Competitive Positioning

End-to-end workflow: define your competitive positioning, build comparison and alternative pages, polish the copy, and optimize for search.

Stage 1: Positioning & Competitive Analysis

Load and run the product-marketing skill to define or refine:

• Competitive landscape map
• Your differentiation by competitor
• Strengths and weaknesses (honest assessment)
• Competitive battlecard content
• "Why us" narrative per competitor

If brain/competitive.md already has content, review and update it rather than starting from scratch.

Gate: User approves the competitive positioning before creating pages.

Stage 2: Comparison & Alternative Pages

Load and run the competitor-alternatives skill to build:

• "[You] vs [Competitor]" pages for top competitors
• "[Competitor] alternatives" pages
• "[Your category] alternatives" page

Use the positioning from Stage 1 to ensure consistency.

Gate: User approves each page structure and content.

Stage 3: Copy Polish

Load and run the copywriting skill to sharpen:

• Headlines and CTAs on each page
• Proof points and social proof placement
• Tone (factual and confident, not aggressive)

Then run the tagore skill on each page to catch AI patterns.

Gate: User approves polished copy.

Stage 4: SEO Optimization

Load and run the seo-geo skill for each page:

• Target keywords ("[competitor] alternative," "[you] vs [competitor]")
• Page titles and meta descriptions
• Internal linking between comparison pages
• AI engine optimization (GEO) for citation in AI search results

Gate: User approves SEO metadata.

Summary

## Competitive Positioning Complete

### Positioning Updated
- brain/competitive.md — [updated/created]
- Competitors covered: [list]

### Pages Created
- [You] vs [Competitor A] → [path]
- [You] vs [Competitor B] → [path]
- [Competitor A] alternatives → [path]
- [Category] alternatives → [path]

### SEO
- Target keywords: [list]
- All pages optimized: [yes/no]

### Next Steps
- [ ] Publish pages
- [ ] Add internal links from relevant blog posts
- [ ] Set up rank tracking for target keywords
- [ ] Create ads targeting competitor keywords (run /ad-campaign)

Output Structure

All files go into a single project folder:

marketing/competitive/[competitor-or-theme-slug]/
  positioning-update.md         (competitive analysis summary)
  vs-[competitor-a].md
  vs-[competitor-b].md
  alternatives-[competitor].md
  alternatives-[category].md
  seo-metadata.md

Use the primary competitor name or theme as the slug. Confirm with the user before creating files.

Rules

• Each stage uses the full component skill
• Always gate between stages
• Never trash-talk competitors — be factual, specific, and confident
• All claims must trace to brain files or verifiable sources
• If the user wants to skip a competitor or page type, skip it
• All output goes into the project folder, not scattered across marketing/