Content Repurposing

Take an existing piece of content and generate channel-specific versions for social, email, and ads.

Stage 1: Analyze the Source

Ask the user for the source content (file path, URL, or pasted text).

Read and extract:

• Core thesis or key message
• Top 3-5 supporting points or takeaways
• Compelling stats, quotes, or examples
• Target audience
• Original format (blog, case study, whitepaper, video transcript, etc.)

Present a summary: "Here's what I'll work with. Anything to add or adjust?"

Gate: User confirms the source analysis.

Stage 2: Social Content

Load and run the social-content skill. Generate:

• 2-3 LinkedIn posts (different angles: insight, stat, story, contrarian take)
• 2-3 Twitter/X posts (punchy, standalone, thread-worthy)
• Platform-specific content for any other channels the user requests

Each post should stand alone — not read like an excerpt. Adapt the format and voice to the platform.

Gate: User approves or edits social posts.

Stage 3: Email Content

Load and run the email-sequence skill. Generate:

• A standalone email featuring the content (newsletter style or dedicated send)
• 1-2 email snippets for insertion into existing nurture sequences
• Subject line variations

Pass forward: key messages, audience, best quotes/stats.

Gate: User approves email content.

Stage 4: Ad Creative (Optional)

Ask: "Want to create ad variations from this content?"

If yes, load and run the ad-creative skill to generate:

• Headlines and descriptions pulling from the source
• Platform-specific variations (LinkedIn, Google, Meta)
• Multiple angles for testing

If no, skip to summary.

Summary

## Repurpose Complete

### Source
- [title] — [format] → [path]

### Generated
- LinkedIn: [count] posts → [paths]
- Twitter/X: [count] posts → [paths]
- Email: [count] emails/snippets → [paths]
- Ads: [count] variations → [paths] (or "Skipped")

### Key Messages Used
1. [message 1]
2. [message 2]
3. [message 3]

### Next Steps
- [ ] Schedule social posts
- [ ] Queue emails
- [ ] Submit ads for review

Output Structure

All files go into a single project folder:

marketing/repurposed/[source-slug]/
  source-analysis.md
  social-linkedin-1.md
  social-linkedin-2.md
  social-linkedin-3.md
  social-twitter-1.md
  social-twitter-2.md
  email-standalone.md
  email-nurture-insert.md
  ad-creative.md                (if ad stage run)

Derive [source-slug] from the source content title. Confirm with the user before creating files.

Rules

• Each stage uses the full component skill
• Always gate between stages
• Each channel's content should stand alone, not read like a copy-paste from the source
• Adapt voice and format to each platform's conventions
• Carry the core message through but vary the angle
• If the user wants to skip a channel, skip it
• All output goes into the project folder, not scattered across marketing/