landing-page-copy — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited landing-page-copy (Agent Skill) and scored it 100/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 0 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
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Created by Rob Palmer — direct-response copywriter ($523M+ tracked). Source & updates: https://github.com/robpalmer99/claude-code-copywriting-skills Free under CC-BY-4.0. Attribution requested when redistributed.
This skill writes high-converting short-form landing page copy — bridge pages and pre-sell pages that sit between ads and VSLs/offers. It draws on proven direct response frameworks from Schwartz, Makepeace, Georgi, Wiebe, Rogers, and others.
The landing page has ONE job: get the visitor excited enough to click through and watch the video / see the offer.
This page does NOT sell the product. It does NOT mention a product is for sale. It builds curiosity, establishes authority, provides social proof, and makes clicking the CTA feel like the only logical next step.
A short-form bridge page (300-800 words) that sits between the ad and the VSL/video/offer. The visitor has already clicked an ad. They're curious but not committed.
They just clicked an ad. They're thinking:
Your job: answer the first two with YES while keeping the third one open enough that they MUST click to find out.
Before writing, determine:
Market/Niche — Health, wealth, relationships, self-improvement? The language and proof types change.
Awareness Level (Schwartz) — Where is the visitor on the awareness spectrum?
| Level | What They Know | Landing Page Approach |
|---|---|---|
| Unaware | Don't know they have a problem | Lead with identity/emotion, longer education |
| Problem-Aware | Know the problem, not the solution | Name the pain, introduce novel mechanism |
| Solution-Aware | Know solutions exist, not yours | Differentiate your mechanism from what they've tried |
| Product-Aware | Know your product | Short, social proof heavy, direct CTA |
Most bridge pages target problem-aware visitors from cold traffic ads.
What's the destination? — VSL, video presentation, quiz, long-form page? The CTA must match.
What's the mechanism? — The unique method, discovery, or approach being teased. This is the backbone of the entire page.
Every winning bridge page consists of three core elements. You can expand each into 2-3 short paragraphs, but the concepts are always these three, in this order:
Purpose: Establish credibility and introduce a novel mechanism or root cause.
Pattern: An expert authority figure has discovered/revealed something new about the problem.
Elements:
Examples from winning landers:
"Researchers at Harvard have detected a toxic blanket that forms around the pancreas of diabetes sufferers — made of clingy zombie cells that block insulin production."
"Top scientist reveals: a simple 7-second 'glucose flush' helps manage high blood sugar — and it has nothing to do with diet, exercise, or medication."
"Nobel Prize-winning doctor reveals a breakthrough method to achieve perfect 20/20 vision — eliminating the need for surgery, medication, or injections."
"Leading eye scientists and doctors in Italy have changed the way we treat eye problems forever."
What makes it work: Authority + specificity + novelty. The reader thinks: "This sounds credible AND different from everything I've tried."
Authority patterns that work:
Purpose: Show that real people are already getting results with this method.
Pattern: Thousands of people are already using this and experiencing specific benefits.
Elements:
Examples from winning landers:
"Over 257,000 individuals are already reaping the benefits of this straightforward morning habit — and the test results are simply amazing."
"This innovative approach has already helped more than 316,000 individuals to do away with their glasses and enjoy crystal-clear vision."
"Tasha Bailey from Birmingham, England was told there was no cure — increased risk of heart attack, stroke and blindness. After 7 weeks, she's diabetes-free. 'All my blood test levels are within the normal range.'"
"Subjects report feeling 10 years younger in just 7 weeks of the 100% natural treatment."
What makes it work: Specific numbers create believability. Named testimonials with locations feel real. The reader thinks: "If it's working for this many people, maybe it'll work for me."
Social Proof Hierarchy (strongest to weakest):
Always use the strongest proof available. Match proof to the reader's primary objection.
Purpose: Make clicking the button feel like the only logical next step.
Pattern: If you have this problem, you MUST watch this video right now.
Elements:
Examples from winning landers:
"If you or anyone you care about is suffering from high blood sugar problems, you MUST watch this 3-minute video revealing these blood sugar secrets."
"If you're looking to completely change your health, then you must click the button below and watch this video right now to discover this powerful new blood sugar solution."
"Hurry, this life-changing revelation is so effective and contentious that it may disappear from the web soon. Don't miss out — click the WATCH VIDEO NOW button for the astonishing details!"
What makes it work: Emotional urgency + clear direction + low-friction action. They're not being asked to buy — just to watch.
Urgency without selling (since we're not selling a product, urgency comes from the information itself):
The landing page MUST feel like a continuation of the ad, not a new experience. If the ad said "7-second morning trick," the landing page must reference the "7-second morning trick." Same language, same mechanism, same authority figure. Any disconnect and they bounce.
The mechanism is what makes this solution different from everything else. On bridge pages, you tease the mechanism without fully explaining it.
