marketing-ideate — generate the next bet(s)

Produce N falsifiable bets. Each bet is idea · hook (literal 0–3s scroll-stopper) · assumption (WHY it should go viral — must be falsifiable) · goal (measurable, e.g. ">P75 velocity") · theme · tags. You — the agent — do the thinking; the CLI only persists.

Do this

1. Read state — phase + learned direction:

   studio marketing journal --channel <name>

1. Gather live signal (don't bet from stale memory): use WebSearch for trending

formats/hooks/narratives/news pegs in the niche + what comparable channels are blowing up with this week.

1. Recall what worked here:

   studio marketing recall "<niche / current direction / candidate theme>" --channel <name>

1. Reason the bets yourself:

• Cold-start (<10 deployed): maximize DIVERSITY — vary theme, hook style, emotion to map

what this audience rewards.

• Optimizing (≥10): lean into the recalled winning patterns, but make ≥1 exploration

bet into adjacent territory (the 40% — see the backlog section in marketing-guru).

1. Persist each (no LLM, just I/O):

   studio marketing add "<idea>" --hook "<hook>" --assumption "<why>" --goal "<target>" \
     --theme "<theme>" --tags "a,b,c" --channel <name>      # add --exploit for an exploit bet

Fallback (scripted, non-agent)

studio marketing ideate --provider <llm> --signals <file> --niche "<niche>" --n 3 runs the built-in LLM generator and writes the bets for you. Use only when you want a quick draft without agent reasoning.

Writes planned entries → the backlog; reads strategy (long-term) + episodic recall. Memory model: docs/50-marketing/memory.md.