Impact Mcp — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited Impact Mcp (Agent Skill) and scored it 100/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 0 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
Findings & checks · 0 flagged
Every scanned point with the score it earned and what moved between them.
First recorded scan — no prior version to compare against.
The primary manifest — the file an agent reads to learn what this artifact does.
Hypothesis-Driven B2B Positioning Engine - 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.
# Run directly with npx
npx -y @shashwatgtmalpha/impact-mcpAdd to your claude_desktop_config.json:
{
"mcpServers": {
"impact-mcp": {
"command": "npx",
"args": ["-y", "@shashwatgtmalpha/impact-mcp"]
}
}
}IMPACT is a hypothesis-driven positioning methodology for B2B companies:
| Phase | Focus | Tool |
|---|---|---|
| Identify | Champions & Buyer Personas | impact_identify_champions |
| Map | Alternatives & Competitive Landscape | impact_map_alternatives |
| Pinpoint | Value Proposition & Differentiation | impact_pinpoint_value |
| Anchor | Market Selection & Beachhead | impact_anchor_market |
| Craft | Messaging & Positioning Statement | impact_craft_message |
| Translate | Channel-Specific Execution | impact_translate_execution |
| Tool | Purpose | Primary Output |
|---|---|---|
impact_get_framework | Complete IMPACT methodology reference | Full framework documentation |
impact_identify_champions | Champion persona hypothesis | Buyer personas with pain points |
impact_map_alternatives | Competitive landscape analysis | Whitespace identification |
impact_pinpoint_value | Value proposition development | "Only Statement" generator |
impact_anchor_market | Beachhead market selection | TAM/SAM/SOM analysis |
impact_craft_message | Positioning statement creation | Message hierarchy |
impact_translate_execution | Channel-specific adaptation | Website/LinkedIn/email/deck/demo versions |
impact_full_audit | Complete positioning assessment | Comprehensive scoring & recommendations |
| Role | Key Tools | Use Cases |
|---|---|---|
| Founders/CEOs | impact_anchor_market, impact_pinpoint_value, impact_craft_message | Market selection, value articulation |
| CMOs/VPs Marketing | impact_full_audit, impact_get_framework | Positioning health assessment |
| Product Marketing | impact_identify_champions, impact_craft_message, impact_translate_execution | Messaging, channel adaptation |
| Sales Leaders | impact_map_alternatives, impact_pinpoint_value | Competitive positioning |
| GTM Consultants | All tools | Full positioning engagements |
| Job To Be Done | Recommended Tool |
|---|---|
| "I need to understand the IMPACT methodology" | impact_get_framework |
| "I need to define our ideal buyer champion" | impact_identify_champions |
| "I need to map our competitive landscape" | impact_map_alternatives |
| "I need to articulate our unique value" | impact_pinpoint_value |
| "I need to select our beachhead market" | impact_anchor_market |
| "I need to create our positioning statement" | impact_craft_message |
| "I need to adapt messaging for different channels" | impact_translate_execution |
| "I need a full positioning audit" | impact_full_audit |
This MCP is included in these user-focused Agent bundles:
| Agent Bundle | Tools Count | Best For |
|---|---|---|
| 🎯 Founder GTM Copilot | 10 tools | Founders, early-stage CEOs |
| 🎯 Product Marketing Engine | 12 tools | PMMs, product marketers |
| 🔬 GTM Consultant Suite | 12 tools | Fractional CMOs, advisors |
| 📞 SDR Toolkit | 8 tools | SDRs, BDRs |
impact_get_framework)Get the complete IMPACT methodology reference.
Inputs: None required
Output: Full 6-phase framework documentation with examples and best practices.
impact_identify_champions)Generate champion persona hypothesis from product/problem context.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service description |
problem_solved | ✅ | Core problem you solve |
current_customers | ❌ | Description of existing customers |
Output: Champion profiles with titles, pain points, success metrics, and buying triggers.
impact_map_alternatives)Analyze competitive landscape and identify whitespace.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service |
known_competitors | ❌ | List of known competitors |
customer_alternatives | ❌ | What customers do instead |
Output: Competitive matrix, status quo analysis, whitespace opportunities.
impact_pinpoint_value)Develop value proposition with "Only Statement" generator.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service |
target_champion | ✅ | Primary buyer persona |
competitive_context | ❌ | Key differentiators |
proof_points | ❌ | Evidence supporting claims |
Output: Only Statement, value hierarchy, proof point framework.
impact_anchor_market)Select beachhead market with TAM/SAM/SOM analysis.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service |
value_proposition | ✅ | Core value prop |
potential_segments | ❌ | Market segments to evaluate |
constraints | ❌ | Resources, geography, etc. |
Output: Beachhead recommendation, market sizing, expansion roadmap.
impact_craft_message)Create positioning statement and message hierarchy.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service |
target_market | ✅ | Who you serve |
value_proposition | ✅ | Core value |
key_differentiators | ✅ | What makes you different |
proof_points | ❌ | Supporting evidence |
Output: Positioning statement, tagline options, message pillars, elevator pitch.
impact_translate_execution)Adapt positioning for specific channels.
Inputs:
| Parameter | Required | Description |
|---|---|---|
positioning | ✅ | Core positioning statement |
channel | ✅ | website, linkedin, email, pitch_deck, demo_script |
target_persona | ❌ | Specific audience for this channel |
Output: Channel-optimized messaging with format-specific guidelines.
impact_full_audit)Comprehensive positioning assessment with scoring.
Inputs:
| Parameter | Required | Description |
|---|---|---|
company | ✅ | Company name |
product | ✅ | Product/service description |
current_positioning | ❌ | Existing positioning materials |
target_market | ❌ | Current target market definition |
competitors | ❌ | Known competitors |
Output: Phase-by-phase scoring, gap analysis, prioritized recommendations, action plan.
| MCP | Focus | Tools | Link |
|---|---|---|---|
| CRAFT GTM | GTM strategy | 8 | GitHub |
| CRAFT Content | Content creation | 8 | GitHub |
| ICP Intelligence | ICP & targeting | 9 | GitHub |
| Revenue Enablement | Sales execution | 12 | GitHub |
The IMPACT framework was developed by Shashwat Ghosh based on 24+ years of B2B marketing experience. It addresses the common failure mode of B2B positioning: starting with features instead of market hypotheses.
Key Principles:
Shashwat Ghosh - Founder, Helix GTM Consulting
MIT License - see LICENSE for details.
Part of the GTM Helix MCP Suite - AI-powered B2B go-to-market tools
~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.