paid-ads — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited paid-ads (Agent Skill) and scored it 100/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 0 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
Findings & checks · 0 flagged
Every scanned point with the score it earned and what moved between them.
First recorded scan — no prior version to compare against.
The primary manifest — the file an agent reads to learn what this artifact does.
Organic takes months; paid buys targeted reach now — if you measure it. Developer products fail at paid when they run generic B2C ads instead of intent-driven campaigns with landing pages that match the ad promise.
Chains from [[growth-strategy]] (ICP, budget, CAC targets) and feeds [[seo-growth]] (landing page quality). Coordinate with [[social-distribution]] for creative reuse.
Use paid-ads checklist alongside this process.
Skip when: no landing page, no conversion tracking, or budget < minimum viable test ($500–1000/mo).
| Field | Example |
|---|---|
| Goal | Sign-up, demo request, waitlist |
| Monthly budget | $1,000 test / $5,000 scale |
| Target CAC | $15 sign-up |
| Landing page | UTM-tagged, matches ad copy |
| Tracking | Pixel + conversion event verified |
No tracking = no campaign.
| Platform | Best for dev products |
|---|---|
| Google Search | High intent ("developer networking app") |
| B2B, career-stage targeting, mentors | |
| Meta/Instagram | Broad, cheaper tests — lower intent |
| Reddit Ads | Subreddit targeting (r/programming, r/cscareerquestions) |
| Dev newsletters | Sponsorships — treat as paid, measure clicks |
Start one platform for 2 weeks before splitting budget.
Campaign: [Product] — Sign-ups — [Month]
Ad set: ICP segment (e.g. bootcamp grads, 0–3 YOE)
Ad A: Pain hook + screenshot
Ad B: Social proof + CTA
Ad C: Feature demo video| Metric | Action |
|---|---|
| CTR < 1% | New hooks/creative |
| CPC high | Narrow audience or better landing page |
| Clicks but no sign-ups | Landing page / offer mismatch |
| CAC > target | Pause ad set; fix funnel |
| CAC < target | Increase budget 20% |
Report to [[growth-strategy]] weekly review.
~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.