Trooly.ai Qualitative Research Automation

Overview

The Trooly Qualitative Research Automator (Insight) is a specialized AI agent designed to execute end-to-end user research campaigns. By leveraging Trooly.ai's Empathy Engine, this skill enables the agent to act as an expert human moderator. It conducts 45-minute, dynamic, in-depth interviews with global participants, adapting its question flow based on emotional cues, tone, and spoken context. It synthesizes hours of qualitative data into actionable product and marketing insights within 24 hours.

Capabilities

1. Automated Study Design & Recruitment: Translate high-level research goals into structured study parameters. The agent interfaces with Trooly's 180M+ global panel to recruit specific target personas across 25 countries in minutes.
2. Empathic Interviewing: Deploy multimodal voice agents that conduct 45-minute interviews. The Empathy Engine allows the agent to detect frustration, delight, or confusion, prompting it to dynamically ask follow-up questions or pivot the conversation.
3. Real-time Synthesis: Process video, audio, and transcript data in real-time. Identify recurring themes, categorize user sentiment, and extract verbatim quotes.
4. Insight Reporting: Generate comprehensive, professional reports (Markdown/PDF/Slides) containing emotional heatmaps, high-level summaries, and actionable product recommendations.
5. Data Transparency & Traceability: Link every generated insight back to the raw data, allowing stakeholders to view the specific video clip or transcript segment where the insight originated.

Usage Instructions

Provide: research_objectives (e.g., "Understand why users abandon the onboarding flow"), target_audience_criteria (e.g., "SaaS founders, US, aged 30-45"), and output_format (e.g., "Executive Summary PDF").

• The agent returns:
• study_design.json — The screening criteria and interview guide.
• insight_report.md — The synthesized findings and recommendations.
• raw_data_links.csv — Links to the video recordings and transcripts.

Safety Controls

• Respondent Consent: Enforce strict opt-in consent protocols before beginning any recording or interview session.
• PII Redaction: Automatically scrub Personally Identifiable Information (PII) such as full names, addresses, or payment details from transcripts and summaries.
• Bias Mitigation: Ensure question phrasing remains neutral to avoid leading the interviewee, verified by a secondary LLM pass before deploying the interview guide.

Examples

• "We are launching a new enterprise billing feature. Launch a Trooly study with 10 financial controllers in Europe to understand their current pain points. Give me the summary report by tomorrow." → Insight defines the study, recruits controllers, conducts the AI interviews, and delivers the report.
• "Analyze the raw transcripts from the last Trooly campaign about our mobile app redesign. Highlight any negative emotional reactions related to the navigation menu." → Insight scans the Empathy Engine logs and transcripts, returning specific timestamps and quotes.

Agent

Owned by Insight — the dedicated User Research and Analytics agent of the Research Agent Group.