LeadUp Pricing Package Planner

Purpose

Take a service (website, SEO, SMM, hosting, AMC, SaaS subscription, AI automation) and produce three clear pricing tiers a client can compare in 30 seconds. Built for LeadUp's mix of Indian small-business clients and international clients, with honest exclusions and a flagged recommended plan.

When to use

Use when the user wants pricing packages designed. Do not trigger for a single proposal (use leadup-sales-proposal-builder), or for product feature roadmap (use leadup-feature-option-planner).

Trigger phrases: "pricing package", "create packages", "service pricing", "subscription pricing", "maintenance plan", "SEO package", "SMM package", "AMC tiers", "SaaS plan structure".

Inputs needed

• Service category (website / SEO / SMM / AMC / SaaS / AI automation /

hosting / other).

• Audience (Indian SMB, mid-market, international startup, large

enterprise).

• LeadUp's actual delivery capacity (team size, hours/month).
• Real price band the team is comfortable charging (one number or a

range; if unknown, the skill will recommend a band and ask for confirmation).

• Competitor pricing if shared.
• Currency and tax (INR + GST default; else USD/AED + relevant tax).

Ask at most 2 clarifying questions if category or capacity is unclear.

Tools/resources to use

• references/pricing-package-framework.md — tier shape, anchor logic,

upsell rules.

• assets/pricing-packages.template.md — fill-in output.
• leadup-sales-proposal-builder once tiers are confirmed.
• leadup-human-content-editor for public-facing pricing-page copy.

Step-by-step workflow

1. Restate the brief in one line (category, audience, currency).
2. Define the value ladder: what does Basic deliver, what does

Standard add, what does Premium add? Each tier adds at least one real, named upgrade.

1. Set anchors: Basic = entry, Standard = "Most popular" (default

recommended), Premium = high-touch.

1. Fill in pricing: confirmed numbers if the user shared them;

otherwise recommended bands with [fill in] and a confirm prompt.

1. List included features per tier (concrete, named).
2. List exclusions across all tiers (paid ad spend, third-party

tool fees, photography, content).

1. Add upsells (one-time and recurring).
2. Flag the recommended plan and why.
3. Add margin / risk notes (internal): time per month, who delivers,

where this could lose money.

1. Hand off the public-facing pricing copy to

leadup-human-content-editor.

Required output format

One Markdown document with these sections, in this order:

1. Brief restate — service, audience, currency.
2. Pricing tiers (client-facing) — three side-by-side blocks

(Basic / Standard / Premium) in the assets/pricing-packages.template.md shape, with prices or [fill in] placeholders.

1. What's included per tier (named features).
2. What's excluded (across all tiers).
3. Upsells — one-time and recurring add-ons.
4. Recommended plan — which tier the user should highlight, why.
5. Margin / risk notes (internal) — capacity, breakeven, risk lines.
6. Pricing-page copy — short marketing block for the website,

ready for leadup-human-content-editor polish.

1. Hand-offs — proposal builder, copy editor, security/PII review

if payments are involved.

Safety rules

• Do not invent prices. If unknown, use [fill in] or a

recommended band, and tell the user to confirm.

• Do not invent client logos, awards, or "trusted by" claims on the

pricing page.

• Do not promise leads, rankings, traffic, or revenue. Use targets,

not guarantees.

• For India: state GST treatment, invoicing currency (INR), HSN/SAC if

relevant, refund/cancellation policy summary.

• For international: state currency, applicable tax / TCS, payment

channel.

• Keep exclusions explicit — paid ad spend, hosting fees, BSP fees,

photography, content writing, translation.

• For SaaS subscriptions, define billing period (monthly / yearly),

cancellation policy, refund policy, and fair-use limits.

• Defer public copy polish to leadup-human-content-editor.
• Defer payment / KYC / PII scope to leadup-pii-risk-reviewer and

leadup-security-review if relevant.

Common mistakes

• Three identical tiers with a higher number on Premium — no real

value ladder.

• "Most popular" tag on Basic (kills upgrade intent).
• Premium has more features but the same delivery effort as Basic — bad

margin.

• Inventing prices to "look right".
• No exclusions block, leading to scope creep.
• AMC plans with no SLA or response time.
• SaaS plans with no fair-use limits (one heavy user kills margin).
• Forgetting GST for India.

Troubleshooting

• User wants only 2 tiers: deliver 2; do not pad.
• User wants 5 tiers: trim to 3 unless one is enterprise; flag

enterprise as "Contact us".

• Highly variable scope (custom builds): switch from packages to

"from ₹X — exact quote after scoping".

• Regulated industry: flag every payment / data feature for

compliance review before pricing.

• Indian SMB with very small budget: build a tight Basic that's

genuinely useful, even if margin is thin; flag risk internally.

• International client: use USD/AED, drop GST, note Stripe / wire.

Test prompts

Should trigger (5)

1. "Make Basic/Standard/Premium packages for our website service."
2. "Build SEO retainer pricing for Indian SMBs."
3. "Design AMC tiers for our hosting clients."
4. "Plan SaaS subscription pricing for our salon booking product."
5. "Create SMM packages for jewellery clients."

Should NOT trigger (3)

1. "Send a proposal to this client." (→ leadup-sales-proposal-builder)
2. "Plan features for our SaaS." (→ leadup-feature-option-planner)
3. "Just polish this pricing copy." (→ leadup-human-content-editor)

Functional test cases (2)

1. Given "website service for Indian SMBs, team can deliver 2 sites a

month, no confirmed pricing", return three tiers with [fill in] prices, named features per tier, an exclusions block, GST handling notes, a recommended Standard tier with reasoning, and margin notes flagging capacity risk.

1. Given "SaaS subscription pricing for a B2B booking tool,

subscription only, INR-only first market", return monthly + annual pricing per tier (with annual discount band), fair-use limits per tier, cancellation/refund language, GST handling, and a clear recommended plan flagged "Most popular".

Success criteria

• Three tiers each with a real, named upgrade over the previous tier.
• No invented prices.
• Exclusions block present.
• Recommended plan flagged with reason.
• Internal margin / capacity notes filled.
• GST / tax / currency handled correctly per market.
• Hand-off to leadup-human-content-editor before publishing.