Content Repurposing Framework

This skill activates whenever the user discusses content distribution, repurposing, or multi-platform publishing — even without running a slash command.

When This Skill Activates

Activate when the user mentions or asks about:

• Turning a blog post into social media (tweets, LinkedIn, etc.)
• Content repurposing, remixing, or multiplication
• What to post on a specific platform
• How to distribute content across multiple channels
• Getting more value from content they've already written
• Platform-specific formatting (tweet length, LinkedIn structure, etc.)
• Content calendars or scheduling

The Core Framework: One Piece, Ten Formats

Every strong piece of content contains enough ideas, data, stories, and insights to fuel 10 different platform-native formats:

Total time to create all 10: 2-3 hours from one source article (compared to 20+ hours writing each from scratch).

The Anti-Pattern: Cross-Posting

The single most common mistake in content distribution is copying the same text to every platform. This performs worse than not posting at all because:

• Algorithms detect it. LinkedIn, X, and Facebook all suppress content that appears identical to posts on other platforms.
• Audiences notice it. If someone follows you on both LinkedIn and X, seeing the same text twice feels lazy.
• Format mismatch. A blog paragraph reads differently than a tweet. A LinkedIn post has different expectations than an email. Identical content violates every platform's native patterns.

The fix: Same idea, different format. The core insight stays the same. The hook, structure, tone, length, and CTA change for each platform.

The Cascade Strategy

Don't publish everything at once. Distribute in stages:

1. Email first (Day 1) — your subscribers are your most valuable audience. They get it first.
2. Long-form social (Day 1-2) — LinkedIn post and X thread reach your followers.
3. Engagement formats (Day 2-3) — Carousel and community post drive interaction.
4. Video (Day 3-5) — YouTube and short-form reach new audiences.
5. Extended distribution (Day 5-7) — Blog summary, quote graphics, podcast points for the long tail.

This cascade builds momentum: early engagement on one platform signals quality to algorithms on others.

Hook Patterns

Every format opens with its strongest line. The hook determines whether anyone reads the rest. Read ${CLAUDE_PLUGIN_ROOT}/skills/content-repurposing/references/hook-patterns.md for 8 proven hook formulas with per-platform guidance.

Key hooks:

• Stat-Lead: Open with a surprising number
• Contrarian: Challenge conventional wisdom
• Story-Open: Start with a micro-narrative
• Result-First: Lead with the outcome

Platform Quick Reference

Read ${CLAUDE_PLUGIN_ROOT}/skills/content-repurposing/references/platform-specs.md for detailed specs on all 10 formats including character limits, structure templates, tone guidelines, and posting cadence.

Quick rules:

• X/Twitter: 280 chars/tweet, 5-12 tweet threads, punchy tone
• LinkedIn: 3,000 char limit, single-line paragraphs, professional tone, question at end
• Email: 400-700 words, personal tone, bold for scanners, PS line always
• Carousel: 7-10 slides, 30-50 words per slide, one idea per slide
• YouTube: 8-12 min, spoken cadence, open loops for retention
• Short video: 30-60 seconds, one idea, hook in first 3 seconds
• Blog summary: 200-400 words, keyword-aware, standalone useful
• Quote graphics: 10-25 words per quote, 5-8 quotes from source
• Podcast: 8-12 bullet points, NOT a script, conversational anchors
• Community: 100-250 words, ends with a specific question, no links in body

When to Point to Commands

• Quick full repurpose: Run /content-repurposer:repurpose — one source in, all 10 formats out
• Deep single-platform adaptation: Run /content-repurposer:adapt — one source, one platform, 3 variations to choose from
• Multi-piece content planning: Run /content-repurposer:batch — multiple sources in, content calendar out

Distribution Strategy

Read ${CLAUDE_PLUGIN_ROOT}/skills/content-repurposing/references/distribution-strategy.md for the full distribution framework including the cascade model, 48-hour freshness rule, and scheduling principles.

How to Apply

If the user has a specific piece of content to repurpose:

1. Ask to see the source content (file path, URL, or pasted text)
2. Analyze it using the content-analyzer agent framework
3. Generate the requested format(s) following platform specs
4. Suggest the optimal publishing sequence

If the user is asking general questions about content distribution:

1. Apply the framework above to answer their question
2. Reference the specific platform specs for their target platform
3. Warn about the cross-posting anti-pattern if they seem headed that way
4. Suggest relevant slash commands for hands-on work