app-growth-playbook — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited app-growth-playbook (Agent Skill) and scored it 92/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 2 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
Findings & checks · 2 flagged
The text {match} tells the agent to skip the normal "ask the user first" gate. Used adversarially it removes the human-in-the-loop check before destructive or sensitive actions, turning a normally-gated agent into a fire-and-forget executor.
Every scanned point with the score it earned and what moved between them.
First recorded scan — no prior version to compare against.
The primary manifest — the file an agent reads to learn what this artifact does.
Gather the following before selecting channels:
Use the channel selection matrix to pick 2-3 channels based on app category and budget.
| Channel | Best For | Budget | Timeline to Results |
|---|---|---|---|
| Product Hunt | B2B, productivity, developer tools | Free | 1-2 weeks |
| Niche/community apps, indie projects | Free | 2-4 weeks | |
| TikTok/Reels | Consumer apps, visual apps, lifestyle | Free | 4-8 weeks |
| Apple Search Ads | Any iOS app with clear keywords | $5-20/day | 1-2 weeks |
| App Store Featuring | High-quality, design-forward apps | Free | 4-12 weeks |
| Content Marketing/SEO | Apps solving searchable problems | Free-low | 2-6 months |
| Referral/Viral Loops | Social, messaging, collaboration apps | Dev time | 4-8 weeks |
| Email/Push | Apps with existing user base needing retention | Free-low | 1-2 weeks |
Budget tiers:
Referral
Load the appropriate reference file for detailed execution:
references/product-hunt-playbook.md — Full Product Hunt launch timeline,templates, and activation plan
references/social-media-templates.md — TikTok/Reels scripts, Reddit posts,hashtag strategies
references/paid-acquisition.md — Apple Search Ads and Google Ads campaignsetup
references/content-marketing.md — Blog templates, SEO strategies, landingpage patterns
Track these metrics weekly per channel:
| Metric | Formula | Target |
|---|---|---|
| CAC | spend / installs | < 1/3 of LTV |
| Install-to-trial rate | trials / installs | > 30% |
| Trial-to-paid rate | paid / trials | > 10% |
| Payback period | CAC / monthly revenue per user | < 3 months |
| Channel ROI | (revenue - spend) / spend | > 2x |
Decision framework after 2 weeks per channel:
Preparation timeline: start 2 weeks before launch.
Key elements:
pitch
Load references/product-hunt-playbook.md for the full timeline, hunter outreach template, maker's comment template, and activation plan.
Core principle: contribute value first, promote second.
Key elements:
my app"
niche-specific
Load references/social-media-templates.md for Reddit post templates and subreddit research guide.
Video structure (20 seconds total):
Hook formulas:
Load references/social-media-templates.md for full video scripts, posting schedule, and hashtag strategy.
Campaign structure for indie budgets ($5-20/day):
| Campaign | Keywords | Bid | Budget Share |
|---|---|---|---|
| Brand | App name, variations | $0.50-1.00 | 10% |
| Competitor | Competitor app names | $1.00-3.00 | 20% |
| Category | Generic category terms | $0.75-2.00 | 40% |
| Discovery | Search Match (auto) | $0.50-1.50 | 30% |
Load references/paid-acquisition.md for full setup guide, bid optimization, and creative set strategy.
What Apple looks for:
How to submit:
Load references/content-marketing.md for tips on optimizing App Store presence.
Trigger moments — prompt sharing after:
Incentive structures that convert:
Load references/content-marketing.md for referral program design patterns.
Push notification rules:
Re-engagement timing:
| Segment | Timing | Message Type |
|---|---|---|
| D1 churned | Day 2 | "You left off at [state]" |
| D7 churned | Day 8 | Feature they haven't tried |
| D30 churned | Day 31 | Major update or new feature |
| D90 churned | Day 91 | "We miss you" + incentive |
Load references/content-marketing.md for email sequence templates and push notification copy patterns.
For a brand-new app with zero budget, execute channels in this order:
For an app with an existing user base, start with email/push re-engagement and referral loops before acquiring new users.
~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.