Publer Social Manager

Overview

This skill provides high-level workflows for multi-platform social media management using the Publer MCP server. It streamlines content adaptation, multi-step scheduling, and performance monitoring.

Core Workflows

1. Multi-Platform Campaign Planning

When asked to post across different networks:

1. Discovery: Use get_platform_info to quickly see all connected accounts and their specific limits.
2. Adaptation: Use auto_adapt: true in schedule_post or publish_post_now to automatically handle character limits and threading for X, Threads, and Mastodon.
3. Propose: Present the versions to the user (use split_content_into_thread if you need to show them the exact split beforehand).

2. Streamlined Media Publishing

For posts with media from URLs:

• One-Step: Use publish_with_media to upload and publish/schedule in a single call. This tool handles the background upload and polling automatically.
• Local Media: Use upload_media_file for local files to get a media_id before calling schedule_post.

3. Thread Creation & Follow-up

• Auto-Threading: Set auto_adapt: true to let the server handle splitting long content into numbered threads.
• Manual Follow-up: Use follow_up_text in schedule_post for a specific "Link in bio" comment or to start a discussion.

4. Smart Scheduling

• Optimal Time: Use get_best_times to pick the perfect slot based on audience activity.
• Semantic Filtering: Use list_accounts(capability: 'video') or list_accounts(provider: 'twitter') to quickly find relevant accounts without scanning a large list.

Usage Examples

"Schedule this to X and LinkedIn sometime tomorrow morning"

• Action: list_accounts -> get_best_times -> Adapt text for X (280 chars) and LinkedIn -> schedule_post.

"Post this long blog summary as a thread on Mastodon"

• Action: Split text into ~500 char chunks -> schedule_post with the first chunk as text and subsequent chunks as follow_up_text (if single follow-up) or multiple scheduled posts.
• Note: Publer's follow_up_text typically supports one comment. For longer threads, schedule separate posts.

"How did my posts perform last week?"

• Action: get_post_insights with from and to dates -> Summarize top-performing content and key metrics.

Platform Reference

See platform_limits.md for character counts, media support, and threading capabilities.