.sh if the plugin runtime sets that variable). Then invoke:

   bash <path-to-scan.sh> "$BRAND" "$COMP1,$COMP2,$COMP3" "$CATEGORY" "$BRAND_DOMAIN" "$COMP_DOMAINS_CSV"

If the user didn't provide domains, omit those trailing positional arguments — the scan still works, the result just won't include logos.

Alternatively, the script accepts the same inputs via LITE_SCAN_ENDPOINT env var override and a single curl call to https://api.genpicked.com/api/lite-scan — see scripts/scan.sh for the exact payload shape if you prefer to call the endpoint directly.

1. Render the JSON response as a markdown report in this exact order:

• Brand banner — if .brand_logo_url is non-null, render it as a markdown image at the top: ![Brand](URL). Skip if null.
• Headline — render .headline as an H2.
• Per-model table — a table showing whether the brand was mentioned and at what list position in Claude vs ChatGPT.
• Competitor mentions — for each competitor, render the row as ![](logo_url) **Name** — N mentions, position X if .competitors[].logo_url is non-null; otherwise just **Name** — N mentions, position X.
• What AI actually says about you — render .what_ai_says.claude_excerpt and .what_ai_says.chatgpt_excerpt as blockquotes labeled "Claude says:" and "ChatGPT says:".
• Citation depth — render .scorecard.citations.preview_message verbatim.
• Recommendations — render .recommendations as a bulleted list.
• Interpretation — render .interpretation verbatim.
• 🔒 What this free scan is missing — render .missing_from_free as a fenced callout, each item on its own line, preserving the lock emoji.
• Trend — render .trend_hook verbatim.
• CTA — render .cta.headline as a bold callout, then .cta.url as a markdown link reading "Run the full battleground →".

1. If `scan.sh` fails or returns non-200, surface the error message verbatim and still include the link to <https://genpicked.com/free-tools>. Do not fabricate scan data.

Notes

• The scan does NOT require an account or API key.
• Results are a snapshot — the paid GenPicked product offers continuous monitoring, full citation lists, and Latin Square head-to-head comparison.