Adobe Target MCP

An (Unofficial) Model Context Protocol Agent Framework for Adobe Target, enabling your favorite MCP Clients to create and manage Adobe Target activities, HTML & JSON offers, audiences, response tokens and activity reporting all through natrual language

MCP Standard Compliance: This project follows the open Model Context Protocol standard and works with any MCP-compatible client (Claude Desktop, Cursor, or other MCP clients). Configuration examples below use Claude Desktop/Code, but the same mcpServers format applies to all MCP clients.

Adobe Target API Documentation: https://developer.adobe.com/target/administer/admin-api/

Table of Contents

• Core Capabilities
• Quick Start
• Project Structure
• Available Tools
• License
• Links

Core Capabilities

• Adobe Target Admin API Integration: Complete suite of 33 tools for managing A/B tests, Experience Targeting, offer creation (HTML/JSON), audiences, mboxes, properties, activity performance reports and response tokens
• Activity Reporting: Query results for live and past activities
• Response Token Managment: Create new resposne tokens and take inventory of existing ones
• Intelligent Offer Creation: Generate HTML offers, or JSON offers for headless/SPA implementations with structured data templates
• Audience Managment and Creation: List exisiting audiences in your AT property, or create new ones with natrual language
• DataLayer Event Generation: Automated conversion in HTML offers tracking for GTM, Adobe Launch, Tealium, Segment

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Quick Start

Prerequisites

Before installing, ensure you have:

• Node.js 20+ - Required for ES modules support (Download)
• Chrome Browser - Required for the agent to see your webpage, analyze DOM elements, and preview changes live
• Adobe Target Account - With Admin API access
• MCP Client - Claude Desktop, Claude Code, Cursor, Windsurf or any MCP-compatible client

1. Clone the Repository

git clone https://github.com/scottehastings16/adobe-target-mcp.git
cd adobe-target-mcp

2. Install Dependencies

npm install

Dependencies installed:

• @modelcontextprotocol/sdk@^1.0.4 - MCP protocol implementation
• dotenv@^17.2.3 - Environment variable management

3. Install Required MCP Servers

This agent requires two MCP servers working together:

#### a) Adobe Target MCP Agent (this project)

• Already installed with npm install

#### b) Chrome DevTools MCP Server (REQUIRED)

• Provides live browser DOM access and page analysis
• Automatically installed via npx when adobe-target-mcp is configured
• Requires Chrome or Chromium browser

4. Configure Environment

Copy .env.example to .env and configure:

# Required - Adobe Target API credentials
TARGET_TENANT_ID=your-tenant-id
TARGET_API_KEY=your-api-key
TARGET_ACCESS_TOKEN=your-access-token
TARGET_WORKSPACE_ID=your-workspace-id

# Optional - Default values for activities
TARGET_DEFAULT_MBOXES=target-global-mbox
TARGET_DEFAULT_PRIORITY=5

# Optional - Success metrics defaults
TARGET_DEFAULT_METRIC_TYPE=engagement
TARGET_DEFAULT_ENGAGEMENT_METRIC=page_count

5. Configure MCP Client

Copy .claude.json.example to your MCP client's configuration file and update the paths and credentials.

For Claude Desktop/Code:

Windows: %APPDATA%\Claude\claude_desktop_config.json Mac: ~/Library/Application Support/Claude/claude_desktop_config.json Linux: ~/.config/Claude/claude_desktop_config.json

For other MCP clients: Refer to your client's documentation for the MCP server configuration file location.

