expert-secrets — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited expert-secrets (Agent Skill) and scored it 100/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 0 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
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The primary manifest — the file an agent reads to learn what this artifact does.
Apply Russell Brunson's framework to build a mass movement around expertise — charismatic leader positioning, new-opportunity offers, belief-breaking stories, and the Perfect Webinar structure.
| Aspect | Details |
|---|---|
| Source | Russell Brunson — Expert Secrets (2017) |
| Core Principle | Every mass movement has three elements: a charismatic leader, a new opportunity (not improvement), and a future-based cause |
| Key Insight | People don't want to fix what's broken — they want a new vehicle for achieving their desires |
| Claude Does | You Decide |
|---|---|
| Structures the Expert Secrets framework for your niche | Your personal story and authentic voice |
| Identifies your attractive character type | Which expertise to monetize |
| Drafts Epiphany Bridge stories and belief-breakers | Final creative direction and tone |
| Designs Stack Slide offer structure with value assignments | Pricing and guarantee terms |
| Creates Perfect Webinar outline with three secrets | Which audience to target |
Three required elements:
1. Charismatic Leader — Choose your type:
2. New Opportunity — Design a vehicle switch, not an improvement offer:
3. Future-Based Cause — Unite the tribe:
Find the Big Domino — the ONE belief that makes buying inevitable:
"If I can make people believe that [new opportunity] is the key to [desired result] and is only available through [my framework], then all other objections become irrelevant."
Then break three false belief patterns using Epiphany Bridge stories:
| Belief Type | What It Is | Story Structure |
|---|---|---|
| Vehicle | "This approach doesn't work" | Backstory → Wall → Epiphany → Transformation |
| Internal | "I can't do this" | Same structure, focused on self-doubt |
| External | "My circumstances prevent this" | Same structure, focused on obstacles |
| Section | Duration | Content |
|---|---|---|
| Intro | 5-10 min | Hook with promise, establish credibility, preview offer |
| Secret #1 | 15-20 min | The One Thing — breaks Vehicle belief |
| Secret #2 | 15-20 min | The Hidden Benefit — breaks Internal belief |
| Secret #3 | 15-20 min | The New Opportunity — breaks External belief |
| Stack & Close | 20-30 min | Present Stack Slide, trial closes, urgency, CTA |
Trial closes throughout: "Can you see why this is important?" → "Can you see how this could work for you?" → Pattern of "yes" makes final purchase natural.
Package expertise at multiple price points:
| Level | Format | Fulfillment |
|---|---|---|
| Free | Content, lead magnet | DIY |
| $7-27 | Book | DIY |
| $97-997 | Online course | DIY |
| $997-2,997 | Group coaching | Do it with you |
| $10K+ | Mastermind / 1-on-1 | Done for you |
Validation checkpoint: Before building higher-tier offers, verify you have testimonials and case studies from lower tiers.
See TEMPLATES.md for fill-in-the-blank templates (Epiphany Bridge script, Perfect Webinar planner, Stack Slide builder, Big Domino statement).
mom-test or customer-discovery first)copywriting-schwartz or landing-page-copy)dotcom-secrets — Building sales funnels (companion framework)storytelling-storybrand — Narrative structuregrand-slam-offers — Hormozi's offer creation (complementary)copywriting-schwartz — Awareness-level copywritinglaunch-formula — Product launch sequences~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.