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Claude Content Skills
Free, copy-paste Claude skills that run your content growth factory — turn ideas (and your Obsidian memory) into scroll-stopping Instagram reels: hooks, scripts, repurposing, captions, and a 2-week posting calendar.
Claude Content Skills — by Ootto
Built by [Ootto](https://www.ootto.ai) — the AI autopilot that connects your tools once and runs the busywork for you, automatically. These skills are the manual, do-it-yourself version. Ootto is the autopilot. [See it in 3 minutes →](https://www.ootto.ai)
What this is
Ten Claude "skills" that work like a whole content team in one install. The workflow: feed Claude a viral reel → it studies the whole thing → it builds you an original in your voice → then it turns the comments into leads. One skill (Content Factory) runs all the others in order so you get a finished reel + the lead loop from one command; one gives Claude a permanent memory; the rest each do one job in the pipeline. No code, no editing suite.
| Skill | Team role | What it does |
|---|---|---|
| Content Factory | Showrunner | The whole setup in one command. Runs the entire pipeline — find a format → study → hook → script → build → caption → post → lead loop — and repeats it 3× a day. Start here. |
| AI Brain | Memory | Gives Claude permanent memory. Say "wrap up" and it saves the session to your Obsidian vault (local markdown you own); next session it recalls only what's relevant. The foundation the others run on. |
| Reel Analyzer | Researcher | Feed it any viral reel — Claude watches it frame by frame + reads the transcript and breaks down the hook, structure, pacing & visuals, so you can model what works. |
| Viral Hook Writer | Hook writer | 10 scroll-stopping hooks for the first 1-3 seconds, ranked for what to test first. |
| Reel Scripter | Scriptwriter | Turns the breakdown into a tight 30-45s original script — your words, the proven structure. |
| Reel Builder | Editor | Assembles the whole reel: beat-by-beat script, on-screen text, the visual for each beat + caption — ready to shoot/render. |
| Caption & Hashtags | Copywriter | Caption, tiered hashtag set, and a first comment built for saves and reach. |
| Content Repurposer | Repurposer | Turns one blog post / podcast / video into 5+ reel ideas and outlines. |
| Content Calendar | Planner | Sequences your ideas into a postable 2-week reel calendar with formats and hooks. |
| Comment Responder | Lead-gen | Turns every comment into a lead on autopilot — warm public reply (no link) + DMs the resource, 24/7. |
How the whole thing works (the factory)
This is exactly how the page gets made — idea → leads, then 3× a day. Content Factory runs this start to finish; or run any step on its own.
┌─────────── memory: ai-brain (recall your voice + past winners) ───────────┐
▼ │
1. FIND a proven viral reel in your niche (model the FORMAT, never the words) │
2. STUDY it ............ reel-analyzer ...... frame-by-frame + transcript → hook, beats, pacing
3. HOOK ................ viral-hook-writer .. 10 hooks for the first 1–3s, ranked
4. SCRIPT .............. reel-scripter ...... 30–45s ORIGINAL script in your voice
5. BUILD ............... reel-builder ....... finished reel: beat-by-beat + on-screen text + scene/visual
6. CAPTION ............. caption-and-hashtags caption + tiered hashtags + first comment
7. POST ................ publish (or Ootto auto-posts)
8. LEADS ............... comment-responder .. every comment → public "check DMs" + DM the resource, 24/7
│ │
└────── 9. COMPOUND: save the winner back to ai-brain → next reel is smarter ┘Rules that make it land: the hook carries 80% (front-load it, payoff in ~1.5s, works on mute) · every line gets a visual (no "text on a card" for a demo line) · model the format, write your own words (copies get buried) · the public reply never contains a link — the link goes in the DM · the CTA must deliver what it promises. Rotate the angle each post (result/proof → how-to → contrarian) and stagger morning/midday/evening.
⭐ The secret weapon: your Obsidian second brain
Generic AI content sounds generic. The fix is memory — give Claude what's already worked for you.
Use an Obsidian vault (a free folder of Markdown notes you own) as Claude's brain: fill it with your past winning reels, transcripts, brand voice, and a competitor swipe file — and every skill above generates from your proven patterns instead of a blank slate. Because it's plain local markdown, Claude reads and writes it directly via the Filesystem connector — no browser automation, no login, nothing to sync.
The content growth factory
Connect it once in Claude Desktop:
- Get Obsidian (free) and make a vault (just a folder). Drop in your winning reels, transcripts, and brand voice.
- Add the Filesystem connector pointed at that vault: Settings → Developer → Edit Config, add the filesystem MCP server with your vault path. (No Claude Desktop? Make a Claude Project and upload the vault as project knowledge.)
The [AI Brain](skills/ai-brain/SKILL.md) skill automates the loop: say "wrap up" and Claude writes a tight Markdown note of the session into your AI Brain/ folder (with #tags + [[links]]); next session it reads back only the relevant notes — so Claude never starts from zero and you stop re-pasting the same context. Everything stays in your vault, browsable in Obsidian's graph.
The full step-by-step (give Claude a permanent memory, then run the content factory on it) is here: [ootto.ai/blog →](https://www.ootto.ai/blog)
💡 It's just local markdown you own — back it up / sync it however you like (iCloud, git, Obsidian Sync). Nothing leaves your machine except the notes you let Claude read.
Installation
Claude Code plugin marketplace (recommended):
/plugin marketplace add Ootto-AI/claude-content-skills
/plugin install claude-content-skills@ootto-content-skillsManual (macOS / Linux):
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git
bash claude-content-skills/install.shBoth copy the skills into ~/.claude/skills/. Restart Claude Code and the skills are available.
No Claude Code? Just paste them. Every skill file is a plain prompt — open it on GitHub, copy the prompt, and paste it into claude.ai with your idea.
How to use
- The whole thing: run
/content-factory(or paste its prompt). Give it your niche, your @handle, a viral reel to model (optional), and a CTA keyword — it drives the full pipeline and hands you a finished reel + the lead loop. - One step: run any skill on its own (e.g.
/viral-hook-writer,/reel-builder) with your topic, audience, and goal. - Post, then feed the winners back into your Obsidian vault (via AI Brain) so the factory compounds. Repeat 3× a day, rotating the angle.
⭐ Star this repo
If these save you a content sprint, [drop a star](https://github.com/Ootto-AI/claude-content-skills) — it helps other small teams find them, and tells us which skill packs to build next.
<a href="https://github.com/Ootto-AI/claude-content-skills"><img src="assets/star.png" alt="Star claude-content-skills on GitHub" width="420"></a>
Want it on autopilot? Meet Ootto
Running these by hand still means you open Claude, paste the idea, and post the reel. [Ootto](https://www.ootto.ai) does the operations side for you — it connects your tools once, learns how your business works, and runs invoicing, lead follow-up, and reporting automatically, so you get your time back to actually create.
- Connects in ~3 minutes. No workflows to build.
- Self-learning. It reads your history instead of asking you to configure rules.
- Done-for-you. The skills are manual mode; Ootto is autopilot.
[Book a 15-minute demo →](https://www.ootto.ai)
License
MIT — see LICENSE. Use them, fork them, adapt them.
Part of the Ootto Skills family: invoicing, inbox, leads, scheduling, reporting, support — and now content. [ootto.ai →](https://www.ootto.ai)