{
  "mcpServers": {
    "adobe-target": {
      "command": "node",
      "args": ["C:\\Users\\YourUsername\\adobe-target-mcp\\src\\index.js"],
      "env": {}
    },
    "chrome-devtools": {
      "command": "npx",
      "args": ["-y", "chrome-devtools-mcp"],
      "env": {
        "CHROME_PATH": "C:\\Program Files\\Google\\Chrome\\Application\\chrome.exe"
      }
    }
  }
}

Platform-specific Chrome paths:

• Windows: "C:\\Program Files\\Google\\Chrome\\Application\\chrome.exe"
• Mac: "/Applications/Google Chrome.app/Contents/MacOS/Google Chrome"
• Linux: "/usr/bin/google-chrome" or "/usr/bin/chromium"

Platform-specific path formats:

• Windows: Use backslashes with escaping: "C:\\Users\\YourUsername\\adobe-target-mcp\\..."
• Mac/Linux: Use forward slashes: "/Users/yourname/adobe-target-mcp/..."

6. Start Using

Once configured, you can ask your AI assistant to:

• "Show me the results from the Paid Media Personalization activity"
• "Create a carousel under the hero image on my website www.example.com"
• "Show me what response tokens are avilable in my targt propert"
• "Generate a popup module for my page www.example.com, add a CTA and this image: example.com/image.png... add a CTA that links to the products page at this link example.com/products"
• "Create a JSON offer for feature flags"
• "List all active Target activities"
• "List avilable mboxes in my property"
• "Generate a conversion report for the Buy Now CTA Test"
• "Help me create a new response token"
• Update the "Buy Now" Offer with a new stlying using by configured brand colors

The agent will use its 33 tools to interact with Adobe Target on your behalf.

External MCP Servers

1. chrome-devtools-mcp (auto-installed via npx)

• Purpose: Live browser control, DOM analysis, screenshots
• Installation: Automatic on first run via npx -y chrome-devtools-mcp
• Requirements: Chrome/Chromium browser

System Requirements

• Node.js: 20+ (ES modules support required)
• Adobe Target: Account with Admin API access
• Chrome Browser: Required for Chrome DevTools MCP integration
• MCP Client: Claude Desktop, Claude Code, or any MCP-compatible client

Project Structure

adobe-target-mcp/
├── src/
│   ├── index.js                        # Main MCP server entry point
│   ├── .env.example                    # Environment variable template
│   │
│   ├── config/
│   │   ├── tag-managers.json           # Tag manager configurations (GTM, Adobe Launch, Tealium, Segment)
│   │   └── firing-conditions.json      # Event firing logic (session, throttle, debounce, etc.)
│   │
│   ├── helpers/
│   │   ├── makeTargetRequest.js        # Adobe Target API client wrapper
│   │   └── applyDefaults.js            # Auto-fill default configuration values
│   │
│   ├── templates/
│   │   ├── README.md                   # Template system documentation
│   │   ├── html/                       # HTML offer templates (10 templates)
│   │   │   ├── carousel.json
│   │   │   ├── hero-banner.json
│   │   │   ├── cta-button.json
│   │   │   ├── modal.json
│   │   │   ├── sticky-header.json
│   │   │   ├── countdown-timer.json
│   │   │   ├── form-field.json
│   │   │   ├── tabs.json
│   │   │   ├── accordion.json
│   │   │   └── notification-banner.json
│   │   └── json/                       # JSON offer templates (9 templates)
│   │       ├── product-recommendations.json
│   │       ├── feature-flags.json
│   │       ├── hero-config.json
│   │       ├── pricing-data.json
│   │       ├── personalization-content.json
│   │       ├── navigation-menu.json
│   │       ├── form-config.json
│   │       ├── testimonials.json
│   │       └── ab-test-variant.json
│   │
│   └── tools/
│       ├── index.js                    # Tool registration
│       ├── activities/                 # Activity management (5 tools)
│       │   ├── listActivities.js
│       │   ├── createABActivity.js
│       │   ├── getABActivity.js
│       │   ├── updateABActivity.js
│       │   └── updateActivityState.js
│       ├── offers/                     # Offer management (5 tools)
│       │   ├── listOffers.js
│       │   ├── createOffer.js          # PRIMARY TOOL - HTML offers
│       │   ├── createJsonOffer.js      # JSON offers (SPAs, server-side, mobile)
│       │   ├── getOffer.js
│       │   └── updateOffer.js
│       ├── audiences/                  # Audience management (2 tools)
│       │   ├── listAudiences.js
│       │   └── createAudience.js
│       ├── mboxes/                     # Mbox resources (3 tools)
│       │   ├── listMboxes.js
│       │   ├── getMbox.js
│       │   └── listMboxProfileAttributes.js
│       ├── properties/                 # Properties (1 tool)
│       │   └── listProperties.js
│       ├── reports/                    # Reporting (6 tools)
│       │   ├── getABPerformanceReport.js
│       │   ├── getABOrdersReport.js
│       │   ├── getXTPerformanceReport.js
│       │   ├── getXTOrdersReport.js
│       │   ├── getAPTPerformanceReport.js
│       │   └── getActivityInsights.js
│       ├── response-tokens/            # Response tokens (2 tools)
│       │   ├── listResponseTokens.js
│       │   └── createResponseToken.js
│       ├── atjs/                       # at.js settings (2 tools)
│       │   ├── getAtjsSettings.js
│       │   └── getAtjsVersions.js
│       ├── revisions/                  # Activity revisions (2 tools)
│       │   ├── getRevisions.js
│       │   └── getEntityRevisions.js
│       ├── templates/                  # Template management (1 tool)
│       │   └── listTemplates.js        # Browse available templates
│       └── custom/                     # DataLayer & preview tools (4 tools)
│           ├── generateDataLayerEvent.js
│           ├── createActivityFromModifications.js
│           ├── generatePreviewScript.js
│           └── getMockupAnalysisInstructions.js
│
├── package.json                        # Node.js dependencies
├── .env                                # Environment variables (create from .env.example)
└── README.md                           # This file

