funnel-playbook — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited funnel-playbook (Agent Skill) and scored it 100/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 0 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
Findings & checks · 0 flagged
Every scanned point with the score it earned and what moved between them.
First recorded scan — no prior version to compare against.
The primary manifest — the file an agent reads to learn what this artifact does.
Load before: building, editing, or QAing any funnel page.
1. HERO (Required) - Eyebrow + headline (12 words max) + subhead (30 words max) + CTA + social proof strip
2. PROBLEM (Recommended) - Pain statement + 4-6 specific bullets in customer language
3. SOLUTION (Recommended) - Category creation ("not just another tool") + 3-5 highlights + product visual
4. FEATURES (Optional) - 3-6 benefit-led features with concrete outcomes
5. ROADMAP (Optional) - 3-6 phases Week 1 -> Month 3+, honest metrics only
6. SOCIAL PROOF (Recommended) - 2-3 testimonials (vehicle/internal/external objections), never fabricated
7. COMPARISON (Optional) - Only for "vs X" angles, honest feature-by-feature
8. PRICING (Required) - Price prominent, value stack, risk reversal (money-back guarantee)
9. FAQ (Required) - 5-8 items, ordered: price -> differentiation -> ease -> time -> guarantee
10. FINAL CTA (Required) - Closing headline + CTA button + guarantee restated + genuine urgency only| Rule | Detail |
|---|---|
| Reading level | 5th-7th grade (12.9% CVR vs 2.1% for jargon) |
| No em dashes | Brand rule. Use commas, periods, or restructure. |
| First-person CTA | "Start my AI partner" not "Sign up" (10-90% lift) |
| Single primary CTA | One CTA per page = 266% boost. Appears 3x minimum. |
| Guarantee proximity | Money-back guarantee within 20px of every CTA |
| Social proof | Real only. No fabricated testimonials. 4.0-4.7 star range if ratings used. |
| # | Category | False Belief | How to Handle |
|---|---|---|---|
| 1 | Vehicle | "This type of tool doesn't work" | Show the mechanism and proof |
| 2 | Internal | "I'm not skilled enough to use it" | Show simplicity and guidance |
| 3 | External | "I don't have time for this" | Show quick onboarding and automation |
Write: "30-day money-back guarantee. Try it risk-free." / "Pay today, 30 days to decide." Never write: "Cancel anytime" / "Free trial" / "No commitment" / "Easy to cancel"
| Trigger | Funnel Type | Traffic Temp |
|---|---|---|
| Search "[industry] [tool type]" | Industry landing page | Warm |
| Search "[product] vs X" | Comparison page | Warm-Hot |
| Social ad / Outreach | VSL/Webinar reg > Watch > Offer | Cold-Warm |
| Blog / SEO content | Content > Lead magnet > Email gate > Nurture > Sales | Cold |
| Referral from customer | Direct landing, testimonial-heavy | Hot |
| Channel | End-to-End CVR | Best For |
|---|---|---|
| SEO | ~0.31% | Long-term, high-intent |
| ~0.22% | B2B targeting, warm outreach | |
| Webinar | ~0.13% | Education-heavy products |
| ~0.12% | Nurture and re-engagement |
Before building ANY funnel page, answer these questions:
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~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.