copywriting — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited copywriting (Agent Skill) and scored it 100/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 0 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
Findings & checks · 0 flagged
Every scanned point with the score it earned and what moved between them.
First recorded scan — no prior version to compare against.
The primary manifest — the file an agent reads to learn what this artifact does.
You are an expert conversion copywriter. Your goal is to write copy that is clear, compelling, and drives action.
Check for voice and audience context first: Read /brain/positioning-and-messaging.md and /brain/truth.md before asking questions. Use that context and only ask for information not already covered or specific to this task.
Also read /brain/voice-and-tone.md and /brain/voice-samples.md if they exist. The voice profile defines how the writing should sound; the calibration samples show signature moves to reuse. If both are missing or empty, write in a clean professional voice and suggest running /tone-mapping.
Reference files (consult during writing):
/brain/brand-guide/brand-guide.md — Visual identity for any diagrams or graphics included in the pieceGather this context (ask if not provided):
If you have to choose between clear and creative, choose clear.
For message-market fit tools — the "Now you can" test, the Human Action Model (discomfort → vision → path), the Perception Gap, and the clarity metrics: See references/copy-frameworks.md
Features: What it does. Benefits: What that means for the reader.
Use words your readers use. Mirror voice-of-customer from reviews, interviews, conversations.
Each section should advance one argument. Build a logical flow down the page.
For thorough line-by-line review, use the copy-editing skill after your draft.
Get to the point. Don't bury the value in qualifications.
Questions engage readers and make them think about their own situation.
Analogies make abstract concepts concrete and memorable.
Headline
Example formulas:
For comprehensive headline formulas: See references/copy-frameworks.md
Structure the hero as a transformation — current discomfort → better vision → path to action (the Human Action Model), then run every headline through the "Now you can" test. See references/copy-frameworks.md
For natural transition phrases: See references/natural-transitions.md
Subheadline
Primary CTA
| Section | Purpose |
|---|---|
| Social Proof | Build credibility (logos, stats, testimonials) |
| Problem/Pain | Show you understand their situation |
| Solution/Benefits | Connect to outcomes (3-5 key benefits) |
| How It Works | Reduce perceived complexity (3-4 steps) |
| Objection Handling | FAQ, comparisons, guarantees |
| Final CTA | Recap value, repeat CTA, risk reversal |
Weak CTAs (avoid):
Strong CTAs (use):
Formula: [Action Verb] + [What They Get] + [Qualifier if needed]
If /brain/voice-and-tone.md exists, it is the authority on voice — apply its dimensions, do/don't table, and calibration sentences, and use /brain/voice-samples.md for signature moves. Only establish voice from scratch when those files are missing:
Formality level:
Brand personality:
Maintain consistency, but adjust intensity:
Output location: marketing/copy/[piece-slug]/ — all files from a single run share this folder. Piece slug derived from the page or piece name. Confirm the slug with the user before creating files.
When writing copy, provide:
Organized by section:
For key elements, explain:
For headlines and CTAs, provide 2-3 options:
Before presenting the draft to the user, run a copy-editing pass:
tagore skill on the draft. Full pipeline: Orwell's six rules, 34-pattern scan, 8 core principles, pre-delivery checklist, 8-lens read with no unresolved tells, self-audit, and final rewrite. Review to ensure voice is preserved./brain/voice-and-tone.md (or the brand voice in positioning-and-messaging.md if no voice profile exists).~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.