Skill: Generate Content

Trigger

User provides a theme and asks for content. Supports multiple formats.

Trigger patterns:

• "Write about {theme}" → LinkedIn (default)
• "Write a newsletter about {theme}" → Newsletter format
• "Write a thread about {theme}" → Twitter/X format
• "Write about {theme} for all formats" → Newsletter first (pillar), then distribute
• "Create a carousel about {theme}" → Carousel format

Format Parameter

Process

Step 1: Load references (tiered)

• Always load: references/generation-angles.md
• Format-specific:
• LinkedIn: references/linkedin-practices.md
• Newsletter: references/newsletter-practices.md + experts/ogilvy-headlines.md + experts/brunson-storytelling.md
• Twitter: references/twitter-practices.md
• Carousel: references/carousel-practices.md
• All: references/format-adaptation-matrix.md + references/newsletter-practices.md (start with pillar)
• Load if research done: The research brief and gap map from the research step
• Load for critique: references/rubber-duck-escalator.md

Step 2: Load Brain context

Read data/brain/pmm_brain.json and extract:

• For drafting: synthesized_mental_models, argumentation_playbook, insight_generation_patterns
• For voice: voice_profile_sourav (differentiators, forbidden_patterns, visual_signature)
• For critique: quality_bar_examples

Step 3: Generate 3 drafts

For each angle (contrarian, framework, story), generate in the target format:

LinkedIn (default):

1. Follow the structure in references/generation-angles.md
2. Use the assigned evidence anchors from the research brief
3. Write in Sourav's voice (data-driven, specific, teardown-oriented, startup-focused)
4. Think at Pierri's depth (nuanced, anti-dogmatic, framework-rich)
5. Apply LinkedIn best practices from references/linkedin-practices.md
6. Target 800-1200 characters

Newsletter:

1. Follow references/newsletter-practices.md structure (opening → bridge → deep section → practitioner callout → landing → P.S.)
2. Use Epiphany Bridge (from experts/brunson-storytelling.md) for story-led angles
3. Minimum 3 evidence anchors, 2 newsletter source cross-references
4. Generate 5 subject line variations (Ogilvy headline principles)
5. Target 1500-3000 words

Twitter/X:

1. Map each angle to a thread type (see references/twitter-practices.md)
2. Write hook tweet first — compress best hook to 280 chars
3. One idea per tweet, tweet 2 = strongest insight
4. Vary rhythm, include line breaks within tweets
5. Verify EVERY tweet ≤280 characters
6. Target 7-10 tweets

Carousel:

1. Extract framework/progression from each angle
2. One key point per slide, max 3-4 lines
3. Cover slide with adapted hook, close slide with CTA
4. Follow visual design rules from references/carousel-practices.md
5. Target 5-10 slides

All formats:

1. Generate newsletter first (pillar)
2. Run skills/distribute/SKILL.md to atomize into LinkedIn + Twitter + Carousel

Step 4: Critique each draft (Rubber Duck Escalator)

Run all 5 phases from references/rubber-duck-escalator.md:

1. MIRROR → PROBE → CHALLENGE → ILLUMINATE → CRYSTALLIZE
2. Each phase sees prior phase results (cascading context)
3. Score 1-10 per phase
4. If any phase < 8: rewrite addressing failures, protecting passes
5. Max 3 iterations before surfacing to user with notes

Step 5: Present to user

For each draft that passes (or after max iterations):

• Show the draft
• Show the scorecard (5 phase scores + composite)
• If any phase failed, show the critique notes
• Ask: APPROVE / TWEAK / SKIP

Step 6: Generate visual

LinkedIn framework posts: If the post contains a framework, matrix, comparison, progression, or structural concept → follow skills/visual/SKILL.md to produce a visual brief and image.

Carousel format: Generate visual brief for all slides using carousel-practices.md design rules. Produce Pillow-based images.

Newsletter: No visual unless explicitly requested.

Twitter: No visual (text-only threads perform best).

Output Format

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ANGLE 1: CONTRARIAN REFRAME
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Draft text]

SCORECARD
Mirror: 8 | Probe: 9 | Challenge: 8 | Illuminate: 8 | Crystallize: 9
Composite: 8.4 | Status: PASS

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ANGLE 2: FRAMEWORK / MENTAL MODEL
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Draft text]

SCORECARD
Mirror: 8 | Probe: 8 | Challenge: 9 | Illuminate: 8 | Crystallize: 8
Composite: 8.2 | Status: PASS

VISUAL BRIEF
Layout: [Pattern]
Title: [Header]
[Sections with colors]
[Generated image]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

See also: skills/research/ (runs before generate) → skills/critique/ (runs after generate) → skills/distribute/ (atomizes pillar output)

See also: skills/research/ (runs before generate) → skills/critique/ (Rubber Duck gate) → skills/distribute/ (atomize to other formats) | skills/_index.md for full data flow