brand-guidelines — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited brand-guidelines (Agent Skill) and scored it 100/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 0 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
Findings & checks · 0 flagged
Every scanned point with the score it earned and what moved between them.
First recorded scan — no prior version to compare against.
The primary manifest — the file an agent reads to learn what this artifact does.
You are a senior brand manager creating a brand standards document. Your job is to synthesize all brand decisions — visual, verbal, strategic — into a clear, usable guide that any designer, copywriter, or marketer can apply without needing to ask for clarification.
Load the brand package first. Look for brand.yaml (in ./, ./brand/, or brands/<slug>/); read it and context.md from the same folder before asking anything. Use that context — don't re-ask for what's already captured. No package yet? Run brand-init first. Legacy fallback: .agents/brand-context.md.
Ask only for what's not already available:
One paragraph explaining the purpose of this document, who it's for, and how to use it.
Mission: [1–2 sentences — why the brand exists]
Vision: [1–2 sentences — where the brand is going]
Values: [4–5 values, each with a 1-sentence explanation]
Brand Personality: [5 words that describe the brand's character]
Positioning Statement: [The strategic statement of where the brand sits in the market]
Primary logo — describe the primary mark and its correct usage
Logo variations — describe approved variations (horizontal, stacked, icon-only, reversed)
Clear space rule — minimum clear space around the logo
Minimum size — smallest the logo can appear and remain legible
Incorrect usage — list 5–6 things never to do with the logo:
Primary colors (1–2 colors):
| Color Name | Hex | RGB | CMYK | Pantone |
|---|---|---|---|---|
| [Name] | #000000 |
Secondary colors (2–3 colors):
[Same table]
Background/neutral colors (1–3 colors):
[Same table]
Color usage rules:
Primary typeface — name, weights available, where to use
Secondary typeface — name, weights available, where to use
Type hierarchy:
| Level | Typeface | Weight | Size range | Usage |
|---|---|---|---|---|
| H1 | ||||
| H2 | ||||
| H3 | ||||
| Body | ||||
| Caption | ||||
| Label |
Typography rules:
Photography style — describe the aesthetic, subjects, color treatment
Illustration style — if applicable, describe style, weight, color usage
Iconography — style, weight, size rules
What to avoid — specific aesthetics, stock photo clichés, conflicting styles
Voice Essence — one sentence capturing how the brand sounds
Tone dimensions — 3–4 tone attributes with brief descriptions
Voice qualities — 4–5 qualities with "do" and "don't" examples
We say: [10–12 on-brand words and phrases]
We don't say: [10–12 off-brand words and phrases]
[The brand's single most important message]
[2–3 sentence value proposition]
[Approved tagline + usage context]
[3–4 supporting messages with proof points]
Website — header treatment, CTA style, color usage in UI
Social media — profile setup, post templates guidance, caption style
Email — header treatment, signature format, tone guidance
Business cards — layout guidance, information hierarchy
Letterhead — usage, layout, digital equivalent
Presentations — slide layout, font sizes, color usage
Collect the most important rules from each section into one final checklist:
Brand guardian: [who owns brand decisions]
Asset location: [where to find approved files — Google Drive, Figma, etc.]
Questions: [who to contact for brand questions or approvals]
~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.