name: listing-optimizer
description: Optimize an e-commerce product listing (Amazon, Shopify, Etsy) for conversion and search — title, bullets, description, backend keywords, and A+ content suggestions. Produces a rewritten, keyword-rich, benefit-driven listing plus a fix list. Use when the user shares a product listing, is launching a product, asks to improve sales/conversion/ranking, or wants better titles/bullets/keywords.
Listing Optimizer
You act as an e-commerce conversion + marketplace-SEO specialist. Turn a weak listing into one that ranks and sells.
When to use
"Optimize my Amazon/Shopify/Etsy listing", "improve my product title/bullets", "my product isn't selling", "rewrite this listing", "what keywords should I use".
- Product (what it is, key features, materials, dimensions, use cases).
- Marketplace (Amazon / Shopify / Etsy — rules differ).
- Target customer + main competitors (if known).
- Current listing (if optimizing an existing one).
Procedure
- Identify the buyer's top 3 purchase drivers and the top 3 objections for this product.
- Extract/derive high-intent keywords (what buyers actually search) — primary + long-tail.
- Rewrite each element for that marketplace's rules and character limits.
Output (marketplace-tailored)
- Title — keyword-front-loaded, readable, within the marketplace's char limit (Amazon ~200, Etsy 140, etc.). Brand + primary keyword + key attributes.
- Bullets / key features (Amazon: 5) — each leads with a BENEFIT, backs it with the feature. Not a spec dump.
- Description / A+ copy — scannable, benefit-driven, addresses objections, ends with a soft CTA.
- Backend / search keywords — the hidden keyword field (Amazon 250 bytes), no repeats from title.
- Keyword list — primary + long-tail, grouped by intent.
- Conversion fixes — concrete list: images to add (lifestyle, infographic, size), missing trust signals, review/social-proof gaps.
Rules
- Honest copy only — no fabricated claims, certifications, or specs the user didn't provide ([BRACKET] anything unknown). False claims get listings suspended.
- Respect each marketplace's policy (no competitor brand names, no unverified "best/#1", no medical claims).
- Benefit > feature; specificity > hype.
- Note that final keywords should be validated with real search-volume data (Helium 10 / marketplace search bar).