HitKeep

Privacy-first analytics for humans and AI agents, self-hosted or in EU/US cloud.

HitKeep is open source web analytics for teams that want useful product reporting without running PostgreSQL, Redis, ClickHouse, or a separate queue.

• Single Go binary with embedded DuckDB and NSQ
• Cookie-less tracker by default, with Do Not Track support
• Traffic, events, goals, funnels, ecommerce, UTM, and email reports
• Google Search Console aggregate import for query, page, country, and device reporting
• AI visibility analytics for crawler fetches and AI-referred visits
• Scoped API clients and a read-only MCP analytics server for approved agents
• Self-hosted or managed cloud with EU/US region choice

AI Performance · Website · Cloud · Live Demo · Docs · API · Releases

HitKeep analytics dashboard with traffic overview, geographic breakdown, goals, funnels, and UTM attribution

Why HitKeep

HitKeep is for teams that need clear web analytics, conversion reporting, and AI-era search visibility in one small operational footprint.

• Low-ops self-hosting: one binary, one data directory, embedded DuckDB and NSQ
• Useful reports: top pages, landing and exit pages, events, goals, funnels, ecommerce, UTM attribution, and Search Console aggregates
• Privacy defaults: focused data collection, cookie-less tracking, and DNT handling
• AI visibility: server-side crawler fetch analytics, AI-referred visits, and correlation reports
• Team controls: passkeys, TOTP, site/team permissions, share links, audit logs, API clients, and read-only MCP access
• Deployment choice: run it yourself or use managed cloud in the EU or US

Quick Start

Binary

Download the latest release for your system:

wget https://github.com/PascaleBeier/hitkeep/releases/latest/download/hitkeep-linux-arm64
chmod +x hitkeep-linux-arm64
export HITKEEP_JWT_SECRET="replace-this-with-a-long-random-string"
./hitkeep-linux-arm64 -public-url="http://localhost:8080"

Open http://localhost:8080 and create your first account.

Docker

services:
  hitkeep:
    image: pascalebeier/hitkeep:latest
    restart: unless-stopped
    ports:
      - "8080:8080"
    volumes:
      - hitkeep_data:/var/lib/hitkeep/data
    environment:
      HITKEEP_JWT_SECRET: replace-this-with-a-long-random-string
    command:
      - "-public-url=http://localhost:8080"

volumes:
  hitkeep_data: {}

docker compose up -d

For production setup, reverse proxies, SMTP, systemd, Kubernetes, S3 archiving, and every configuration flag, use the docs instead of this README:

• Installation guides
• Configuration reference
• Cloud documentation

Local Development

Contributors can run the full hot-reload development stack with Docker:

make dev-docker-seed

This starts the Go backend, Angular dashboard, Mailpit, and seeded demo data. Open http://localhost:4200 and sign in with [email protected] / demo1234. See CONTRIBUTING.md for Docker-only and native workflows.

Track Your Site

Once your instance is running and a site is created, add:

<script async src="https://your-hitkeep-instance.com/hk.js"></script>

Custom event example:

<script>
  window.hk = window.hk || {};
  window.hk.event?.("signup", { plan: "pro", source: "landing-page" });
</script>

Tracker options, ecommerce events, custom events, and advanced tracking examples live here:

• Tracking docs
• Custom events
• Ecommerce analytics
• Google Search Console integration
• MCP analytics access
• WordPress integration
• AI visibility analytics
• CloudFront AI crawler tracking
• AI chatbot analytics
• REST API reference
• Compliance overview

Product Tour

<details> <summary>See five product screenshots</summary>

Dashboard

HitKeep analytics dashboard with traffic overview, geographic breakdown, goals, funnels, and UTM attribution

Ecommerce

HitKeep ecommerce analytics with revenue KPIs, chart, top products, and revenue sources

Search Console

HitKeep Search Console drilldown with clicks, impressions, CTR, position, trends, top queries, pages, countries, and devices

AI Visibility

HitKeep AI visibility analytics with fetch KPIs, assistant filters, and fetch volume chart

MCP Access

HitKeep MCP integration overview for read-only analytics access

</details>

Documentation

The maintained reference lives on hitkeep.com.

• Getting started
• Installation
• Configuration
• REST API reference
• Compliance
• Comparison pages
• Agent Skills

Cloud

If you want the same product without running it yourself, start here:

• Start in the EU
• Start in the US
• Cloud overview

Development

Prerequisites:

• Go 1.26+
• Node.js 24+
• Make
• A working C toolchain for DuckDB builds

Build from source:

git clone https://github.com/pascalebeier/hitkeep.git
cd hitkeep
make build
./hitkeep

For day-to-day development:

make dev

This starts the Go backend with live reload and the Angular dashboard on http://localhost:4200.

For a seeded local workspace with demo data:

make dev-seed

Contributor docs and local development guides:

• Contributing guide
• Dashboard development notes
• Changelog

License

Distributed under the MIT License. See LICENSE.