SEO Weekly Report

Generate a weekly SEO performance report for a Google Search Console property.

Steps

1. Call list_properties to confirm the exact site_url to use.
2. Prefer gsc_run_weekly_seo_ops_report for the report. It returns stable JSON with:

• schema_version="weekly_seo_ops_report.v1"
• performance_snapshot for current and previous 28-day periods
• top_actions combined from traffic-drop, content-opportunity, cannibalization, and manual follow-up sections
• traffic_drop_queue, content_action_queue, cannibalization_decision_queue, and manual_operator_checklist
• section-level warnings, limitations, provenance, and error

1. Use default dates unless the user provides explicit ranges. Defaults are the last 28 days ending today and the immediately preceding 28 days.
2. If gsc_run_weekly_seo_ops_report returns a section-level error, keep the successful sections and clearly label the failed section instead of discarding the whole report.
3. If the aggregator is unavailable, fall back to the older manual workflow:

• Call get_performance_overview with days=28.
• Call compare_search_periods comparing the last 28 days against the prior 28-day period, using dimensions=query and limit=20.
• Call get_search_analytics with dimensions=query and row_limit=100 or higher if available.
• Call gsc_get_manual_operator_checklist with focus=weekly.
• Sort returned query rows client-side by clicks descending and keep the top 10 queries.

1. Summarize the aggregator or fallback results in a structured report with:

• Overall performance snapshot (totals + period-over-period change)
• Prioritized operator actions with source section and confidence
• Traffic drop, content opportunity, and cannibalization queue summaries
• Manual Search Console follow-up checklist: UI paths, evidence to collect, and safe next actions
• Clear warnings, limitations, and partial-failure notes

Output format

Present the report as a clear markdown document with headings, a summary table, and an action list.

Note: Search Analytics returns top rows for the requested dimensions. This report summarizes official API totals and returned rows, but it is not a complete manual Search Console export and does not claim full Search Console UI parity. The manual checklist is read-only guidance for the operator; it must not be described as clicking UI buttons, requesting indexing, removing URLs, validating fixes, submitting reconsideration requests, or changing permissions.