description: Transform a brand or product brief into a complete visual campaign — concept, brand system, style anchor, and production-ready marketing assets. argument-hint: <brand brief: description, audience, tone, campaign goal> allowed-tools: Read, Write, Bash, WebFetch

AI Campaign Studio

Transform a brand or product brief into a complete visual identity and launch asset system. Generate a consistent visual language and production-ready assets for social media, websites, presentations, and advertising.

Use When

• Launching a new brand or product
• Needing a visual campaign concept fast
• Exploring creative directions before production
• Creating visual assets for marketing or pitch

Do Not Use When

• User needs a single illustration or icon
• Brief has no product, brand, or audience defined
• User asks for realistic photography of real people

Inputs

• Brand or product description
• Target audience
• Campaign goal (awareness, launch, emotion, conversion)
• Tone (bold, minimal, playful, premium, rebellious, warm)
• Optional: color preferences, visual references

Rules

1. Always define Creative Concept before generating any images
2. Color palette must be established in Step 2 — never change it after
3. All campaign assets must share the same visual identity, color palette, lighting style, and brand personality
4. Each image must serve a different narrative purpose
5. Use the highest-quality available image model. Preserve the same style anchor and generation requirements regardless of model choice.
6. Prompts must include: mood, lighting, composition, color palette, atmosphere
7. Style Consistency Check is mandatory — never skip it
8. Define a Style Anchor in Step 2 — copy it verbatim into every image prompt
9. At least 70% of generated assets must visualize actual services or outcomes. No more than 30% may use abstract AI symbolism
10. Do not change artistic medium between images (e.g., illustration → photography is prohibited)

Workflow

Step 1 — Brand Analysis

Extract from brief:

• Brand personality (3 adjectives)
• Target audience (who they are, what they value)
• Campaign goal (what should the audience feel or do)
• Emotional tone (how the campaign should feel)
• Key visual metaphors (what imagery represents this brand)

Step 1.5 — Differentiation Strategy

Analyze:

• Common visual clichés in the category
• Overused color palettes
• Overused imagery and metaphors

Output:

• What competitors typically do
• What this campaign should avoid
• Unique visual territory to own

Step 1.6 — Business Visualization Strategy

Translate services into visuals. For each core service define:

• Visual representation
• Metaphor
• Recurring symbol

Examples:

• Social Media → content streams
• Automation → synchronized gears
• Research → intelligence radar
• Video → media frames

Step 2 — Creative Direction

Define the campaign's visual language:

• Campaign concept (1–2 sentences, the big idea)
• Campaign narrative (the story the images tell together)
• Color palette (4–5 hex codes with names)
• Lighting style (soft/dramatic/natural/studio/cinematic)
• Composition style (minimal/dynamic/macro/wide/abstract)

Style Anchor

Output a reusable style block containing:

• Artistic style
• Rendering style
• Color palette
• Lighting style
• Aspect ratio
• Quality keywords

This exact block must be copied verbatim into every image prompt.

Step 2.5 — Brand System

Define:

• Visual Identity summary
• Typography Direction
• Iconography Style
• Brand Voice

Step 3 — Asset Planning

Generate a complete launch asset set.

Required assets:

1. Profile Avatar (Founder or Brand Symbol — explain choice)
2. Banner / Cover Image
3. Website Hero Image
4. Social Media Post #1 — Announcement
5. Social Media Post #2 — Product/Service highlight
6. Social Media Post #3 — Customer outcome

For each asset define:

• Marketing Purpose
• Target Platform
• Dimensions
• Visual Objective
• Scene description
• Emotion triggered
• Camera angle and composition

Visual Continuity: at least one recurring visual element must appear across all assets (same character, product, symbol, or environment).

Asset Mapping: map every asset to a specific business use case.

CRITICAL: Profile Avatar and Banner are mandatory. Do not replace them with other assets.

Step 4 — Asset Generation

For every asset output:

• Asset Name
• Purpose
• Target Platform
• Dimensions
• Full prompt (including verbatim Style Anchor)

Generate all assets using the highest-quality available image model.

Step 5 — Style Consistency Audit

After all assets are generated, verify:

For each category provide Status (PASS / FAIL) and Score (0–100):

• Color Palette
• Lighting Style
• Artistic Style
• Visual Continuity
• Aspect Ratio
• Prompt Consistency

Provide an Overall Consistency Score.

If any category FAILS: flag it and suggest specific prompt adjustment.

Validation

Before final output verify:

• [ ] Creative concept defined before any generation
• [ ] Color palette established in Step 2 and used in all prompts
• [ ] Style Anchor defined and copied verbatim into all prompts
• [ ] All required assets generated (Avatar, Banner, Hero, 3 Social Posts)
• [ ] Each asset serves a distinct marketing purpose
• [ ] Asset Mapping completed
• [ ] Social posts communicate different messages (Announcement / Product / Outcome)
• [ ] Style Consistency Audit completed with scores

Output

A complete launch asset package:

• Campaign Concept (the big idea)
• Campaign Narrative (the story)
• Differentiation Strategy (what to avoid and own)
• Color Palette (hex codes with names)
• Style Anchor (reusable prompt block)
• Brand System summary
• Asset Mapping (every asset → business objective)
• 6 Generated Assets with individual prompts
• Style Consistency Report with overall score