/firm-map — Give Your AI Agents a Map of Your Business

Your AI agents are not underperforming because the model is weak. They are underperforming because nobody told them what a deal is.

Palantir built the deepest moat in enterprise software on one idea: before you point AI at a business, you map the business. Objects, relationships, governed actions. They call it an Ontology. Their CTO says their entire advantage "comes down to Ontology."

This free Claude skill builds that map for YOUR business — in one session, in one markdown file.

The problem this solves

You wire up an AI assistant. It writes decent emails. Then one morning it pitches your best referral partner like a cold lead, because nowhere in your stack does it say: this person is a partner, never a prospect.

That is not a model problem. That is a map problem.

• "Deal" means something different in your CRM, your spreadsheet, and your head
• Two tools can both create a pipeline entry, so neither is the truth
• Every new agent has to re-learn your whole business from zero
• One rule change has to be repeated in every prompt you ever wrote

The models are rented. The map is owned.

What the skill does

/firm-map walks you through four steps, working on your real business — not a template:

1. Name your nouns — the 10–15 objects your business runs on (prospect, deal, client, partner, content...), each with exactly ONE system of record
2. Draw your links — the rules that connect them, exact enough to survive the "well, sometimes..." test
3. Govern your verbs — every action that changes an object gets one owner and one quality gate
4. Set your guardrails and wire the loop — hard rules, plus a weekly read of what your agents actually did

Output: ontology.md — one file, two pages, that every AI agent reads before it acts.

We run our own firm on this exact pattern: 199 AI skills and 15 scheduled agents, all reading one map. One rule change used to mean 199 edits. Now it means one.

Who this is for

• Founders deploying AI agents — map first, agents second. Skip the map and you get automation that is busy but not pointed.
• Sales leaders — one definition of "deal," one door into the pipeline, one owner per stage change. Your AI prospecting stops contacting the wrong people.
• Solo consultants — the map is two pages. You can draw it this afternoon and every future tool inherits it.
• Operators with tool sprawl — the exercise forces the question your stack has been avoiding: which system is the truth?

Installation

This is a Claude Code skill. Drop it into your ~/.claude/commands/ directory:

# Clone the repo
git clone https://github.com/SimonTheSalesBooster/ai-agent-ontology.git

# Install the skill
cp ai-agent-ontology/firm-map.md ~/.claude/commands/firm-map.md

Then invoke it in any Claude Code session:

/firm-map

It also works without Claude Code: paste firm-map.md into any Claude conversation and say "run this on my business."

Example: one link rule, done right

Before (how most businesses run):

"When a lead looks serious we usually move them over to the pipeline."

After (a Firm Map rule):

"A prospect becomes a deal only when its status flips to Moved to Deals. It enters at exactly 10%, Initial Call Scheduled. No other door exists."

Written once. Every agent obeys it. Every future agent inherits it on day one.

About Strategy Sprints

This skill was built inside the Strategy Sprints system — the AI-powered sales acceleration method used by 2,400+ companies across 70 countries.

[The Sales Show](https://www.youtube.com/@TheSalesShow) — weekly content on sales acceleration, AI-powered prospecting, and building systems that sell without you.

[Jetpack Workshop](https://strategysprints.com) — one day. Build your AI sales system live, with Simon. We draw your Firm Map together in the morning session.

[90-Day Sales Acceleration](https://strategysprints.com) — implementation sprint. AI marketing + sales processes, built and running in 90 days.

License

MIT. Use freely. If it helps your work, share what changed.

Built with [Claude Code](https://claude.ai/code) · Strategy Sprints 2026