LinkedIn Post Writer

Write posts built for how people actually read LinkedIn: on a phone, fast, in a crowded feed.

The hook (first 2 lines)

The feed truncates after ~2 lines, so the opening must earn the "see more" click.

• Lead with tension, a number, a contrarian claim, or a concrete moment.
• No throat-clearing ("I've been thinking lately...").
• Avoid hashtags in the hook — they read as spam up top.

Hook patterns that work:

• "I [did X]. It [unexpected result]. Here's what I learned."
• "Most people get [topic] wrong. Here's the part they miss."
• "[Number] [thing] in [time]. The breakdown:"

Structure

• One idea per line. Short lines. Generous line breaks (the white space is the

format).

• 5–12 short paragraphs, most only 1–2 lines.
• Build toward one takeaway, not five.
• Optional: a simple list with line-break bullets, not markdown bullets.

Voice

• Conversational, first person, specific.
• Concrete details beat adjectives. "Cut onboarding from 9 days to 2" beats

"improved onboarding dramatically".

• No buzzword stacking. No "thrilled to announce" unless it's truly an

announcement.

The close

End with a single clear call to engage:

• A question that's easy to answer from experience.
• "Agree? What would you add?"
• An offer ("Comment 'guide' and I'll send the template").

Hashtags

3–5 max, at the very bottom, specific to the topic.

Before posting checklist

1. Does line 1 make me want to read line 3?
2. Could this be 30% shorter? Cut it.
3. Is there exactly one takeaway?
4. Does the ending invite a comment, not a sale?