seo-performance

Companion skill for the @automatelab/seo-performance-mcp server. It tells the model which MCP tool to call for which content-ops question.

When to use

Fire this skill whenever the user is making an editorial decision about an existing URL. Not for new-post writing - that's a different skill.

The mental model

Every URL on a content site is in one of six states:

The MCP server returns one of those verdicts deterministically. Your job in this skill is to route the question to the right tool.

Tool routing

Prompts available from the MCP server

These ship with the server and any MCP client can list them:

• audit_cohort - the full weekly audit playbook
• find_quick_wins - SERP quick-win sweep with rewrite suggestions
• citation_loss_sweep - AI-citation recovery loop

Prefer invoking a prompt over re-deriving the workflow.

Output discipline

• When showing verdict output, always lead with the URL and verdict label, then reasons, then numbers. Reasons explain the verdict; numbers prove it.
• For refresh briefs, hand the markdown to the user verbatim - don't paraphrase.
• Never recommend an edit that wasn't grounded in a tool call this turn.

Install the MCP

In your MCP client config (Claude Desktop, Claude Code, Cursor, Continue):

{
  "mcpServers": {
    "seo-performance": {
      "command": "npx",
      "args": ["-y", "@automatelab/seo-performance-mcp"],
      "env": {
        "POSTS_SITEMAP_URL": "https://yoursite.com/sitemap.xml",
        "GSC_SITE_URL": "sc-domain:yoursite.com",
        "GOOGLE_APPLICATION_CREDENTIALS": "/path/to/google-creds.json"
      }
    }
  }
}

Every env var is optional - adapters that lack their config get skipped silently.