<p align="center"> <img src="./assets/logo.png" alt="brand skills" width="460" /> </p>

Brand Skills — Branding, Naming & Brand Identity for AI Agents

Turn an idea into a real brand — name, identity, voice, and a brand book — without leaving your AI agent. 16 open-source Agent Skills for founders, indie hackers, and agencies building AI-native — in Claude Code, Cursor, Windsurf, and 70+ agents.

npx skills add cofoundy/brand-skills

<!-- Re-add once skills.sh indexes the repo (post-install telemetry): -->

New: your brand inside Claude Code

<p align="center"> <img src="./skills/brand-mod/examples/cofoundy/mod/cofoundy-spinner/media/terminal.gif" alt="A branded Claude Code spinner in the terminal" width="760" /> </p> <p align="center"> <img src="./skills/brand-mod/examples/cofoundy/mod/cofoundy-spinner/media/desktop-light.gif" alt="The same brand in the Claude desktop app, light theme" width="49%" /> <img src="./skills/brand-mod/examples/cofoundy/mod/cofoundy-spinner/media/desktop-dark.gif" alt="The same brand in the Claude desktop app, dark theme" width="49%" /> </p>

`brand-mod` turns a finished brand into a Claude Code mod: while Claude works, the terminal and the desktop app show your colors, your words and your logo. It previews everything in HTML first, so nothing ships until you approve it. Great for screen recordings and demos. See the skill →

What you get

Describe your product in a sentence. Your agent runs the skills and hands back a complete, coherent brand:

• A name that isn't AI slop — metaphor-driven, prior-art + domain checked, not a thesaurus mashup.
• A full identity — positioning, architecture, visual brief, voice, and messaging that all tell the same story.
• A brand book — guidelines ready to hand to a designer or a teammate.
• Saved, not lost — every brand is a reusable brand.yaml package, not a chat you'll never find again.

One command, minutes — instead of a blank page, a freelancer brief, and three weeks.

Why it's different

Most "AI branding" hands you a logo with a tagline glued on. A logo isn't a brand. Brand Skills finds the story first, then carries it through every decision — so naming, voice, and messaging line up instead of fighting each other.

Built and dogfooded by Cofoundy on our own products. MIT-licensed — the whole pipeline is yours to read, fork, and ship.

Install

A — npx skills (recommended; works in 70+ agents)

Cross-agent install via the open Agent Skills CLI — Claude Code, Cursor, Codex, OpenCode, and more:

npx skills add cofoundy/brand-skills           # all skills
npx skills add cofoundy/brand-skills -s naming # one skill
npx skills add cofoundy/brand-skills -g        # install globally (user dir) instead of per-project

Installs to your agent's skills dir (e.g. .claude/skills/…, .cursor/…). Try one without installing: npx skills use cofoundy/brand-skills -s naming | claude.

Light on context. In Claude Code the agent only sees one skill, brand (~50 tokens per session); it routes to the other 16 when brand work comes up. They stay callable directly as /naming, /brand-voice, etc. A single skill installed with -s is reachable only that way, so install all of them if you want the agent to pick the right one on its own.

B — Claude Code plugin

/plugin marketplace add cofoundy/brand-skills
/plugin install brand-skills@brand-skills

C — Local (before/without a remote)

npx skills add ./path/to/brand-skills          # or:
/plugin marketplace add /abs/path/to/brand-skills

Troubleshooting: if skills don't trigger after install, reload your agent (Claude Code: /reload-plugins or restart). Each skill is self-contained markdown — cat .claude/skills/naming/SKILL.md to confirm it landed.

The brand-genesis pipeline

        ┌─────────────┐
        │brand-context│  ← foundation. Every skill reads this first.
        └──────┬──────┘
               │
   naming ─→ brand-architecture ─→ brand-identity ─┐
   (metaphor   (standalone vs       (logo brief,    │
    engine)     sub-brand vs         palette, type) │
                house-of-brands)                    ▼
   brand-strategy · brand-positioning · target-audience · competitor-branding
                                                    │
   brand-voice · brand-messaging · brand-story ─────┤
                                                    ▼
                                          brand-guidelines  (the brand book)
                                          brand-audit · rebranding
                                          brand-mod  (your brand inside Claude Code)

Skills

Scope: v0 is brand genesis — creating a brand. It does not do go-to-market (ads, channels, growth). That's intentional; a brand should exist before it's marketed. brand-mod is the one application skill: it carries a finished brand into the tool your team already works in.

Brand packages & registry (the persistence layer)

Unlike chat-only brand tools, Brand Skills writes a brand package — a versioned, queryable folder:

brand/
  brand.yaml          # manifest: name, one-liner, status, archetype, which artifacts exist
  context.md  naming.md  strategy.md  identity.md  voice.md  guidelines.md  …
  assets/

Managing several brands? A brands/registry.yaml indexes them so any agent can answer "what brands do we have / where / what's the one-liner" in one query. The registry is a SSOT file, not agent memory — git-tracked and shareable. Full spec: references/brand-package-spec.md.

Spanish / LATAM localization

First-class Spanish / LATAM support — Spanish phonosemantics, cultural-connotation screening across major markets, and regional conventions — alongside English. See references/localization-es-latam.md.

Credits

Built on two excellent MIT-licensed projects, absorbed and extended here (see NOTICE):

• Naming engine adapted from glacierphonk/naming.
• Brand-genesis skills adapted from arnabbagxd/Brand-building-skills.

License

MIT © Cofoundy SAC. Upstream copyrights preserved in NOTICE.

_{Keywords: brand skills · branding · brand strategy · brand naming · brand identity · brand voice · brand positioning · brand guidelines · rebranding · agent skills · Claude Code · AI branding · brand book generator.}