Solopreneur Skills

42 AI agent skills for solopreneurs, solo SaaS founders, and one-person D2C brands.

Opinionated, research-backed marketing and growth skills for your AI coding agent. Built for one-person teams who need to punch above their weight — not enterprise marketing departments.

If ChatGPT gives you "best practices," this repo gives you what practitioners on Reddit actually say works in 2026 — with named frameworks, real benchmarks, and contrarian takes sourced from primary research.

What you get

• 42 skills, each a self-contained expert playbook (CRO, SEO, cold email, pricing, GTM, churn, paid ads, and more)
• Opinionated — every skill takes a stance. No hedging, no "it depends" soup.
• Research-backed — benchmarks with year + source; named experts (CXL, Demand Curve, Lenny's Newsletter, SparkToro, Princeton GEO paper, Unbounce, Klaviyo, Baymard)
• Practitioner voice — Reddit quotes and real founder experiences baked into every skill
• Solopreneur-first — written for one-person teams, not teams of 20
• Cross-referenced — every skill links to related skills so your agent always knows the next step
• Under 500 lines each — dense, not bloated

Quick install — Claude Code

Inside a running Claude Code session, run the slash commands:

/plugin marketplace add Sudhakaran88/solopreneur-skills
/plugin install solopreneur-skills

From your terminal (outside a session) the equivalent CLI form is:

claude plugin marketplace add Sudhakaran88/solopreneur-skills
claude plugin install solopreneur-skills

Then just describe what you want:

"my landing page isn't converting"       → triggers page-cro
"write me a cold email sequence"          → triggers cold-email
"how should I price my SaaS?"             → triggers pricing-strategy
"optimize for ChatGPT and Perplexity"     → triggers ai-seo

Skills activate automatically based on intent. See docs/installation.md for Cursor, Codex, Copilot, Gemini, and manual use.

Skills by category

<details open> <summary><strong>CRO & Conversion (7)</strong></summary>

• page-cro — Homepage, landing page, pricing page optimization
• signup-flow-cro — Signup/registration flow conversion
• onboarding-cro — Post-signup activation, aha moments, time-to-value
• form-cro — Lead capture and contact form optimization
• popup-cro — Popups, modals, exit intent (Google-penalty compliant)
• paywall-upgrade-cro — In-app upgrade flows, feature gates
• ab-test-setup — Experiment design (and when not to run A/B tests)

</details>

<details open> <summary><strong>Copy (3)</strong></summary>

• copywriting — Marketing copy that sells without AI slop
• copy-editing — 4-pass editing method for existing copy
• ad-creative — Meta, Google, LinkedIn ad copy at scale

</details>

<details open> <summary><strong>Email (3)</strong></summary>

• email-sequence — Lifecycle, welcome, nurture, winback flows
• cold-email — B2B cold outreach that gets replies in 2026
• ecom-email-nurture — Klaviyo flows for Shopify brands

</details>

<details open> <summary><strong>SEO & AI Search (6)</strong></summary>

• seo-audit — Traditional Google SEO, post-HCU, post-AIO reality
• ai-seo — GEO, LLMO, optimizing for ChatGPT/Perplexity/AI Overviews
• aeo — Answer engine optimization, featured snippets, PAA
• programmatic-seo — Pages at scale that survive scaled-content-abuse
• schema-markup — JSON-LD structured data for rich results
• site-architecture — URL structure, navigation, internal linking

</details>

<details open> <summary><strong>Content & Social (3)</strong></summary>

• content-strategy — What to write, where to distribute
• social-content — LinkedIn + X/Twitter for founders (2026 algorithms)
• marketing-ideas — 60+ categorized tactics by channel, effort, budget

