Signal Reporter

Transforms raw SEO and GEO data into clear, actionable reports for stakeholders. Focuses on business impact, not vanity metrics.

Quick Start

Generate a performance report for [domain] covering [period]

Build an SEO dashboard summary for [domain]

Report on SEO + GEO metrics to stakeholders

Engine Contract

• Reads: position data, traffic estimates, conversion data, backlink trends, AI citation counts
• Writes: formatted report with narrative, tables, and recommendations
• Promotes: significant trends and KPI changes to hot cache
• Next handoff: signal packet with report summary and next actions

Instructions

Run four phases:

1. Collect — gather data on: organic traffic, keyword positions, SERP feature presence, backlink growth, Core Web Vitals, AI citation count, conversions
2. Contextualize — translate metrics into business impact (e.g., "Position 3 to 1 for 'best CRM' = +$12K/month estimated revenue")
3. Narrative — tell the story: what happened, why it matters, what actions were taken, what comes next
4. Recommend — end with 3 prioritized actions for the next period

Report Structure

• Executive Summary — 3 bullet highlights
• KPI Dashboard — traffic, positions, conversions, citations
• Wins — what improved and why
• Opportunities — what to fix or pursue
• Actions — 3 prioritized next steps

Next Best Engine

• Primary: change-sentinel — set up ongoing monitoring
• Alternatives: position-tracker, link-ecosystem