Formula: [Proprietary Name] + [Simple Explanation] + [Why It's Different]
Strong mechanisms are:
The test: If you can swap your mechanism name for a competitor's and the page still works, your mechanism isn't unique enough.
Never fully reveal the mechanism. Give enough to create credibility but keep the resolution behind the CTA:
Eliminate their existing mental models so the mechanism feels genuinely new:
"This has nothing to do with: A) Genetics B) Diet C) Exercise D) Medication"
Each eliminated option removes an objection AND increases curiosity about what it actually IS.
Make the problem FELT, not just understood:
Tell them what it's NOT:
"It's not a diet... not a supplement... not exercise... not willpower..."
Tell them where it's NOT:
"You can't find it in any store, any pharmacy, any website..."
Drop specific hints:
"It's 150 million years old" "It's smaller than a nickel" "Harvard announced it only last week" "It grows only above 12,000 feet in the Andes"
Authority anchors:
"Experts call it..." "A study from [institution] proved..." "Over 100 medical reports now show..."
For pages that lead with a personal story, use this four-part formula:
Identity → Struggle → Discovery → Result
"Hi, I'm [name]. I'm a [age/title] from [place]. For years I struggled with [specific problem]. Then I discovered [mechanism]. Now I [specific result] and [positive life change]."
This creates instant rapport through vulnerability and specificity.
The headline sits above the body copy. It must stop them and set up the three paragraphs.
Authority + Mechanism + Benefit:
"Top Doctor: Do This To Normalize Blood Sugar & Fight Type 2 Diabetes"
Percentage + Discovery:
"97% Of People Don't Know About This A1C Blood Sugar Hack — It's Genius"
Mechanism + Timeframe:
"Simple 7-Second 'Glucose Flush' Helps Manage High Blood Sugar"
Question Format:
"Can This Enzyme Restore Perfect Blood Sugar Levels?"
Urgency + Benefit:
"10-Second 'Cold Water Trick' Balances Blood Sugar Overnight"
Story Hook:
"How This 10-Second Method Backed My Wife's Vision By 99% (Do It Tonight!)"
The fastest way to create bridge page copy: extract from the offer's existing email swipes and affiliate resources.
Always provide 2-3 landing page variations testing different angles:
## Variation 1: [Angle Name — e.g., "Authority Discovery"]
### Headline
[The page headline — authority + mechanism + benefit]
### Body
[Paragraph 1: Discovery/Authority]
[Paragraph 2: Social Proof/Results]
[Paragraph 3: CTA/Urgency]
### CTA Button Text
[Button text]Variation angles to test:
Label each variation so the user can A/B test effectively.
AI tells: delve, dive into, comprehensive, robust, cutting-edge, utilize, leverage, crucial, vital, essential, unlock, unleash, supercharge, game-changer, revolutionary (when generic), landscape, navigate, streamline
Marketing cliches: "Are you ready to," "take your X to the next level," "in today's fast-paced world," "let's dive in," "you won't believe"
Wimpy hedging: can, could, should, might, may, ought to — use definitive language
Discover, Revealed, Shocking, Amazing, Breakthrough, Secret, New, Simple, Easy, Powerful, Natural, Proven, Instantly, Now, Free, Truth, Hidden, Urgent, Warning, Finally
Aim for Flesch-Kincaid Grade 6 or lower. Short sentences. Simple words. If a 12-year-old wouldn't understand it, simplify.
Read it aloud. Does it sound like someone excitedly telling a friend about something they just found out? If it sounds like "copy," rewrite it.
These foundational direct response principles inform all good landing page copy:
Eugene Schwartz (Awareness Levels) — Match your copy to the reader's awareness level. Problem-aware visitors need the pain named and a mechanism teased. Solution-aware visitors need differentiation. The less aware, the longer and more indirect your copy.
Eugene Schwartz (Market Sophistication) — Most markets are at Stage 3-4, meaning simple claims are exhausted. You MUST introduce a unique mechanism to stand out. "Lose weight" is dead. "Flush the toxic blanket blocking your insulin" is alive.
David Ogilvy — 5x as many people read the headline as the body. Write the way you talk. Tell the truth, but make the truth fascinating.
Gary Halbert — Find a starving crowd first. Write to one person. Tell stories, not pitches.
Clayton Makepeace (The Tingle Factor) — Feel your way through copy. Every line should intensify the urge to click. When the tingle drops, rewrite. Ban wimpy hedging words. Use power words.
Joanna Wiebe (Conversion Copywriting) — "Copy is not written — it's assembled" from customer language. Use their exact words for the problem. The best headlines come from customer reviews and survey responses.
Robert Collier — Enter the conversation already taking place in the customer's mind. Your landing page must match the mental state they're in when they arrive from the ad.
Joseph Sugarman (The Slippery Slide) — Every element has one job: get them to read the next element. On a bridge page, every line pulls them toward the CTA.
~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.