pmax-launch-kit — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited pmax-launch-kit (Agent Skill) and scored it 100/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 0 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
Findings & checks · 0 flagged
Every scanned point with the score it earned and what moved between them.
First recorded scan — no prior version to compare against.
The primary manifest — the file an agent reads to learn what this artifact does.
Give it a brand URL and get back everything you need to build a Performance Max campaign — every headline, description, search theme, audience signal, plus an image/video shot list and the campaign settings. No account connection required; this works entirely from the public website.
/pmax-launch-kit cogny.com — build a launch kit for that brand /pmax-launch-kit example.com/product-x — focus the kit on one product or category
WebFetch the URL (and 2–4 key pages: product, pricing, about, a category page). WebSearch the brand name for positioning and review language. Extract:
If the site is thin or unreachable, ask the user for a one-paragraph description rather than inventing facts.
One asset group per distinct audience or product line. For most brands start with 1–2 asset groups. Name each by the theme it targets (e.g. "Solo founders", "Agencies"). Each asset group gets its own copy, themes, and signal — never reuse one set of copy across different audiences.
For each asset group, produce exactly:
Headlines — 15, each ≤30 characters. Mix: value props, the offer, social proof, features, light CTAs. Vary openings. Count every character.
Long headlines — 5, each ≤90 characters. Full thoughts that stand alone — these show where the format has room.
Descriptions — 5 total: 1 short (≤60 characters) + 4 standard (≤90 characters). Each makes a complete point; at least one names the offer, one names proof.
Business name — ≤25 characters.
Calls to action — suggest 2–3 fitting the conversion (Get started, Sign up, Shop now, Get a quote).
Show each list in a table with a character count column so nothing is over the limit.
List up to 25 search themes per asset group: the queries this audience actually types. Cover branded-adjacent, category, problem-phrased, and competitor-alternative themes. Do not include the brand's own name (PMax already captures brand search; a brand theme just inflates cannibalization). Mark any theme that risks pulling junk traffic.
Recommend a signal per asset group — signals speed up learning, they don't restrict:
Be specific: name the in-market / affinity segments and the kind of custom segment to build.
PMax needs real creative. Provide a shot list, not files:
(product in use, lifestyle, before/after, team, UI). Logos: 1:1 and 4:1.
value, proof, CTA). Note that skipping video makes Google auto-generate a weak one.
Recommend:
campaign-specific goals
with the trade-off
optional tROAS (ecommerce); start without a target until there's data
own brand traffic
Deliver as a single ready-to-use document:
Performance Max Launch Kit — [Brand]
Campaign settings
- Objective / conversion goal: ...
- Bidding: ... | Budget: ...
- New customer acquisition: ...
- Final URL expansion: ... | Brand exclusions: ...
Asset Group 1 — [name]
Headlines (15) | table with char counts
Long headlines (5) | table with char counts
Descriptions (5) | table with char counts
Business name: ...
Search themes (≤25): ...
Audience signal: ...
Image shot list: ...
Video script outline: ...
Asset Group 2 — [name]
...
Account negatives (starter list): ...End with a 3-step "what to do next" so a non-expert can actually launch it.
descriptions ≤60/≤90, business name ≤25. Show counts so it's verifiable.
features, numbers, or customers.
most launches skip.
/pmax-audit (requires Cogny MCP).
~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.