</details>

<details open> <summary><strong>Growth & Launch (6)</strong></summary>

• launch-strategy — Product Hunt, Show HN, waitlist, pre/launch/post
• gtm-saas — Full GTM motion (ICP → positioning → pricing → channels)
• abm-saas — Account-based marketing for solopreneurs ($5k+ ACV)
• referral-program — Viral loops, K-factor, Dropbox-style programs
• free-tool-strategy — Engineering-as-marketing done right
• churn-prevention — Cancel flows, dunning, winback, save offers

</details>

<details open> <summary><strong>Ads & Analytics (2)</strong></summary>

• paid-ads — Google, Meta, LinkedIn campaign strategy
• analytics-tracking — GA4, Plausible, PostHog — the 3 metrics that matter

</details>

<details open> <summary><strong>Pricing & RevOps (4)</strong></summary>

• pricing-strategy — Value-based pricing, tier design, Van Westendorp
• revops — CRM, pipeline, lead scoring at solo scale
• sales-enablement — Pitch decks, one-pagers, objection handling
• competitor-alternatives — "vs" and "alternatives" pages that convert

</details>

<details open> <summary><strong>Psychology (1)</strong></summary>

• marketing-psychology — Cialdini, loss aversion, decoy effect — without dark patterns

</details>

<details open> <summary><strong>Web Audits & Build (5)</strong></summary>

• website-audit — Full-site audit for SaaS/B2B
• shopify-audit — Shopify performance + conversion audit
• saas-landing-page — Design and build a SaaS landing page
• wordpress-performance — WordPress Core Web Vitals + speed
• ai-readiness — Make your site citable by AI search engines

</details>

<details open> <summary><strong>Foundation (2)</strong></summary>

• solopreneur-context — Set up reusable context for other skills
• product-marketing-context — Positioning, ICP, messaging (run this first)

</details>

See docs/skill-categories.md for the full index.

How skills work

Every skill is a single SKILL.md file with YAML frontmatter that tells Claude Code when to invoke it:

skills/
├── page-cro/
│   └── SKILL.md
├── cold-email/
│   └── SKILL.md
└── ...

When you ask Claude something like "my signup conversion dropped this week", the agent reads the description fields across all skills, matches the intent, and loads the full signup-flow-cro SKILL.md — giving you a focused expert session instead of generic LLM advice.

Each skill includes:

• Opinionated framework (not a list of 47 tactics)
• Benchmarks with sources + year (Unbounce Q4 2024, Princeton GEO paper, etc.)
• Common Mistakes from Reddit/forums
• Contrarian Takes that push back on textbook advice
• Related Skills for what to do next

See docs/skill-creation-guide.md for the full format spec.

Why this exists

Most AI marketing advice is trained on 2019 blog posts written by SEO agencies trying to rank for "best X tips." It's generic, it hedges everything, and it hasn't caught up to 2024–2026 reality: AI Overviews, HCU, post-MPP email, Gmail bulk sender rules, scaled-content-abuse policy, the Andromeda algorithm.

This repo is the alternative: primary-source-researched, opinionated, solopreneur-first. Every skill is a condensed version of what you'd get from 20 hours of reading r/SaaS, r/marketing, CXL, Lenny's, Demand Curve, First Round, and the Princeton GEO paper — minus the theatre.

It's free and MIT licensed. Take it, fork it, adapt it. If you improve something, PRs welcome.

Contribute

• Propose a skill — open a proposal issue
• Report a bug — open a bug
• Improve a skill — open an improvement issue or PR directly
• Read the guide — CONTRIBUTING.md and docs/skill-creation-guide.md

Every merged skill gets you credited in the frontmatter author field and the changelog. Quality bar is high (see CONTRIBUTING), but the door is wide open.

Community & support

• Discussions — ask questions, share how you use it, request skills
• Star the repo if it saves you time — it's the fastest way to help
• Sponsor on GitHub if the skills made you money

License

MIT — do whatever you want.

Built by Sudhakar — [LinkedIn](https://www.linkedin.com/in/sudhakaran88/) · [GitHub](https://github.com/Sudhakaran88)

If a skill helps you ship something, I'd love to hear about it. DMs open on LinkedIn.