name: seo-checklist
description: "Run the Weblyfe pre-publish on-page SEO checklist for pages, blog posts, and landing pages before publication."
version: 1.0.0
category: content
SEO Checklist Skill
Purpose
Pre-publish on-page SEO checklist for every page or article on a Weblyfe site. Run this before hitting publish on any new page, blog post, or landing page. Based on the Tornado Masterclass "Zoekwoorden-checklist" visual from Seyed's course. Each item is a concrete, verifiable action.
Source
"SEO Checklist - On page optimalisatie" PDF from Seyed's Weblyfe University Tornado Masterclass (downloaded from Drive 2026-05-03).
Quick reference
| Element | Requirement |
|---|
| Title tag | Contains primary keyword |
| Meta description | Contains primary keyword |
| URL | SEO-friendly slug containing keyword |
| H1 | One H1, contains keyword |
| First paragraph | Keyword used at least once |
| Body text | Keyword appears multiple times naturally |
| Bold in first paragraph | Keyword printed bold at least once |
| H2/H3 subheadings | At least one subheading contains keyword |
| Featured image | Filename and alt-tag contain keyword |
| Content images | Filename and alt-tag contain keyword |
| Breadcrumb | Visible on page, keyword in trail |
| Media | At least one relevant image or video |
Core principles
- Title tag first. It is the highest-weight on-page signal. Keyword must appear in the title.
- "Hoe verder naar voren een woord staat, hoe meer waarde het van Google krijgt." - place keyword early in the title, not at the end.
- Meta description does not directly affect ranking but affects CTR. Write it to compel the click, with keyword included.
- One H1 per page. It should mirror or closely match the title tag with the keyword.
- Keyword in the first 100 words. Google weights early content more than later content.
- Keyword appears multiple times in body (laat je zoekwoord op meerdere plekken terugkomen) - naturally, not stuffed.
- Bold the keyword once in the first paragraph. This signals emphasis to both users and crawlers.
- Images carry SEO weight via filename and alt-tag. Both the featured image and in-content images should include the keyword.
- Breadcrumbs help Google understand site hierarchy and put the keyword in the navigation trail.
- Rich media (video, infographic) increases time-on-page and engagement - both indirect ranking signals.
How to apply (for any new Weblyfe site)
- Create a checklist copy of the table above for each page/post before publishing.
- Write the title tag first. Include keyword, keep under 60 characters, keyword near the front.
- Write meta description with keyword, 140-155 characters, include a call to action.
- Set the URL slug: lowercase, hyphens between words, keyword included, no stop words (de/het/een).
- Open the editor, type H1 containing the keyword.
- Write first paragraph: use keyword in the first sentence or two, bold it once.
- Write subheadings (H2, H3): at least one must include the keyword or a close variant.
- Before uploading the featured image: rename the file to include the keyword (e.g.,
seo-tips-voor-mkb.jpg). Set alt text to keyword phrase. - Do the same for any in-content images.
- Enable breadcrumbs in WordPress/Webflow/CMS (Yoast SEO, Rank Math, or CMS breadcrumb component).
- Embed or link at least one relevant video or add a relevant image beyond the featured image.
- Run a final read-through: does the keyword appear naturally in the first alinea, in at least one H2/H3, and multiple times in the body?
Anti-patterns (what the PDF says NOT to do)
- Publishing with a generic title that omits the keyword ("Welkom op onze blog"). No keyword = no signal.
- Using the same keyword-stuffed pattern for every page. Each page should have its own primary keyword.
- Uploading images with default camera filenames (IMG_4521.jpg). Always rename before upload.
- Empty alt text on images. Screen readers and crawlers both need it.
- Skipping the meta description. Google may auto-generate one that does not compel the click.
- URLs with special characters, capitals, or Dutch stop words (/de-beste-seo-tips/ is fine; /De-Beste-SEO-Tips/ is not).
Examples and templates
Checklist from the Tornado Masterclass visual (verbatim items):
- "Geef een relevante title tag op met daarin het zoekwoord."
- "Geef een relevante meta description op met daarin het zoekwoord."
- "Werk met een zoekmachine vriendelijke URL met daarin het zoekwoord."
- "Verwerk je zoekwoord in de bestandsnaam en alt-tag van je uitgelichte afbeelding."
- "Toon een broodkruimelspoor op je pagina met daarin het zoekwoord."
- "Begin je artikel met een kop 1 (H1) met daarin het zoekwoord."
- "Gebruik je zoekwoord minstens eenmaal in je eerste alinea."
- "Laat je zoekwoord op meerdere plekken in je content terugkomen."
- "Druk je zoekwoord 1x dik in je eerste alinea."
- "Verwerk je zoekwoord in de bestandsnaam en alt-tag van afbeeldingen in de content."
- "Maak gebruik van tussenkoppen (H2, H3) met daarin het zoekwoord."
- "Verrijk je content met relevante media."
Cross-skill references
seo-keyword-strategie: determines which keyword to use before running this checklistseo-technische-seo: covers site-level technical requirements; this checklist covers page-levelseo-smart-content: each article in a content cluster must pass this checklistseo-bezoekersmagneet: the 6 Google signals (Relevantie, Kwaliteit, Leesbaarheid etc.) are all addressed by items in this checklist