Promo Writer Skill

Generate social media copy for album promotion across Twitter/X, Instagram, TikTok, Facebook, and YouTube. Produces native-feeling content for each platform from album context — themes, track concepts, and streaming lyrics.

Purpose

Populate the promo/ directory with platform-specific copy ready for review. Each platform gets content shaped to its format, tone, and conventions — not the same text cross-posted everywhere.

When to Use

• After track concepts and lyrics are written (need material to pull from)
• Before release — generate copy to fill promo/ templates
• User says "write promo copy", "create social media posts", or "fill in the promo templates"
• When promo/ files exist but are still template placeholders

Position in Workflow

Lyrics Written → Promo Videos (optional) → **[Promo Writer]** → [Promo Review] → Release

Between content completion and promo-reviewer. The promo-reviewer polishes what this skill generates.

Supporting Files

• [copy-formulas.md](copy-formulas.md) — Hook formulas, CTA templates, post structures, hashtag recipes
• [/reference/promotion/social-media-best-practices.md](/reference/promotion/social-media-best-practices.md) — Platform strategy and content guidance
• [/skills/promo-reviewer/platform-rules.md](/skills/promo-reviewer/platform-rules.md) — Character limits and hashtag rules

Workflow

1. Album Resolution

Resolve the album from arguments:

Use MCP find_album with the album name from $ARGUMENTS. If no album specified, check get_session for last album context.

Verify readiness:

• Album must have track concepts written
• At least some tracks should have streaming lyrics (for quotable hooks)
• If no streaming lyrics exist, warn: "No streaming lyrics found — using track concepts only. Hooks will be less specific."

2. Data Gathering

Gather album context in batch to minimize round-trips:

1. Album data: get_album_full(album_slug, "concept,streaming,musical-direction") — album narrative + track content
2. Track list: from album data — all track names, concepts, statuses
3. Streaming lyrics: from album data sections — pull quotable hooks from streaming lyrics (NOT Suno lyrics, which contain phonetic spellings)
4. User preferences: load_override("promotion-preferences.md") — tone, platform priorities, messaging themes, hashtag preferences, AI positioning

Critical: Use streaming lyrics for quotable hooks. Suno lyrics contain phonetic spellings (bit-wize, Luh-rock-uh) that must never appear in public-facing copy.

3. Generate Campaign Strategy (campaign.md)

Generate campaign.md first — it's the strategy foundation that informs all platform copy.

Content to generate:

Derive key messages from album data:

• What is the album about? → Message 1 (concept hook)
• What makes it different? → Message 2 (unique angle)
• Why listen now? → Message 3 (urgency/relevance)

Present to user for approval before proceeding to platform copy.

4. Language Selection

Before generating any copy, determine the output language(s).

If override exists with a ## Language section in promotion-preferences.md, use that preference without asking.

Otherwise, ask:

What language(s) should the promo copy be written in?

[1] English (default)
[2] German (Deutsch)
[3] French (Français)
[4] Spanish (Español)
[5] Bilingual — two languages per post (e.g., DE + EN, FR + EN)
[6] Other — tell me which language(s)

Bilingual mode: When two languages are selected, each post gets both versions stacked in the same code block, separated by a --- divider. The primary language comes first, the secondary language second. Hashtags stay in English (international discovery).

Override file addition ({overrides}/promotion-preferences.md):

## Language
- Primary: de
- Secondary: en
- Mode: bilingual

Store the selected language(s) and apply to all generated copy in this session.

5. Platform Selection

If platform specified in arguments, generate only that platform.

If override exists, follow platform priority list and skip list from promotion-preferences.md.

Otherwise, ask:

Which platforms should I generate copy for?

[A] All platforms (Twitter, Instagram, TikTok, Facebook, YouTube)
[1] Twitter/X
[2] Instagram
[3] TikTok
[4] Facebook
[5] YouTube

6. Per-Platform Generation

For each selected platform, generate native content following the structures in copy-formulas.md and best practices from the reference guide.

Read the promo template for the platform first (templates/promo/{platform}.md or existing promo/{platform}.md) to match the expected heading structure.

Per-platform content to generate:

#### Twitter/X (twitter.md)

• Release announcement tweet (1-2 tweets or thread)
• Per-track promo tweets (one per track — hook + concept + link placeholder)
• Behind-the-scenes tweet (process/making-of angle)
• Engagement tweet (question or poll)
• Each tweet: show character count, verify under 280
• 1-2 hashtags per tweet, never starting with a hashtag

#### Instagram (instagram.md)

• Release announcement caption (hook in first 125 chars)
• 2-3 track highlight captions (story angle, personal)
• Behind-the-scenes caption
• Hashtag block (15-20 tags, separated from caption)
• Show character count for each caption

#### TikTok (tiktok.md)

• Release announcement caption (under 150 chars)
• Per-track captions (short, casual, under 150 chars)
• Behind-the-scenes caption
• 3-5 hashtags per post
• Note: video content does the heavy lifting — captions are secondary

#### Facebook (facebook.md)

• Release announcement (longer storytelling format, 150-300 words)
• Track highlight posts (2-3, with personal angle)
• Behind-the-scenes story post
• 3-5 hashtags per post, at end

#### YouTube (youtube.md)

• Album/track description template (hook in first 2-3 lines)
• Credits section
• Social links section
• 3-5 hashtags

7. Present for Approval

Present each platform's generated copy with metrics:

## Twitter/X — Generated Copy

### Release Announcement
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Generated tweet text]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Chars: 187/280 | Hashtags: 2 | Status: Within limits
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

### Track 01: [Track Name]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[Generated tweet text]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Chars: 214/280 | Hashtags: 2 | Status: Within limits
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

[... more posts ...]

