name: brand-voice
description: Brand tone, messaging hierarchy, CTAs, and terminology. Loaded automatically by /ads and /ads-batch. Edit this file to match your company or client.
disable-model-invocation: false
Brand Voice Guidelines
⚠️ CUSTOMIZE THIS FILE before using /ads — replace all [bracketed] placeholders.
Company
- Name: [Your Company Name]
- Industry: [e.g., B2B SaaS, E-commerce, Professional Services]
- Primary market: [e.g., DACH, CEE, Poland, Global]
Tone of Voice
- Primary tone: [e.g., Professional but approachable]
- Avoid: [e.g., Overly casual slang, jargon without context, aggressive sales language]
- Key adjectives: [e.g., Trustworthy, innovative, results-driven]
Messaging Hierarchy
- Primary message: [Core value proposition — 1 sentence]
- Secondary message: [Supporting benefit]
- Tertiary message: [Differentiator or proof point]
Mandatory Elements
- Must include: [e.g., Brand name in at least 2 headlines]
- Must avoid: [e.g., Competitor names, unverified claims like "best" or "#1"]
- Legal/compliance: [e.g., "Certified partner", disclaimer requirements]
Social Proof Available
- [e.g., "500+ clients", "Since 2010", "Google Partner", "4.8★ rating"]
CTAs Preferred
- EN: [e.g., "Get a Demo", "See Pricing", "Start Free Trial"]
- DE: [e.g., "Demo ansehen", "Preise anzeigen", "Kostenlos testen"]
- FR: [e.g., "Demandez une démo", "Voir les tarifs", "Essayez gratuitement"]
- ES: [e.g., "Solicita una demo", "Ver precios", "Prueba gratis"]
- AR: [e.g., "احجز عرضاً", "شاهد الأسعار", "جرّب مجاناً"]
- PL: [e.g., "Umów demo", "Zobacz cennik", "Przetestuj za darmo"]
Keywords & Terminology
- Use: [preferred terms]
- Avoid: [terms to never use]
Language-Specific Notes
English (EN)
- British or American spelling: [choose one]
German (DE)
- Formal "Sie" or informal "du": [choose one]
- Compound nouns eat character limits fast — prepare shorter alternatives
French (FR)
- Formal "vous" or informal "tu": [choose one]
Spanish (ES)
- Spain (ES-ES) or Latin America (ES-LATAM): [choose one — affects vocabulary and register]
- Formal "usted" or informal "tú": [choose one]
- Avoid inverted punctuation (¿, ¡) in headlines to save characters
Arabic (AR)
- Modern Standard Arabic (MSA) or dialect: [choose one — MSA recommended for B2B]
- Omit tashkeel diacritics in ads to save characters: [yes/no — yes recommended]
- Brand/product names in Latin script or transliterated: [choose one]
Polish (PL)
- Formal "Państwo" or informal "Ty" form: [choose one]
- Polish diacritics (ą, ć, ę, ł, ń, ó, ś, ź, ż) count as 1 character each in Google Ads