LeadUp Sales Proposal Builder

Purpose

Turn a rough client brief into a complete, professional, LeadUp-style proposal that an Indian small business or international client can read in 5 minutes and act on. Covers websites, SaaS builds, Flutter apps, hosting panels, SEO/SMM retainers, AMC, and follow-up proposals.

When to use

Use when the user wants a proposal or quote produced. Do not trigger when the user wants a full project plan (use leadup-project-kickoff), pricing-package design only (use leadup-pricing-package-planner), or a client message rewritten (use leadup-client-document-generator).

Trigger phrases: "proposal", "client proposal", "quote", "quotation", "project scope", "send proposal", "website package", "maintenance package", "make AMC plan", "retainer proposal".

Inputs needed

• Client name, industry, location.
• Project type (website / SaaS / app / SEO retainer / AMC / other).
• Brief (one paragraph from the client or sales call notes).
• Known budget band or "ask user for pricing".
• Timeline if discussed.
• LeadUp's role (full build, redesign, support, ongoing).
• Any must-include items (logo, GST, terms) or must-avoid items.

Ask at most 2 clarifying questions if scope or pricing is genuinely ambiguous.

Tools/resources to use

• references/proposal-framework.md — section structure and tone rules.
• assets/proposal.template.md — fill-in proposal shape.
• Prior LeadUp proposals if the user references them.
• leadup-human-content-editor for final stylistic polish before sending.
• leadup-pricing-package-planner when packaging is the bigger question.
• leadup-client-requirement-analyzer when the brief is messy and needs

to be turned into requirements first.

If the user does not have official pricing yet, use placeholders [fill in] or a recommended range and flag it.

Step-by-step workflow

1. Restate the brief in one line (who, what, why, by when).
2. Pick the proposal type (website / SaaS / app / retainer / AMC /

follow-up).

1. Build the structure using references/proposal-framework.md:

• Cover line and objective
• Scope (in / out)
• Deliverables
• Optional add-ons
• Timeline (placeholders if not finalised)
• Pricing (placeholders or band if not confirmed)
• Exclusions
• Acceptance criteria
• Payment terms
• Next steps

1. Write in LeadUp tone: simple, trustworthy, business-specific. No

em dashes. No banned hype words.

1. Add a short follow-up message the team can send 3 days later.
2. Self-check: every section present, all numbers either confirmed by

the user or marked as [fill in] / [recommended range].

1. Hand off the rewritten public-facing copy to

leadup-human-content-editor before sending.

Required output format

One Markdown document with these sections, in this order:

1. Brief restate — one line.
2. Proposal (client-ready) — full document in the

assets/proposal.template.md shape, ready to paste into a PDF.

1. Internal notes — what's confirmed, what's [fill in], what to

confirm with the client before sending.

1. Follow-up message — short message to send 3 days after sharing

the proposal.

1. Hand-offs — to leadup-human-content-editor,

leadup-pricing-package-planner, or leadup-client-document- generator as relevant.

Safety rules

• Do not invent pricing. Use [fill in] placeholders or a stated

recommended range, and tell the user to confirm before sending.

• Do not invent client logos, awards, ISO numbers, or "trusted by"

claims.

• Do not promise outcomes you cannot guarantee (rankings, sales,

leads, revenue). Use language like "aim", "based on similar projects", "with the assumptions below".

• Keep payment terms explicit: who pays how much, when, by which channel

(UPI, bank transfer, Razorpay).

• For India: include GST handling, invoice format, and HSN/SAC where

relevant; flag if the client is outside India for currency / TCS considerations.

• Include an exclusions block — what is not included is as

important as what is.

• Defer public-facing copy polish to leadup-human-content-editor.
• Defer integrations or API mentions to leadup-api-research-builder.
• Defer privacy / PII handling notes for sensitive industries to

leadup-pii-risk-reviewer / leadup-security-review.

Common mistakes

• One mega-paragraph instead of clear sections.
• Pricing that "looks right" but was invented.
• No exclusions block, leading to scope creep later.
• Promising delivery dates without the dependency block.
• Marketing copy inside a contractual section.
• Forgetting the follow-up message entirely.
• AI-hype language ("revolutionary", "world-class", "seamless").

Troubleshooting

• No budget shared: use a recommended range with two tiers and a

question to confirm.

• Vague brief: route first to leadup-client-requirement-analyzer,

then come back here.

• Multiple stakeholders: split next steps by stakeholder + by date.
• Repeat client / retainer renewal: keep the proposal short, focus on

what's changing, and reuse prior scope blocks.

• International client: switch currency, note timezone for milestones,

flag GST/TCS implications.

• User wants a one-pager: deliver only objective + scope + price band

+ next step.

Test prompts

Should trigger (5)

1. "Build a proposal for a salon website redesign in Coimbatore."
2. "Send a quote for a 6-month SEO retainer for a dental clinic."
3. "Make an AMC proposal for our hosting client."
4. "Draft a website package proposal for a jewellery shop."
5. "Write a retainer proposal for SMM + ads for a real-estate client."

Should NOT trigger (3)

1. "Kick off the actual project after the client signs." (→ leadup-project-kickoff)
2. "Just polish this proposal copy." (→ leadup-human-content-editor)
3. "Design Basic/Standard/Premium packages first." (→ leadup-pricing-package-planner)

Functional test cases (2)

1. Given "website redesign for a dental clinic, no budget shared",

return a proposal with placeholders for price/timeline, an exclusions block, payment terms with GST, a follow-up message, and internal notes flagging exactly what the salesperson must confirm.

1. Given "SEO retainer for an Indian SaaS, 6 months, budget

₹40K/month", return a proposal with confirmed monthly fee, scope, deliverables, exclusions, KPIs framed as targets not guarantees, and a hand-off to leadup-human-content-editor before sending.

Success criteria

• Proposal has all required sections in order.
• No invented pricing, awards, or claims.
• All unknown numbers are explicit placeholders.
• Exclusions block present.
• Payment terms + GST handling explicit (for India).
• Follow-up message included.
• Hand-off to leadup-human-content-editor called out.