Actions:
  [A] Approve all — write to promo/twitter.md
  [R] Revise specific posts — tell me which ones and what to change
  [N] Next platform — skip this platform

8. Write Approved Copy

Write approved copy to the promo/ directory in the album path:

{content_root}/artists/{artist}/albums/{genre}/{album}/promo/

Match the file structure expected by promo-reviewer:

• Use ## and ### headings to delineate sections
• Put post copy inside ``` code blocks
• Include any platform-specific metadata (character counts not written to file)

If promo/ directory doesn't exist, create it. If files already exist, ask before overwriting:

promo/twitter.md already has content. Overwrite? [Y/n]

9. Summary and Next Steps

After all platforms are written:

## Promo Copy Generated

| Platform | Posts | Status |
|----------|-------|--------|
| Campaign | 1 | Written |
| Twitter  | 8 | Written |
| Instagram | 5 | Written |
| TikTok | 6 | Written |
| Facebook | 4 | Written |
| YouTube | 1 | Written |

Files written to: {album_path}/promo/

Next steps:
  1. Review and polish: /bitwize-music:promo-reviewer <album-name>
  2. Replace [Streaming Link] placeholders with actual URLs when available
  3. When ready to release: /bitwize-music:release-director <album-name>

Content Rules

Streaming Lyrics Only

Pull quotable hooks from streaming lyrics sections. Never use Suno lyrics — they contain phonetic spellings meant for the AI, not human readers.

Campaign First

Always generate campaign.md before platform copy. The strategy document establishes key messages, audience, and schedule that inform every platform's content.

Native Content

Each platform gets content shaped to its conventions:

• Twitter: punchy, under 280 chars, 1-2 hashtags
• Instagram: visual-first, hook in first 125 chars, hashtag block
• TikTok: ultra-casual, under 150 chars, video does the work
• Facebook: storytelling, longer form, community-building
• YouTube: informative, structured, SEO-aware

Never write the same text for multiple platforms.

Match Promo-Reviewer Structure

The promo-reviewer skill expects specific file structure:

• ## headings for major sections
• ### headings for individual posts
• Post copy inside ``` code blocks
• This structure enables section-by-section review

Hashtag Rules

Follow the researched best practices:

• Twitter: 1-2 per tweet, never start with hashtag, rotate sets
• Instagram: 15-20 per post, separate block, mix volume levels
• TikTok: 3-5 per post, include trending if applicable
• Facebook: 3-5, at end, for categorization
• YouTube: 3-5, first 3 shown above title
• Never use: #MusicPromotion, #SoundCloudPromotion, #FollowBack, #Like4Like

Language Handling

• Write all copy in the language(s) selected in Step 4
• Bilingual mode: Primary language first, --- divider, secondary language second — both in the same code block
• Twitter exception: Bilingual mode uses separate tweets per language (one tweet per language, or thread), NOT stacked in one tweet — 280 chars is too tight for two languages
• Hashtags: Always in English for international discovery, regardless of copy language
• Quoted lyrics: Keep in original language with a brief translation in parentheses if the copy language differs
• Platform notes (Notes section at bottom of each file): Always in English for consistency

Override Respect

If promotion-preferences.md override exists:

• Follow tone and voice preferences
• Respect platform skip list
• Apply messaging theme preferences (always/never mention)
• Use hashtag preferences (always include, avoid list)
• Follow AI positioning guidance
• Follow language preferences (primary, secondary, mode)

Remember

1. Read copy-formulas.md at invocation — it has the hook formulas and post structures
2. Streaming lyrics only — never Suno phonetic lyrics in public copy
3. Campaign.md first — strategy before platform copy
4. Language before platforms — determine output language(s) before generating any copy
5. Present before writing — show generated copy with metrics for approval
6. Native per platform — different tone, length, structure for each
7. Match promo-reviewer format — headings + code blocks for section-by-section review
8. Check override — load promotion-preferences.md for tone, platforms, messaging, language
9. Suggest promo-reviewer next — always end with the recommendation to review
10. Placeholder links — use [Streaming Link] where real URLs will go
11. Preserve album voice — the copy should feel consistent with the album's themes and tone
12. Hashtags in English — always English hashtags for discovery, even when copy is in another language

Your deliverable: Populated promo/ directory with platform-specific copy ready for review.

Workflow integration: You fill the gap between content completion and promo-reviewer — generating what was previously a manual creative step.