Pipeline Design

Starting Point: Understand Before You Build

Before writing a single line of ingestion code, answer these four questions. Every architectural decision flows from them.

1. Source shape — Is this a REST API, a database (Postgres, MySQL), a file drop (S3/GCS), a message queue (Kafka, Pub/Sub), or a webhook push?
2. Volume and velocity — Millions of rows daily? Tens of thousands? Real-time events or nightly batch?
3. Change pattern — Does the source expose a updated_at timestamp? A CDC stream? Or must you full-scan every time?
4. Downstream contract — Who consumes this data and how quickly do they need it? That drives scheduling and latency tolerance.

Extraction Strategies

Full load

Re-extract everything every run. Simple, always correct, expensive at scale. Use when:

• The source has no reliable updated_at or sequence key
• The table is small (< a few million rows)
• Correctness > cost

Incremental load (watermark-based)

Track the highest updated_at (or auto-increment ID) seen so far. On each run, pull rows where updated_at > last_watermark.

last_watermark = read_watermark(pipeline_name)
rows = source.query(f"SELECT * FROM orders WHERE updated_at > '{last_watermark}'")
write_to_warehouse(rows)
save_watermark(pipeline_name, max(row["updated_at"] for row in rows))

Risk: Rows with backdated updated_at (late-arriving data) are silently missed. Add a safety buffer of a few hours if this is a concern.

CDC (Change Data Capture)

Read the database's transaction log (Debezium, Fivetran, AWS DMS). Captures inserts, updates, and deletes without polling. Use when:

• Deletes must be propagated
• Source table is too large to query incrementally
• Near-real-time latency is required

Idempotency — The Most Important Property

A pipeline run should produce the same result if run once or ten times on the same input window. This is what makes restarts and backfills safe.

Pattern: write to a staging table, then swap

-- Step 1: write to a dated staging partition
INSERT INTO staging.orders_2024_03_15 SELECT ...;

-- Step 2: delete the target window and reload
DELETE FROM warehouse.orders WHERE date = '2024-03-15';
INSERT INTO warehouse.orders SELECT * FROM staging.orders_2024_03_15;

Or on BigQuery, use WRITE_TRUNCATE on a partition:

job_config = bigquery.LoadJobConfig(
    write_disposition="WRITE_TRUNCATE",
    range_partitioning=...,
)

Why this matters: Without idempotency, a retry appends duplicates. A backfill creates chaos. Idempotency turns "was this run successful?" from a scary question into a boring one.

Load Strategies

ELT vs ETL

Modern warehouses (BigQuery, Snowflake) are cheap and powerful for computation. Prefer ELT:

1. Extract raw data as-is into a raw layer (preserve source fidelity)
2. Load immediately — no blocking transforms
3. Transform inside the warehouse with SQL/dbt

Reserve ETL (transform before load) for:

• PII that must never land in the warehouse raw
• Schema normalization that's cheaper to do at extraction time
• Heavy computation the warehouse can't do efficiently (ML inference, geo operations)

Pipeline Layers

Organize your warehouse into logical layers so consumers know what to trust:

raw/           ← exact copy of source, never modified
  └── orders_raw

staging/       ← cleaned types, renamed columns, deduplicated
  └── stg_orders

intermediate/  ← joins and business-logic CTEs (optional)

marts/         ← final fact/dim tables consumed by BI tools and stakeholders
  └── fct_orders
  └── dim_customers

dbt enforces this naturally with its sources / staging / models convention.

Error Handling & Observability

A pipeline without observability is a pipe bomb — it'll fail silently at the worst moment.

Minimum viable observability:

• Log row counts at extraction, load, and validation steps
• Alert on zero rows (silent failure pattern — often worse than an error)
• Alert on row count deviation > N% from prior run
• Store pipeline run metadata: start time, end time, rows read, rows written, status

Retry logic:

• Transient errors (rate limits, timeouts): retry with exponential backoff + jitter
• Data errors (bad schema, null violations): fail fast, send to dead-letter storage for investigation
• Never silently swallow exceptions — a pipeline that hides errors lies to stakeholders

Orchestration Patterns

Airflow / Prefect / Dagster

Use a DAG/flow/asset when:

• Multiple tasks depend on each other
• You need retry, backfill, and scheduling in one place
• Visibility into run history matters to stakeholders

Task design principle: Each task should be independently re-runnable. Avoid global state between tasks — pass data via XComs, parameters, or intermediate storage, not in-memory objects.

dbt for transform-layer orchestration

dbt handles dependency resolution and incremental logic for SQL models. Let it manage updated_at-based incremental runs rather than coding them yourself.

# dbt model config for incremental
{{ config(
    materialized='incremental',
    unique_key='order_id',
    on_schema_change='sync_all_columns'
) }}

SELECT ...
{% if is_incremental() %}
WHERE updated_at > (SELECT MAX(updated_at) FROM {{ this }})
{% endif %}

Backfill Strategy

Always design for backfill before you go live:

• Parameterize your pipeline on a date range, not "today minus X"
• Test a backfill of the last 30 days before production launch
• Ensure idempotency so a backfill can be re-run safely

Pipeline Design Checklist

• [ ] Extraction strategy chosen (full / incremental / CDC) and justified
• [ ] Idempotency guaranteed for every load step
• [ ] Raw layer preserves source data unmodified
• [ ] Row count logging at each stage
• [ ] Zero-row alert configured
• [ ] Retry logic for transient failures, dead-letter for data errors
• [ ] Backfill tested before going live
• [ ] Scheduling interval matches downstream SLA