/auto-setup — Bootstrap Context from Your Website

Generate ready-to-use brand-voice, ICP, and landing-pages configurations by analyzing your existing website. Dramatically reduces setup time from 30+ minutes to under 5 minutes.

Input Required

Ask the user for:

1. Website URL(s) — one or more pages to analyze. Recommended:

• Homepage (required) — for brand voice, tone, key messaging
• About/Team page — for company positioning and social proof
• Pricing page — for offer structure and CTAs
• Product/Features page — for USPs and feature language
• Any localized pages (e.g., /de, /fr, /ar) — for multilingual setup

1. Primary language — the main language of the website (default: auto-detect)
2. Target market (optional) — if different from what the website suggests

Minimum viable input: just the homepage URL. Claude will extract what it can.

Execution Steps

Step 1: Fetch and Analyze Pages

For each provided URL:

• Fetch the page content
• Extract: headline copy, value propositions, feature descriptions, CTAs, trust signals, social proof (client logos, testimonials, numbers), pricing structure, navigation (to discover more pages), footer links, meta descriptions
• Detect language and tone
• If localized pages found in navigation (e.g., /de, /fr, /pl), note them for landing-pages setup

Step 2: Generate Brand Voice Draft

Create a draft for .claude/skills/brand-voice/SKILL.md based on extracted data:

## Company
- Name: [extracted from logo/title/meta]
- Industry: [inferred from content]
- Primary market: [inferred from language, currency, references]

## Tone of Voice
- Primary tone: [analyzed from copy style — formal/casual, technical/accessible, etc.]
- Avoid: [inferred anti-patterns]
- Key adjectives: [extracted from self-description]

## Messaging Hierarchy
1. Primary: [main headline or hero value prop]
2. Secondary: [supporting benefit most prominent on page]
3. Tertiary: [differentiator or proof point]

## Social Proof Available
- [extracted numbers, client logos, testimonials, certifications, awards]

## CTAs Preferred
- EN: [extracted from buttons and CTA elements]
- [other languages if localized pages analyzed]

## Language-Specific Notes
- [populated per language detected]

Step 3: Generate ICP Draft

Create a draft for .claude/skills/icp/SKILL.md:

• Company-level ICP: inferred from pricing (SMB vs enterprise), language (geography), industry references on the site, case studies/testimonials (who are their customers?)
• Persona 1: inferred from primary CTA target (who would click "Book a Demo"?), language/jargon used on the site, pricing page buyer (who signs the check?)
• Persona 2 (if enough data): inferred from secondary navigation, different content sections targeting different roles

For each persona, fill in:

• Job titles (inferred from case studies, testimonials, "built for X" language)
• Pain points (extracted from "challenges we solve" or problem-oriented copy)
• Language they use (extracted from the site's own vocabulary)
• Ad messaging hints (based on what angles the site emphasizes)

Step 4: Generate Landing Pages Registry

Create a draft for .claude/skills/landing-pages/SKILL.md:

• Register every URL the user provided
• Auto-detect language variants from navigation (hreflang, language switcher, /de/ /fr/ paths)
• Group by page type (homepage, pricing, demo, features, etc.)
• Cache the analysis for each page immediately

Step 5: Present and Confirm

Show the user what was generated:

## Auto-Setup Complete

### Brand Voice (draft)
- Company: [name]
- Tone: [description]
- Primary message: [extracted]
- Social proof: [X items found]

### ICP (draft)
- Target company: [segment]
- Persona 1: [role] — [top pain point]
- Persona 2: [role] — [top pain point]

### Landing Pages
- [X] pages registered
- [X] languages detected
- [X] pages cached

### What to review:
1. Brand voice tone — is it accurate?
2. ICP personas — are these the right buyers?
3. Missing pages — any key URLs not included?

Ask: "Should I save these drafts? You can refine them later."

Step 6: Save

If confirmed, write the generated content to:

• .claude/skills/brand-voice/SKILL.md (overwrite template)
• .claude/skills/icp/SKILL.md (overwrite template)
• .claude/skills/landing-pages/SKILL.md (overwrite template + create cache files)

If user wants to review first, save as:

• output/draft_brand_voice.md
• output/draft_icp.md
• output/draft_landing_pages.md

Tips

• The more pages you provide, the better the output
• About/Team pages are gold for social proof extraction
• Pricing pages reveal the ICP (who they're selling to and at what price point)
• If the site has a blog, providing 1-2 blog posts helps with tone detection
• For multilingual sites, provide at least the homepage in each language

After Auto-Setup

Once setup is complete, you're ready to generate ads:

• /ads — generate your first ad group
• /ads-multi — generate in all detected languages
• /ads-review — audit existing ads against the extracted brand context