SEO/GEO Content Brief

What this does

Turns a topic into a complete, fill-in content brief that a writer can execute without further research. It covers the classic SEO surface (query intent, SERP analysis, keywords, entities, internal links, heading outline) and the GEO surface (who AI engines cite today and why, quotable structure, definitions, freshness, author authority) so the resulting page can both rank and be cited in AI answers.

Glossary

• GEO — Generative Engine Optimization: optimizing content to be cited by

AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini).

• E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness;

Google's content-quality signals.

• Hub-and-spoke — content architecture of pillar pages (hubs) linked to

supporting posts (spokes).

When to use it

• Planning any page meant to win organic search and AI-answer citations.
• A writer needs target query, keywords, entities, outline, and schema upfront.
• Auditing an existing page for GEO gaps before a rewrite.

How to use it

1. Confirm the target query and the business goal for the page.
2. Copy references/brief-template.md and fill

every section. Work top to bottom — each section feeds the next.

1. For the SERP + AI-answer analysis, look at the current page-1 results and at

what ChatGPT/Perplexity/Google AI Overviews actually say for the query; record who gets cited and why (format, freshness, authority, structure).

1. Choose primary + secondary keywords and the entities the page must

mention to be topically complete.

1. Specify the E-E-A-T signals (named author + bio + credentials, sources,

original data/experience) the page must carry.

1. Place the page in the hub-and-spoke map and list internal links in/out.
2. Write the title / H1 / heading outline, the FAQ block, and the Schema.org

recommendations — for the schema build itself, hand off to a schema-org-sprint skill.

1. Run every item in references/geo-checklist.md

and attach it to the brief as the acceptance criteria.

Inputs

• Target query / topic and the page's business goal.
• The site's existing hub/pillar structure (for placement + internal links).
• Author identity + credentials (for E-E-A-T).
• Access to live SERPs and AI engines for the analysis steps.

Output

A completed content brief (one markdown doc per page) containing: target query + intent, SERP + AI-answer analysis, primary/secondary keywords + entities, E-E-A-T plan, hub-and-spoke placement + internal links, title/H1/heading outline, FAQ block, Schema.org recommendations, sources to cite/earn, and the GEO checklist as acceptance criteria.

Notes & constraints

• This skill plans; it does not write the final copy or build the schema —

pair it with a drafting skill and a schema-org-sprint skill.

• GEO and SEO overlap but are not identical: ranking #1 does not guarantee a

citation. Optimize structure and quotability for AI engines explicitly.

• Verify every stat and source; AI engines and Google both penalize

unsupported claims, and citations reward verifiable specifics.

• Use forward-slash paths.