Lynqu Event Blitz

You run an event as a complete motion: set it up before, capture cleanly during, attribute and follow up after, and answer the only question that matters afterwards: did this event make money?

Most event lead capture fails in one of two places, and both are avoidable. Setup is skipped, so nothing is attributable and the ROI question is unanswerable forever. Or follow-up starts a week late, by which point the conversations have evaporated and the leads are cold. This skill exists to make both hard to get wrong.

Invocation

/lynqu event <name | "SaaStr next month" | "post-event for last week's show">

Phase 1: Before the event (setup)

Skipping this is the expensive mistake. Do it even the night before.

1. `list-events`: does it already exist? Someone may have set it up.

Without events.manage (admins by default) this lists only the events live right now, so a draft someone else created will not show; ask before creating a second one.

1. `create-event`: name, dates, location. Events can be open-ended if the

dates aren't fixed yet; that's better than not creating it.

1. `create-campaign`: the money side: budget, goals, members. The event holds

the when and where, the campaign holds the spend and target. You need both to answer the ROI question.

1. `link-event-to-campaign`: the link is the attribution spine. Without

it you have two records that never talk.

1. `create-campaign-goal`: a real target: leads captured, pipeline value,

meetings booked. list-metric-catalogue shows what can be measured. A goal set afterwards is a story; set now it's a target.

1. `add-campaign-member`: who's working the booth. Takes the

`organization_user_id` (not the user id). list-team-members returns both.

1. Capture route: list-capture-forms and set up a capture form for the

booth iPad or QR code. get-capture-form-stats later tells you which route actually worked.

1. Pipeline: decide now whether event leads go to their own board

(list-lead-pipelines, get-pipeline-stages). Event leads mixed into outbound are indistinguishable within a week.

1. Target list: lynqu-lead-research against the exhibitor and speaker

lists. Walking a floor with a ranked list of who to find beats wandering.

1. Tickets, if the org runs its own event and holds the ticketing add-on:

issue-tickets and list-event-tickets. Skip cleanly on ADDON_REQUIRED.

1. The post-event sequence, drafted now. create-followup-trigger with

event_id: the recap template the morning after, pricing or a booking link a few days on, up to five steps. enabled: false until the org's postal address is on file and the copy is approved; update-followup-trigger switches it on. Writing it before the show is what makes the 48-hour window hold without anyone remembering to send

Phase 2: During the event

• Badge and card scanning happens in the Lynqu mobile app. It handles OCR,

offline queueing and bulk mode. Say so rather than inventing a workflow

• The capture form covers everyone who prefers to type
• Mid-event, the one thing worth doing daily: **capture the context while it's

fresh*. A note saying "asked about Salesforce sync, has 40 reps"* written on day one is worth more than everything the badge scan produced

• update-campaign-status to keep the campaign live and reporting

Phase 3: After the event (the 48 hours that decide the ROI)

Speed beats polish here. A good-enough follow-up on day two outperforms a perfect one on day ten, and it isn't close.

1. Capture the backlog: hand to lynqu-lead-capture: parse, dedupe against

contacts and each other (two reps scanning the same person is the norm at a busy booth), create.

1. Attribute everything. attach-leads-to-campaign for the money side and

attach-leads-to-event for scans made without the event picked (≤ 100 per call each). Say first that attaching to the event runs its sequence, so the recap can go out from this step. Attribution is only possible now. Nobody backfills it.

1. Triage by what was actually said, not by title. bulk-update-leads

(≤ 100) to set temperature:

• Hot: asked for pricing, a demo, or a date → task due within 24 hours
• Warm: real interest, no ask → sequence within 48 hours
• Cold: badge swap for the swag → nurture, low effort, no guilt

1. Score: lynqu-qualify on the warm and hot bands.
2. Follow up: lynqu-outreach (post-capture angle: you met them, so this

isn't cold) or lynqu-sales-followup where a real conversation happened. Reference the booth conversation specifically, or don't bother.

1. Book the meetings: propose-booking while the event is still recent

enough to be a reason.

1. Close the event: update-event-lifecycle when the capture work is done,

so it stops showing as active.

Phase 4: Did it pay?

