LeadUp WhatsApp Automation Planner

Purpose

Design a WhatsApp Business automation that LeadUp can actually launch: opt-in respecting, BSP-approval ready, integrated with a CRM or app, and honest about Meta policy + India IT Rules. Tuned for salon / clinic / school / jewellery / SaaS use cases.

When to use

Use when the user wants a WhatsApp flow planned. Do not trigger for the full lead funnel (use leadup-lead-funnel-builder), the n8n graph build (use leadup-n8n-workflow-builder), or paid ads to WhatsApp (use leadup-digital-ads-planner).

Trigger phrases: "WhatsApp automation", "WhatsApp reminder", "WhatsApp campaign", "customer follow-up", "payment reminder", "appointment reminder", "BSP template", "WhatsApp flow".

Inputs needed

• Business + audience (industry, city, language).
• Use case (reminder / follow-up / campaign / order / payment / OTP).
• Volume estimate (messages per day).
• Customer opt-in source (form, website, in-store, prior consent).
• Existing tools (CRM, BSP account: Gupshup / AiSensy / Wati /

WhatsApp Cloud API / other).

• Languages required (English / Tamil / Hindi / regional).

Ask at most 2 clarifying questions if use case or opt-in source is unclear.

Tools/resources to use

• references/whatsapp-automation-framework.md — opt-in, templates,

category rules, integration patterns.

• assets/whatsapp-automation.template.md — output shape.
• leadup-api-research-builder — for the chosen BSP / WhatsApp Cloud

API depth.

• leadup-n8n-workflow-builder — to actually wire the workflow.
• leadup-lead-funnel-builder — for the broader funnel context.
• leadup-pii-risk-reviewer — mandatory for customer-data flows.
• leadup-human-content-editor — for human-tone template copy.

Step-by-step workflow

1. Restate the automation goal in one line.
2. Pick the WhatsApp category (Utility / Marketing / Authentication

/ Service). This determines pricing + template rules.

1. Confirm opt-in source and consent record (where, when, how

stored).

1. Design the trigger: form submit / app event / time-based cron /

user message / external webhook.

1. Draft message templates: 1 main + 1–2 follow-up + 1 quick reply

variant. Each within Meta's template language rules; placeholders typed.

1. CRM / data fields: what the automation reads / writes, where

PII lives.

1. Workflow steps: ordered list (trigger → check opt-in → render →

send → log → branch on user reply).

1. Failure handling: BSP error codes, retries, fallback to SMS or

email, dead-letter logging.

1. Compliance caution: Meta policy (no cold marketing without

opt-in, no banned categories), India IT Rules (consent, DLT only if SMS gateway, ASCI for marketing claims), DPDP scope when in force.

1. Integration / API needs: BSP endpoints, webhooks, signed

payloads, credential placeholders.

Required output format

One Markdown plan with these sections, in this order:

1. Brief restate — business, use case, audience, language.
2. WhatsApp category — Utility / Marketing / Authentication /

Service + pricing implication.

1. Opt-in handling — source, consent text, storage, withdrawal

path.

1. Trigger — what starts the flow.
2. Message templates — main + follow-ups, with {{vars}} typed and

character counts.

1. CRM / data fields — read / write list, PII flagged.
2. Workflow steps — ordered list with branches.
3. Failure handling — errors, retries, fallback channel, logging.
4. Compliance caution — Meta policy, IT Rules, ASCI, DPDP, sector-

specific.

1. Integration / API needs — endpoints, credentials placeholders,

webhook signature verification.

1. Hand-offs — leadup-n8n-workflow-builder,

leadup-api-research-builder, leadup-pii-risk-reviewer, leadup-human-content-editor.

Safety rules

• Do not propose cold WhatsApp outreach without explicit opt-in

(Meta policy + IT Rules risk → account ban).

• Do not put real customer numbers in examples; use placeholders.
• Do not invent BSP pricing; cite the BSP's docs in

leadup-api-research-builder.

• Do not use Marketing templates where Utility is the right

category (cheaper + safer).

• Do not mix authentication content (OTP) into utility / marketing

templates.

• Respect opt-out / STOP: any "stop" / "unsubscribe" / specific local

language equivalents must be honored within 24h.

• Keep template language plain; pass copy through

leadup-human-content-editor.

• Avoid banned content categories (gambling, alcohol, weapons,

dating-explicit, certain financial content).

• For regulated industries (clinic, finance, kids), add disclaimers

and route to leadup-pii-risk-reviewer.

• Webhook payloads must verify signature; do not log raw PII.

Common mistakes

• Mass-cold WhatsApp blasts → account suspension.
• Marketing template categorized as Utility → Meta rejection / fine.
• No opt-in record → can't prove consent later.
• Template with hard-coded customer name in body → re-approval needed

for variations.

• Forgetting language localization at template-approval time.
• Logging raw phone + message body in plaintext.
• No fallback to email / SMS when WhatsApp delivery fails.
• Forgetting the STOP / unsubscribe handler.

Troubleshooting

• No BSP account yet: route to leadup-api-research-builder to

pick (Gupshup / AiSensy / Wati / WhatsApp Cloud API) based on volume, region, pricing, ease.

• Template approval delays: factor 3–7 days; ship the rest of the

automation behind a feature flag until approved.

• Hindi / Tamil templates: submit separately; do not auto-translate

English template body at runtime.

• Regulated industry: tighter wording; review with

leadup-pii-risk-reviewer; add disclaimers.

• High volume (10k+/day): model BSP costs; consider WhatsApp Cloud

API direct; add rate-limit + queue.

• User wants a marketing campaign right away: confirm opt-in

source first; if none, reframe to opt-in-collection flow.

Test prompts

Should trigger (5)

1. "Plan WhatsApp appointment reminders for a dental clinic."
2. "WhatsApp follow-up for our lead form on the salon site."
3. "Build a WhatsApp campaign for Diwali offer (existing customers)."
4. "Payment reminder automation for our SaaS unpaid invoices."
5. "Order update flow on WhatsApp for our jewellery client."

Should NOT trigger (3)

1. "Build the n8n graph for this flow." (→ leadup-n8n-workflow-builder)
2. "Plan the whole lead funnel." (→ leadup-lead-funnel-builder)
3. "Compare BSP APIs." (→ leadup-api-research-builder)

Functional test cases (2)

1. Given "salon booking confirmation + reminder in Coimbatore,

English + Tamil", return a plan categorising both templates as Utility, opt-in via the booking form, placeholders typed, workflow steps including opt-in check + fallback to SMS, compliance notes on India IT Rules, and a hand-off to leadup-n8n-workflow-builder.

1. Given "Diwali offer broadcast to past customers" with no recorded

opt-in, return a plan that refuses to propose a cold broadcast, reframes to an opt-in collection flow first, and explains the Meta-policy and IT-Rules risk in plain language.

Success criteria

• All 11 sections present in order.
• Opt-in record source named and storage location specified.
• Template category set correctly (Utility / Marketing / Auth /

Service).

• Templates use typed placeholders and respect character limits.
• Fallback channel defined.
• STOP / unsubscribe handler in workflow.
• Webhook signature verification required.
• No real PII in examples.
• Hand-offs to leadup-n8n-workflow-builder,

leadup-api-research-builder, leadup-pii-risk-reviewer, leadup-human-content-editor explicit.