name: gingiris-opensource
description: |
🇺🇸 Open-Source Marketing & GitHub Stars Growth System — Decision framework for each growth stage. Pre-launch readiness → Show HN / Reddit / Product Hunt launch → 6-month growth loop. README rules, KOL outreach, dev-content matrix (dev.to / Zenn), anti-star-farming. Built from taking AFFiNE 0 → 60K stars.
🇨🇳 开源营销与 GitHub Star 增长系统 — 每个增长阶段的决策框架。Pre-launch 就绪 → Show HN / Reddit / Product Hunt 发布 → 6 个月增长循环。README 规则、KOL 合作、开发者内容矩阵(dev.to / Zenn)、防刷 star。提炼自 AFFiNE 0 → 60K star 实战。
🇯🇵 オープンソースマーケティング&GitHub スター成長システム — 各成長段階の意思決定フレームワーク。Pre-launch → Show HN / Reddit / Product Hunt → 6ヶ月成長ループ。READMEルール、KOL連携、開発者コンテンツマトリックス。
🇰🇷 오픈소스 마케팅 & GitHub 스타 성장 시스템 — 각 성장 단계별 의사결정 프레임워크. 사전 출시 → Show HN / Reddit / Product Hunt → 6개월 성장 루프. README 규칙, KOL 아웃리치, 개발자 콘텐츠 매트릭스.
Triggers: "open source marketing" | "GitHub stars" | "star growth" | "Show HN" | "Hacker News launch" | "OSS launch" | "developer marketing" | "Reddit launch" | "dev.to" | "open source growth" | "开源营销" | "GitHub star 增长" | "开源发布" | "Show HN 怎么发" | "开发者营销" | "オープンソース" | "오픈소스 성장"
when_to_use: |
Use this skill when you need to: launch an open-source project (Show HN / Reddit / Product
Hunt), grow GitHub stars from 0 to 1K in 72 hours, set up README for developer conversion,
run KOL outreach for dev tools, or build a 6-month OSS growth loop.
Trigger phrases: "open source launch" | "GitHub stars" | "Show HN" | "OSS marketing" |
"开源发布" | "GitHub star增长" | "开源营销" | "开发者营销" | "오픈소스 성장"
Open-Source Marketing — GitHub Stars Growth System
🌍 Language / 语言: English | 中文
Stars don't come from a great repo — they come from a great repo placed in front of the right developers, in the right order. This is the staged decision framework used to take AFFiNE from 0 to 60K stars.
English Version
The 3-stage framework
#### Stage 1 — Pre-launch (T-30 → T-0)
- [ ] README in English-first; the first screen must be understandable in <3 seconds.
- [ ] Demo video ≤ 60s, captioned.
- [ ] License chosen deliberately (MIT / Apache-2 / AGPL each carry traps).
- [ ] 3–5 early maintainers / contributors lined up.
- [ ] Community channel live (Discord or Telegram, English-first).
#### Stage 2 — Launch (T-0 → T+14)
- [ ] Product Hunt (run the dedicated launch sequence).
- [ ] Hacker News Show HN — Tuesday 9am ET, or Saturday.
- [ ] Reddit — pick 3 relevant subs (r/selfhosted, r/programming, one niche tech sub).
- [ ] Deep technical posts on dev.to / Zenn / CSDN.
- [ ] 3–5 KOLs to amplify (activity > follower count).
#### Stage 3 — Growth (T+14 → T+180)
- [ ] One technical blog per week.
- [ ] Turn GitHub Issues into content (user questions → FAQ → posts).
- [ ] Monthly update (mailing list + Discord).
- [ ] Localize for going global (Japan/Korea first).
Channel order that works
English > multilingual > Chinese-only. Unless your target is Chinese users, launching an English project to Chinese communities first wastes your best shot.
Anti-patterns (the things that get you un-discovered)
- ❌ Farming stars — GitHub detects it fast; the penalty is disappearing from search.
- ❌ Posting to Reddit once and leaving — communities resent it; high ban risk.
- ❌ Too many emojis / badges in the README — lowers credibility.
- ❌ Treating Show HN as a one-shot — engage every comment for the full day.
What to do next
- Stage 1 done → run the Product Hunt launch sequence.
- Show HN succeeds → add SEO monitoring on "
<project> github". - Need a content engine → move to the blog-writing workflow.
- Spotted a competitor's new play → run a competitor teardown.
中文版
3 阶段框架
#### 阶段 1 — Pre-launch(T-30 → T-0)
- [ ] README 英文主,首屏 <3 秒读懂。
- [ ] Demo video ≤ 60s,带字幕。
- [ ] License 选对(MIT / Apache-2 / AGPL 各有陷阱)。
- [ ] 3–5 个早鸟 maintainer / contributor。
- [ ] 社群频道就位(Discord 或 Telegram,英文为主)。
#### 阶段 2 — Launch(T-0 → T+14)
- [ ] Product Hunt(走统一发布流程)。
- [ ] Hacker News Show HN — 周二美东 9am 或周六。
- [ ] Reddit — 选 3 个相关 sub(r/selfhosted、r/programming、细分技术 sub)。
- [ ] dev.to / Zenn / CSDN 发技术深度文。
- [ ] 找 3–5 个 KOL 转(活跃度 > follower 数)。
#### 阶段 3 — Growth(T+14 → T+180)
- [ ] 每周 1 篇技术 blog。
- [ ] GitHub Issues → 内容素材(用户问题变 FAQ)。
- [ ] 每月 1 次 update(邮件列表 + Discord)。
- [ ] 出海本地化(日韩先)。
渠道顺序
英文 > 多语言 > 纯中文。 除非目标就是中文用户,否则把英文项目先发中文社群是浪费最好的一次机会。
反模式
- ❌ 刷 star(GitHub 很快检测,后果是搜不到)。
- ❌ Reddit 只发一次就跑(社群反感,易被 ban)。
- ❌ README 太多 emoji / badge(降低可信度)。
- ❌ 把 Show HN 当一锤子买卖(要回一整天评论)。
By Iris (生姜 Iris) · ex-COO @ AFFiNE (0 → 60k★) · Install: `npx skills add Gingiris-1031/gingiris-opensource`