Vantage — Content Engine (your content plan)

Turns competitive content gaps + your positioning into a buildable content engine: a pillar/cluster map, a prioritized topic backlog, full content briefs, and an editorial calendar. Web-informed but strategy-first; it coordinates with the seo-* skills for keyword/volume data rather than duplicating them.

Deliverable: `CONTENT-PLAN.html` (shared design system — ../vantage/references/html-report.md).

Intake (one question at a time — see console rules in ../vantage/SKILL.md)

1. "What's your brand or website, and who's the audience?"
2. "What's the content goal?" (organic traffic · leads/demand · authority/POV ·

product education · all)

1. "Which themes do you want to own?" (or "find them for me")
2. "Want me to scan competitor content gaps first?" → run vantage-content; else

work from the user's themes.

1. "Publishing capacity?" (posts/month, formats you can produce) — sets the calendar.

Method

1. Pillar / cluster architecture

• Pillars = the 3–5 themes you can credibly own (tie to positioning + white space).
• Clusters = supporting topics that link up to each pillar.
• Map intent across the funnel: TOFU (educate) → MOFU (evaluate) → BOFU (decide).

Every cluster topic should ladder to a pillar and a business outcome.

2. Topic backlog (prioritized, web-only signals)

Build a backlog scored qualitatively (quantify later via seo-dataforseo):

Priority = business value × gap opportunity ÷ effort. Surface the top 10–15.

3. Content briefs (the buildable unit)

Full brief per priority topic:

• Working title + target query + search intent
• Angle / POV (how yours differs — anti-generic)
• Audience + funnel stage + the CTA/offer it ladders to
• Outline (H2/H3s), key points to cover, questions to answer
• Original element (data, example, template, tool) that earns links/citations
• Internal links (to pillar + related clusters), suggested format & length
• Hand-off: "quantify keywords/difficulty with seo-dataforseo"

4. Editorial calendar

Sequence the backlog against capacity: what to publish in what order, cadence, and a mix of pillar vs cluster vs distribution-friendly pieces. 8–12 weeks mapped.

Output — CONTENT-PLAN.html

Clone the design system. Sections:

1. Strategy snapshot — audience, goal, pillars, the bet (which gaps you're taking)
2. Pillar/cluster map — visual hub-and-spoke per pillar
3. Prioritized backlog — table (topic · intent · funnel · gap · value · effort · priority)
4. Content briefs — 3–5 full briefs as cards (clone the rest to the same template)
5. Editorial calendar — 8–12 week schedule
6. Hand-offs — seo-dataforseo (volume/difficulty), seo (on-page), seo-geo (AI citation)

Then open it. Offer: "Want me to draft the first brief into a full article (seo-content-writer / copywriting)?"

Principles

• Strategy before keywords — own themes, not scattered posts.
• Every piece has a distinct POV and an original element; generic SEO filler loses.
• Each topic ladders to a pillar and a business outcome — no orphan traffic.
• Hand keyword/difficulty/backlink quantification to the seo-* skills.