Feature Engineering

Overview

Feature engineering is where most model performance is won or lost. The aim is to express the signal in a form the model can use, while never letting information from the target or the test set leak into a feature.

When to use

• After cleaning, before/iterating with modeling.
• A model plateaus and you suspect under-expressed signal.
• You have raw datetime, text, or relational data to turn into columns.

Encoding categoricals

Numeric transforms

• Skewed positive values → log1p or Box-Cox/Yeo-Johnson.
• Scaling → StandardScaler for linear/NN, none needed for trees.
• Binning → only when the relationship is genuinely non-monotonic.
• Interactions → products/ratios of features with domain meaning (e.g., price / sqft).

Datetime features

ts = df["event_time"]
df["hour"] = ts.dt.hour
df["dayofweek"] = ts.dt.dayofweek
df["is_weekend"] = ts.dt.dayofweek.ge(5).astype(int)
df["month"] = ts.dt.month
# Cyclical encoding so 23:00 and 00:00 are close
import numpy as np
df["hour_sin"] = np.sin(2 * np.pi * df["hour"] / 24)
df["hour_cos"] = np.cos(2 * np.pi * df["hour"] / 24)

Leakage-safe target encoding

Target encoding must be fit out-of-fold, never on the rows it encodes:

from sklearn.model_selection import KFold
import numpy as np

def target_encode_oof(train, col, target, n_splits=5, smoothing=10):
    oof = np.zeros(len(train))
    prior = train[target].mean()
    kf = KFold(n_splits=n_splits, shuffle=True, random_state=42)
    for tr_idx, val_idx in kf.split(train):
        agg = train.iloc[tr_idx].groupby(col)[target].agg(["mean", "count"])
        smooth = (agg["mean"] * agg["count"] + prior * smoothing) / (agg["count"] + smoothing)
        oof[val_idx] = train.iloc[val_idx][col].map(smooth).fillna(prior).values
    return oof

Pitfalls

• Target encoding fit on all rows → severe leakage, inflated CV, collapse in production.
• Scaling fit on full data → use Pipeline so scaler fits on train folds only.
• Aggregations over the whole timeline in time-series → only use past data (rolling windows with proper shift).
• Creating thousands of features then trusting noisy importance — prefer a few well-motivated features + regularization.

Hand-off

Deliver a documented feature set (name, source, rationale) and ensure all transforms are wrapped in a fitted Pipeline for the model-evaluation and model-serving skills to reuse.