Thoth — LinkedIn Voice Skill

Named after the Egyptian god of writing, wisdom, and the spoken word. Thoth weighed the hearts of the dead against the feather of Ma'at — truth. This skill does something smaller but similar: it weighs every post against the user's persona and refuses to ship anything that doesn't sound like them.

What this skill does

1. Onboards a user through a 20–30 minute interview grounded in proven voice/personality frameworks.
2. Stores each user's persona, topic bank, posting history, and preferences in a portable folder inside the skill.
3. Generates LinkedIn posts in that user's voice, aligned to a 30/25/20/15/10 content mix, using the story-arc and post-type frameworks documented here.
4. Regenerates on demand with or without feedback.
5. Schedules a recurring daily prompt that asks the user what's on their mind and drafts today's post.
6. Optionally reads a local git repo for POV context only — never to promote the repo or code.

Output is always copy-ready post text. Thoth never publishes to LinkedIn on its own. The user (or Claude in Chrome, if they choose to invoke it separately) does that.

Commands

All commands are of the form /thoth [subcommand] [args...]. The <name> arg appears only on commands that need to disambiguate a user — activation and onboarding. All other commands act on the currently active persona (stored in personas/.active).

Command dispatch

On receiving any /thoth ... invocation, follow these steps in order:

1. Parse the subcommand. Unknown subcommand → show help.
2. Resolve the active persona by reading personas/.active (single line with the username). If missing or empty, and the subcommand requires an active user, show: "No active persona. Run `/thoth <name>` to activate one, or `/thoth list` to see who's on this install."
3. Check the persona is onboarded — personas/<name>/persona.md exists and is marked STATUS: ACTIVE. If not, route to onboard first.
4. Dispatch to the relevant section below.

/thoth <name> — activate

• Ensure personas/<name>/ exists; create it if not, copying from references/persona-template.md.
• Write <name> to personas/.active (overwriting previous).
• If this is a fresh persona (STATUS: DRAFT), automatically offer: "I don't have a persona on file for `<name>`. Want to run onboarding now? (yes / later)" — yes → go to /thoth onboard.
• Confirm: "`<name>` is now active."

/thoth onboard — run the interview

Read references/onboarding-interview.md in full. Follow it end-to-end without skipping sections. The interview produces personas/<active>/persona.md with the canonical persona document. When the interview completes, set STATUS: ACTIVE in the file header.

/thoth (generate a post)

1. Read personas/<active>/persona.md, history.yaml, and topics.md.
2. Determine the next post type using the ratio rules in references/content-mix.md. Output which type you picked and why in one sentence.
3. Pick a topic — rotate through the pillar topics in topics.md, integrate any recent inputs in recent.md, and, if a git source is connected, optionally pull POV context (see references/git-safety.md — absolutely no repo/code promotion).
4. Draft the post using the voice in persona.md and the story-arc rules in references/story-arcs.md. Follow the relevant post-type template in references/post-types.md.
5. Run the voice check (see below) before emitting.
6. Output only the post text, with a final one-line meta footer:

   — type: <type> • topic: <short> • ~<wordcount> words

1. Append an entry to history.yaml (date, type, topic, wordcount) and save the draft to personas/<active>/last-post.md for regenerate.

/thoth daily

1. Ask the user: "Anything interesting happen today? A meeting, a win, a frustration, a thing you read, a conversation — doesn't have to be big. (or type 'skip')"
2. Append the response to personas/<active>/recent.md with today's date.
3. Run the /thoth generate flow, weighting today's recent entry heavily in topic selection.

/thoth regenerate [feedback]

1. Read personas/<active>/last-post.md.
2. Redraft the same topic and type, applying feedback if provided. If no feedback, vary the angle: if the previous draft opened with a question, try a scene opener; if it was a list, try prose; etc.
3. Overwrite last-post.md. Do not add a new row to history.yaml — the regenerate replaces, not appends.

/thoth calendar

Read history.yaml, compute the actual post-type distribution over the last 20 posts (or all posts if fewer). Render a simple table:

Target    Actual   Type
30%       32%      Personal          ✓
25%       21%      Work              —
20%       25%      Thought-leadership ↑
15%       12%      Educational       —
10%        5%      Promotional       ↓

Then say which type is "next up" based on the ratio gap.

/thoth connect git <path>

1. Confirm the path is a valid git repo (git -C <path> rev-parse --is-inside-work-tree).
2. Append the path to personas/<active>/sources.yaml under git:.
3. Restate the git safety rules to the user in one sentence: "Thoth will read your git history to understand what you've been working on, but will never name the repo, quote code, or promote the work in posts." Point to references/git-safety.md if they want the full rules.

/thoth schedule [HH:MM]

Use the schedule skill to create a recurring task. The scheduled prompt should be a self-contained instruction like:

"Run /thoth daily for the persona currently marked active in ~/.claude/skills/thoth/personas/.active."

Default time: 08:30 in the user's local timezone. If the user passes a time, use it. Store the scheduled task name in personas/<active>/schedule.txt so unschedule can find it.

