SEO Landing Page Audit

Use this for landing pages, event pages, campaign pages and SEO conversion pages. The goal is to make the page a better visitor magnet: relevant, specific, unique, readable, technically clean, and trusted.

Source Principles

From the SEO PDFs:

1. Bezoekersmagneet

• SEO is for attracting visitors and managing reputation.
• Google remains durable while social channels come and go.
• On/off-page signals: relevance, popularity, uniqueness, actuality, quality, readability.

1. Scoren op zoekwoorden

• Words closer to the front carry more weight.
• Be specific. Long-tail intent often converts better than broad keywords.
• Monster content wins when it includes images, video, length/depth, outgoing links, interaction, backlinks and internal links.

1. Backlinks

• Authority matters.
• Relevant links are more valuable than irrelevant links.
• Earn links through useful content, guest/blog references, owned properties and relevant profiles.

1. Smart content

• Content should match visitor intent and be useful, not filler.
• Add sections that answer real questions and guide next action.

1. Technische SEO

• Clean code, sitemap, errors, readable code, minimal bad plugins/software.
• Rich markup/schema helps semantic search: location, products/services, reviews, events, vacancies, website elements.

1. On-page checklist

• Unique title and meta description.
• One clear H1.
• Logical H2/H3 hierarchy.
• Keyword in title, meta, H1/intro, headings and body naturally.
• Descriptive image alt text.
• Internal/external links where useful.
• Fast, mobile-friendly, no broken links/images.

Audit Checklist

Keyword and intent

• Identify primary keyword and 3-6 secondary/long-tail keywords.
• Put primary keyword early in <title>, meta description, H1 or hero intro.
• Avoid keyword stuffing. Specific beats broad.

Content quality

• Does the hero answer: what is this, for whom, why now, why trust us, what next?
• Add concrete proof: years, cases, numbers, expertise, location, date.
• Add FAQ for objections and semantic coverage.
• Add media that supports the claim, not decorative filler.

Technical SEO

• Verify title/meta/canonical/hreflang/robots/sitemap.
• Add JSON-LD where relevant: Event, Organization, FAQPage, Product, Service, BreadcrumbList.
• Check broken images/links and HTTP status.
• Check mobile viewport and readable text.
• Keep HTML clean and accessible.

Conversion SEO

• CTA above the fold and repeated after proof.
• Match CTA text to intent: “Uitnodiging aanvragen” beats vague “Aanvragen”.
• Remove friction, but qualify where needed.
• Use scarcity honestly.

Brand and readability

• Content must feel human, specific and credible.
• Replace houterige punctuation or AI-like copy.
• Respect client copy style guidelines (e.g. no em-dashes if the client brand avoids them).

Verification Commands

Use Playwright or equivalent to verify:

• HTTP 200 on key URLs.
• document.title and meta description.
• Count script[type="application/ld+json"].
• Broken images count is 0.
• Body text has no forbidden terms.
• Mobile screenshot/readability check.

Example:

from playwright.sync_api import sync_playwright
with sync_playwright() as p:
    b = p.chromium.launch(headless=True)
    page = b.new_page(viewport={'width': 1440, 'height': 1000})
    page.goto('https://example.com', wait_until='networkidle')
    text = page.locator('body').inner_text()
    print({
      'title': page.title(),
      'jsonld': page.locator('script[type="application/ld+json"]').count(),
      'broken_images': page.evaluate('Array.from(document.images).filter(i=>!i.complete||i.naturalWidth===0).length'),
    })
    b.close()