landing-page-funnel — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited landing-page-funnel (Agent Skill) and scored it 100/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 0 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
Findings & checks · 0 flagged
Every scanned point with the score it earned and what moved between them.
First recorded scan — no prior version to compare against.
The primary manifest — the file an agent reads to learn what this artifact does.
Use when building, auditing, or redesigning a SaaS landing page, pricing page, or signup funnel.
Build every landing page in this order. Do not skip sections. Do not reorder.
| # | Section | Purpose | Key Rule |
|---|---|---|---|
| 1 | Nav bar | Orientation + persistent CTA | Logo left, 3-5 links center, CTA button right |
| 2 | Hero | Hook + primary conversion | Headline (under 8 words) + subheadline (1-2 sentences) + primary CTA + product screenshot or 15s demo |
| 3 | Logo bar | Instant credibility | 5-8 recognizable customer/press logos. Scrolling carousel on mobile |
| 4 | Problem/pain | Emotional resonance | Name the specific pain. No features here. Only the broken status quo |
| 5 | Solution showcase | Outcome-driven features | 3-5 feature cards or use-case sections. Benefits, not features. Bento grid or card layout |
| 6 | Social proof | Trust through evidence | Testimonials with photo + full name + title + company + specific metric. Never generic quotes |
| 7 | How it works | Simplify the mental model | 3-step visual process. Numbered. Icons or illustrations per step |
| 8 | Pricing preview | Remove ambiguity | Embedded pricing or "See Pricing" link. If embedded: 3 tiers max, middle highlighted |
| 9 | FAQ / objection handling | Overcome hesitation | 5-8 most common questions. Accordion format on mobile |
| 10 | Final CTA | Close the loop | Repeat hero CTA with urgency-adjacent copy. "No credit card required" micro-copy |
| 11 | Footer | Navigation + legal | Links, legal, secondary nav |
| Framework | Best For | Structure |
|---|---|---|
| Problem-Solution-Proof | Enterprise B2B, long consideration | State problem > show solution > prove with data |
| PAS (Problem-Agitate-Solution) | High-ticket, emotional purchases | Name pain > twist the knife > present relief |
| Before-After-Bridge | Product-led growth, transformation | Show "before" state > show "after" state > bridge = your product |
| AIDA | Content-heavy pages, multiple CTAs | Attention > Interest > Desire > Action |
| Outcome-first | Developer/creative audiences who hate hype | Lead with result, explain mechanism second |
Every hero section gets two CTAs side by side:
| Position | Label Pattern | Target |
|---|---|---|
| Primary (left) | "Start Free Trial" / "Try for Free" | Self-serve signups |
| Secondary (right) | "Get a Demo" / "See It In Action" | Enterprise / high-touch leads |
This routes visitor intent without forcing a single path.
Ask 2-3 questions at signup to personalize the experience:
Route answers to a personalized dashboard, onboarding checklist, and feature surfacing.
| Location | Proof Type | Purpose |
|---|---|---|
| Immediately after hero | Logo bar (5-8 logos) | Reduces bounce |
| Mid-page | Full testimonials with metrics | Builds trust for engaged scrollers |
| Next to pricing tiers | Short testimonial quotes | Reduces plan hesitation |
| Near signup/payment forms | Security badges (SOC 2, GDPR, SSL) | Removes friction at conversion point |
Every testimonial MUST include all five elements:
Generic testimonials ("Great product!") are worse than no testimonials.
| Anti-Pattern | Why It Fails |
|---|---|
| Fake countdown timers | Users know they reset on reload. Destroys trust. |
| "Only X spots left" (fabricated) | Detected easily. Only use with real scarcity. |
| Exit-intent pop-ups | Blocked by Safari, Firefox, Brave. Feels desperate. |
| Feature-dumping (20+ features listed) | Overwhelms visitors. Focus on 3-5 outcomes. |
| Generic testimonials without names/metrics | Zero credibility. Worse than no testimonials. |
| More than 3 form fields at signup | Each extra field drops conversion. Ask for email only. |
| Horizontal pricing tables on mobile | 58% of pricing visits are mobile. Horizontal scroll kills conversion. |
| Stock photos instead of product screenshots | Signals the product is not ready or not real. Show the actual product. |
| Gating all content behind demo requests | Buyers complete 69% of purchase decisions before talking to sales. Let them self-educate. |
| Anti-Pattern | Why It Fails |
|---|---|
| Border-radius on section containers | Creates "card" feel. Top SaaS pages use full-width sections. |
| Glassmorphism/blur effects | Dated trend. No top-5 SaaS page uses frosted glass on content sections. |
| Card grids for main content | Fragments the reading flow. Single-column text for core messaging. |
| Icon grids (4 icons in a row with labels) | Feels like a template. Typography hierarchy replaces icon decoration. |
| Center-aligned body text | Hard to read past 2 lines. Left-align always except headlines. |
| More than 2 font weights per page | Visual clutter. Use only 400 (body) and 600-700 (headlines). |
| Generic SaaS copy ("Transform your business") | Signals AI-generated. Specific, concrete language only. |
| Metric | Target |
|---|---|
| Visitor-to-lead | 5%+ |
| Landing page conversion | 6%+ |
| Free trial to paid | 25%+ |
| Annual plan uptake | 55%+ |
| Mobile conversion | 3%+ |
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~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.