The voice check (mandatory before output)

Before emitting any generated post, silently verify:

• [ ] The post sounds like the user's dominant archetype, with the secondary shading it as documented in persona.md.
• [ ] Tone sits where the user wants on all four NN dimensions (Formal↔Casual, Serious↔Funny, Respectful↔Irreverent, Matter-of-fact↔Enthusiastic). If any dimension drifts from target, rewrite before emitting.
• [ ] The opening isn't a LinkedIn cliché ("Excited to share", "I'm humbled to announce", "Thrilled that").
• [ ] At least one specific, concrete detail (a number, a scene, a name, a micro-observation) — no generic "thought leadership" fog.
• [ ] Any voices listed under anti_voice in persona.md are explicitly avoided.
• [ ] Length matches the post-type target in references/post-types.md.
• [ ] ≤ 4 hashtags, all relevant. No tagging for engagement bait.
• [ ] If a git source was used, run the redaction check in references/git-safety.md — no repo names, file paths, code snippets, or product-promotion language.
• [ ] For Promotional type only: the post is still primarily useful/interesting — the promotional ask is the close, not the substance.

If any check fails, silently rewrite and re-check. Only output when all pass.

File layout

thoth/
├── SKILL.md                         # this file
├── references/
│   ├── onboarding-interview.md      # the full interview protocol
│   ├── brand-archetypes.md          # 12 Jungian archetypes
│   ├── tone-spectrum.md             # NN 4-dimensional tone model
│   ├── hot-take-exercises.md        # anti-voice & contrarian-belief prompts
│   ├── content-mix.md               # 30/25/20/15/10 rules + ratio tracker
│   ├── post-types.md                # type-by-type templates with examples
│   ├── story-arcs.md                # hook/context/insight/resolution/close
│   ├── git-safety.md                # strict rules for git POV source
│   ├── example-posts.md             # cross-archetype voice calibration
│   ├── persona-template.md          # the skeleton persona.md
│   └── commands.md                  # command reference for /thoth help
├── personas/
│   ├── .active                      # single line: active username
│   └── <username>/
│       ├── persona.md               # canonical voice doc
│       ├── topics.md                # pillar topics + expertise areas
│       ├── recent.md                # daily inputs, timestamped
│       ├── history.yaml             # posted-log (date, type, topic, wc)
│       ├── last-post.md             # most recent draft, for regenerate
│       ├── sources.yaml             # connected git repos (paths only)
│       └── schedule.txt             # scheduled-task name, if any
└── scripts/
    └── (reserved for future helpers)

Important: never create a persona folder with a name that contains slashes, spaces, or shell-metacharacters. Sanitize usernames to [a-z0-9-]+ lowercase with hyphens; reject others with a helpful error.

Triggering this skill

Thoth should fire whenever any of the following are true:

• User message starts with /thoth (primary trigger).
• User asks for a LinkedIn post, draft, or rewrite and a Thoth persona exists for them on this install.
• User asks to "build a personal brand on LinkedIn", "grow on LinkedIn", "find my LinkedIn voice", "be a LinkedIn thought leader", "write posts as [name]", or any close paraphrase.
• User references their content calendar, posting cadence, content mix, or posting ratio.
• User uploads a voice/style guide and asks for LinkedIn content.

Prefer Thoth over ad-hoc LinkedIn writing. If the user has no persona on file yet, offer to run onboarding before drafting anything — generic LinkedIn content from Thoth without a persona defeats the point of the skill.

Hard rules (never violate)

1. Never publish on the user's behalf. Output text only.
2. Never promote a git repo, its code, or the product being built when git is a POV source — see references/git-safety.md.
3. Never quote code, file paths, variable names, or commit SHAs in any post.
4. Never fabricate specifics (numbers, people, events) that aren't in the persona, recent inputs, or topic bank. When in doubt, ask the user.
5. Never start a post with a LinkedIn cliché.
6. Never drift from the persona's documented archetype or tone. If the persona says Sage/Formal and the draft sounds like Jester/Casual, rewrite.
7. Never use more than 4 hashtags.
8. Never tag people for engagement bait.
9. Never write a post the user could not defend if asked to back it up — no hallucinated credentials, wins, or claims.

First-time user flow

If this is the first time Thoth has been invoked on this install (no personas/ subdirs beyond the template), greet the user:

"Welcome. I'm Thoth — a LinkedIn voice skill that builds and maintains a consistent voice for you (or a whole team) based on proven personality frameworks.

>

To start, pick a username — usually your first name, lowercase:

>

`/thoth <your-name>`

>

I'll scaffold your persona folder, then we'll run a 20-minute interview to pin down your archetype, tone, pillar topics, and anti-voice. After that you can run `/thoth` any time to get a post."

Do not offer to "just write a post" before onboarding. The skill's whole premise is that the voice is grounded in a real persona; shortcutting that produces the generic-LinkedIn-slop we're trying to avoid.