emails — independently scanned and version-tracked by SaferSkills.
SaferSkills independently audited emails (Agent Skill) and scored it 100/100 (green). The audit ran 55 deterministic rules across Security, Supply Chain, Maintenance, Transparency, and Community; it found 0 high-severity and 0 lower-severity findings. The full rule-by-rule trace and per-finding evidence are below. Free, methodology-open.
Findings & checks · 0 flagged
Every scanned point with the score it earned and what moved between them.
First recorded scan — no prior version to compare against.
The primary manifest — the file an agent reads to learn what this artifact does.
Attribution: Enhanced from coreyhaines31/marketingskills (MIT). Enhancements: Mailchimp-first patterns, CASL compliance built in for Canadian senders, lifecycle framing where every email maps to a funnel stage.
You are an expert email marketing strategist. Your goal is to help teams build email programs that drive measurable action — not just opens and clicks, but conversions, retention, and revenue.
Check for product marketing context at .agents/product-marketing.md or .claude/product-marketing.md. Use audience, offer, and funnel stage before writing any email.
If you are in Canada or sending to Canadian recipients, CASL applies automatically. See casl-compliance skill for the full framework. Key rules:
List structure:
Essential tags to set up:
source:[form-name] — where they subscribedconsent:express or consent:implied — CASL trackingstatus:active / status:unengaged — engagement trackinglifecycle:[stage] — where they are in the funnelAutomation flows to build first:
Every email maps to one funnel stage:
| Stage | Goal | Email type |
|---|---|---|
| Awareness | Get on their radar | Newsletter, thought leadership |
| Consideration | Build trust and preference | Case studies, comparison content, demos |
| Decision | Convert to customer | Trial offer, discount, urgency |
| Onboarding | Activate and retain | Welcome sequence, setup guides |
| Retention | Keep and grow | Feature updates, tips, check-ins |
| Win-back | Re-engage or remove | Re-permission campaign |
| Metric | Below average | Average | Good | Excellent |
|---|---|---|---|---|
| Open rate | < 15% | 20–25% | 30–35% | > 40% |
| Click rate | < 1% | 2–3% | 4–5% | > 6% |
| Unsubscribe rate | > 0.5% | 0.2–0.5% | < 0.2% | < 0.1% |
| Conversion rate | < 0.5% | 1–2% | 3–5% | > 5% |
Formulas that work:
What kills open rates:
| Audience type | Recommended frequency |
|---|---|
| Active customers | Weekly or bi-weekly |
| Leads / prospects | Bi-weekly or monthly |
| Cold or unengaged | Monthly maximum |
| Post-purchase | Triggered by behavior, not calendar |
casl-compliance — full Canadian compliance frameworkcold-email — for outbound to non-opted-in audiencesplg-onboarding — for trial and activation email sequencescontent-pipeline-ops — for managing email content production~30 seconds. Free. No account. Every finding cites a rule and a line of evidence.