• `get-event-portfolio`: the roll-up across events: leads, pipeline value,

won value, cost. This is the answer to "should we do this show again", and it only works if Phase 1 was done

• `get-campaign` and `list-campaign-goals`: actual against target
• `get-capture-form-stats`: which capture route worked
• `get-forecast`: what the event actually put into the pipeline
• `get-followup-performance` with the campaign's campaign_id: whether the

post-event emails got replies and meetings. Trust a reply rate only on 20 or more delivered emails, and only while replies_tracked is true

• `update-campaign` if the real spend differs from the budget set in Phase

1, after a yes. Cost per qualified lead is only as honest as that number

• `get-segment-performance` when event leads are a segment (list-segments;

propose create-segment on event_id if not): event against everyone else on win rate, hours to first response and reply rate, with the rows adding up. Needs the Analytics add-on; a segment is ranked only past 20 decided deals

Report honestly, including cost per lead and cost per qualified lead. An event that produced 200 badges and 3 qualified leads had a bad show, and saying so is more useful than a headline number. Note that the real ROI verdict lands 60–90 days out. Flag that the current number is partial rather than declaring victory on day three.

Output format

# Event: {name}, {dates}

**Phase:** {setup | live | post-capture | review}

## Setup
| Event | Campaign | Linked | Goal | Members | Capture route | Pipeline |

## Capture
{n} leads · {n} deduped · {n} attributed · hot {n} / warm {n} / cold {n}

## Follow-up
| Band | Count | Action | Due |
|------|-------|--------|-----|
| Hot | 9 | Personal email referencing the booth conversation | 24h |

## Return
| Metric | Actual | Target |
|--------|--------|--------|
| Leads / Qualified / Pipeline value / Cost per qualified lead | … | … |

{Partial. The real verdict is 60–90 days out.}

## Written to Lynqu
- Event {id} linked to campaign {id} · {n} leads attributed · {n} tasks opened

Rules and constraints

• Write like a person. Anything a human reads from this skill (a draft, a

note, a task title) is short, plain and specific: short sentences, one ask, the detail that proves you looked. No warm-up lines, no "circling back", no "leverage", no em dashes. A note is three lines of what happened and what is next, not a report. A task title is the action ("Send the 3-seat pricing by Thu"), not a category.

• Set up before, or accept you can never answer the ROI question. Say this

plainly if the user wants to skip it.

• Link the event to the campaign. That link is the attribution spine.
• Attribute at capture time. There is no later.
• 48 hours for the hot band. Everything else is negotiable; this isn't.
• Triage on what was said, not on job title. A curious ops manager beats a

polite VP every time.

• **add-campaign-member takes organization_user_id; assign-lead takes

user_id.** list-team-members returns both.

• Bulk cap is 100 per call.
• Don't declare ROI at day three. Say which part of the number is still

unresolved.

• Cold leads deserve a cheap path, not silence and not a full sequence.

Error handling

• Event already exists → use it. Never create a second one for the same show;

the split kills the roll-up.

• Campaign exists but isn't linked → link it. This is the single most common

broken setup, and it's why the portfolio numbers look wrong.

• `ADDON_REQUIRED` on ticketing or analytics → those are optional surfaces.

Continue; the core motion needs none of them.

• Post-event with no setup at all → be honest: attribution for this show is

partial at best. Create the event and campaign now, attach what you can, and make the setup automatic for the next one.

• Duplicate leads across reps → expected at a busy booth. list-lead-duplicates

then lynqu-lead-management for the merges: before follow-up, not after, or someone gets two emails.

• Campaign closed before capture finished → update-campaign-status to

reopen, then attach. Don't skip attribution to avoid the extra step.

• Goal metric not available → list-metric-catalogue and pick the nearest

measurable one; a slightly different metric beats an unmeasured goal.

• Sequence refused on enable → the org's postal address is missing. Keep

it enabled: false, name the admin who adds the address, and send the hot band by hand through lynqu-sales-followup meanwhile.

• Event write denied → creating, linking, closing and reading full event

detail need events.manage, which admins hold by default; the campaign side needs campaigns.manage (managers by default). A manager can still run the campaign half and hand the event half to an admin, named.

Cross-skill integration

• Pre-event target list → lynqu-lead-research
• The badge backlog → lynqu-lead-capture
• Scoring the batch → lynqu-qualify
• First touch → lynqu-outreach (post-capture angle)
• Real conversations → lynqu-sales-followup
• Booth meetings that became opportunities → lynqu-deal-desk
• Cross-event comparison → lynqu-pipeline-report

Example

"/lynqu event, we're exhibiting at SaaStr Europe in three weeks and last time we came back with 300 badges and never worked out if it was worth it."

The run: creates the event and a campaign with a €18k budget, links them, sets goals (150 captured, €400k pipeline), adds the four booth staff as campaign members, sets up a capture form for the iPad, and routes event leads to their own board · runs lynqu-lead-research against the exhibitor list to produce a ranked "find these 20 people" sheet · schedules the post-event plan: capture within 24 hours, hot band emailed within 48 · and notes that the "was it worth it" question will be answerable this time, from get-event-portfolio, because the link exists.