Available Tools

Activities (5 tools)

• listActivities - List all Target activities with filtering
• createABActivity - Create A/B test (API-only, advanced use)
• getABActivity - Get activity details by ID
• updateABActivity - Update activity configuration
• updateActivityState - Activate, pause, or deactivate activities

Offers (5 tools)

• listOffers - List all offers with filtering
• createOffer - PRIMARY TOOL - Create HTML offer (use for 95% of cases)
• createJsonOffer - Create JSON offer for SPAs, server-side, mobile apps, headless
• getOffer - Get offer details by ID
• updateOffer - Update offer content

Audiences (2 tools)

• listAudiences - List all audiences
• createAudience - Create new audience with rules

Mboxes (3 tools)

• listMboxes - List all mboxes
• getMbox - Get mbox details
• listMboxProfileAttributes - List profile attributes for mbox

Properties (1 tool)

• listProperties - List Target properties

Reports (6 tools)

• getABPerformanceReport - A/B test performance metrics
• getABOrdersReport - A/B test order/revenue data
• getXTPerformanceReport - Experience Targeting performance
• getXTOrdersReport - Experience Targeting orders
• getAPTPerformanceReport - Automated Personalization performance
• getActivityInsights - Activity insights and recommendations

Response Tokens (2 tools)

• listResponseTokens - List all response tokens
• createResponseToken - Create custom response token

at.js Configuration (2 tools)

• getAtjsSettings - Get at.js settings
• getAtjsVersions - List available at.js versions

Revisions (2 tools)

• getRevisions - List all activity revisions
• getEntityRevisions - Get revisions for specific entity

Templates (1 tool)

• listTemplates - Browse all available HTML & JSON templates

Custom Tools (4 tools)

• generateDataLayerEvent - Generate conversion tracking code with tag manager support
• createActivityFromModifications - Create Target activity from JavaScript modifications (advanced use, API limitations apply)
• generatePreviewScript - Generate preview script for Chrome DevTools MCP injection
• getMockupAnalysisInstructions - Get instructions for mockup analysis and experience generation workflow

License

MIT License - See LICENSE file

Links

• Adobe Target Admin API Documentation
• Model Context Protocol
• Chrome DevTools MCP
• GitHub Repository